The number of

The Number of

Industrial Design Graduates Succeed and Failed

Batch 2011-2012

BY

Neil Andrew E. Javier

Jan Coyam-An

Alan Ray Argente

A thesis submitted in partial fulfillment of the

for the degree of

BACHELOR OF FINE ARTS
major in Industrial Design

UNIVERSITY OF SANTO TOMAS

2013

Introduction
Industrial design is the design of mass-produced goods in everyday life. It
includes gadgets, appliances, furniture, kitchen utensils etc. The responsibility of
an industrial designer is to help produce manufactured items not only useful but
also aesthetically appealing. Their work includes packaging design, automobile
and aeronautics design, corporate imagery and branding, etc.

Industrial design started in the 20th century. The German architect, Peter
Behrens who was often considered the first industrial designer. In 1907, Behrens
was the artistic adviser of Universal Electric Company, for which he designed not
only buildings but also appliances like teakettles to fans. He determined the
company’s corporate identity, packaging and advertising.

At present, the industrial design course is not that popular in the Philippines
compare in US, Canada, Malaysia, Singapore, Germany and England. That’s why
it’s not the field usually newly college students decide on compare to nursing,
medicine, biology and engineering. People may not know what the opportunities of
an industrial design graduate are. Some of them shall succeed and shall fail.

Background of the study:
This study helps to know the people the opportunities after industrial design
course. Not only may that, but the interviews from the graduates of industrial
design shed some light about the course and the career offerings. Also, to know the
countries that places industrial design in the top trending job list.

Significance of the study
This study is significant in order for the readers to:

a. Know the brief history of industrial design
b. Understand what industrial design is all about
c. Know the importance of manufacturing items
d. Know the opportunities of an industrial designers
e. Introduce industrial design
f. Appreciate the beauty of industrial design
g. Convince high school graduates to choose industrial design as a bachelor’s
degree
h. Know who are the some successful industrial designers

Definition of terms:
Aesthetics – the science of beauty
Aeronautics – study of how an object can withstand flight movement
Behrens, Peter – the said to be the first industrial designer
Corporate branding – the practice of using and applying a corporate brand
name to a given product.
Design – a concept made into a reality
Design process – produce designs
Industrial design – the design of mass produced products which are not only
useful but also aesthetically appealing
Industrial Revolution – a reform movement that began in Great Britain
during the mid-18th to mid-19th century.
Industrialization – the change of production methods that started from
handmade to the use of machines.
Industry – a field or part of a nation’s economy
Manufacturing – the process of creating mass-produced products
Packaging – the process of enclosing or protecting products inside a
container that can be stored with safety.

Scope and limitations:
This paper contains the Following:

A. The number of industrial designers who succeeded and failed in their
occupation
B. The information pieces about industrial designers who graduated in the year
2011-2012
C. The graph showing those industrial designers who succeeded and failed.
D. The tally of data.
E. Those industrial designers were only UST graduates.

Sources:

Soroka (2002) Fundamentals of Packaging Technology, Institute of Packaging Professionals

Encyclopedia Britannica

Review of Related Literature

UNIVERSITY OF SANTO TOMAS
COLLEGE OF FINE ARTS AND DESIGN
DEPARTMENT OF INDUSTRIAL DESIGN

LIST OF 32 RESPONDENTS

1. Balicante, Shelley

2. Bernardo, Ana

3. Carlos, Kevin

4. Chavez, Richard

5. Colmenares, Carlos

6. David, Jonathan

7. De Vera, Lloyd

8. Doria, Patricia

9. Gabit, Jennica

10. Garcia, Gian

11. Garcia, Shyne

12. Gonzales, Carla

13. Hernandez, Luigi Marco

14. Jabson, Ramon

15. Javier, Kevin

16. Leal, Mickelson

17. Lim, Lanze

18. Lorena, Christopher

19. Marcelo, Joshua

20. Marte, James

21. Moraleta, James

22. Pacheco, Bernadette

23. Perez, Bianca

24. Pilarca, Paul

25. San Pedro, Jocelyn

26. Sison, Miguel

27. Sunga, Paolo

28. Tambanillo, Edwin

29. Talania, Dianne

30. Torres, Gerald

31. Umandal, Catherine

32. Usita, Navigail

Department of Fine Arts and Design.”College of Fine Arts and Design Graduates SY 2011-2012.”
University of Santo Tomas, 5 Dec., 2012.

Name: Divine Shelley Marie Balicante
Address: Yishun, Singapore
Sex: F
Status in life: single if married: How many children?:
Type of Industrial Designer
Graphic Designer _ Web Designer _
Company Designer x Package Designer _
Fashion Designer _
Car Designer _
others, specify:
If not an Industrial Designer, what is your occupation? :
Place of Occupation: Suyen Corporation
Salary: Php.10,000-Php.30,000 _
Php.31,000-Php.50,000 x
Php.51,000-Php.70,000 _
Php.71,000-Php.90,000 _
Php.91,000-Php.110,000 _
others, specify:
I am a/an successful x unsuccessful _ industrial designer

Name: Ana Patricia Valdecanas Bernardo
Address: Manila
Sex: F
Fashion Designer _
Car Designer _
others, specify:
Place of Occupation: Durus Industries Corp.
Salary: Php.10,000-Php.30,000 x
Php.31,000-Php.50,000 _
Php.51,000-Php.70,000 _
Php.71,000-Php.90,000 _
Php.91,000-Php.110,000 _
others, specify:

Name: Kevin Carlos
Address: Manila
Sex: M
Status in life: Single if married: How many children?:
Fashion Designer _
Car Designer _
others, specify:
Place of Occupation: Stance Pilipinas/Manila Fitted
Php.31,000-Php.50,000 _
Php.51,000-Php.70,000 _
Php.71,000-Php.90,000 _
Php.91,000-Php.110,000 _
others, specify:

Name: Richard Chavez
Address: Manila
Sex: male
Fashion Designer _
Car Designer _
others, specify:
Place of Occupation: Lae Garden and Landscapes
Php.31,000-Php.50,000 _
Php.51,000-Php.70,000 _
Php.71,000-Php.90,000 _
Php.91,000-Php.110,000 _
others, specify:

Name: Carlos Colmenares
Address: Quezon City
Sex: M
Status in life: married if married: How many children?: 1
Fashion Designer _
Car Designer _
others, specify:
Place of Occupation: Illuminati Technique
Php.31,000-Php.50,000 _
Php.51,000-Php.70,000 _
Php.71,000-Php.90,000 _
Php.91,000-Php.110,000 _
others, specify:

Name: Jonathan David
Address: Paranaque
Sex: M
Company Designer _ Package Designer _
Fashion Designer _
Car Designer _
others, specify:
If not an Industrial Designer, what is your occupation? : Waiter
Place of Occupation: Max’s Restaurant
Php.31,000-Php.50,000 _
Php.51,000-Php.70,000 _
Php.71,000-Php.90,000 _
Php.91,000-Php.110,000 _
others, specify:
I am a/an successful_ unsuccessful x industrial designer

Name: Lloyd De Vera
Address: Manila
Sex: M
Fashion Designer _
Car Designer _
others, specify:
Place of Occupation: Universal Robina
Php.31,000-Php.50,000 _
Php.51,000-Php.70,000 _
Php.71,000-Php.90,000 _
Php.91,000-Php.110,000 _
others, specify:

Name: Patricia Doria
Address: Manila
Sex: F
Fashion Designer _
Car Designer _
others, specify:
If not an Industrial Designer, what is your occupation? : Graphic Artist
Place of Occupation: CDC Holdings Inc.
Php.31,000-Php.50,000 _
Php.51,000-Php.70,000 _
Php.71,000-Php.90,000 _
Php.91,000-Php.110,000 _
others, specify:
I am a/an successful _ unsuccessful x industrial designer

Name: Jennica Gabit
Address: Caloocan
Sex: F
Graphic Designer _
Company Designer x
Fashion Designer _
Car Designer _
others, specify:
Place of Occupation: Illuminati Technique
Php.31,000-Php.50,000 _
Php.51,000-Php.70,000 _
Php.71,000-Php.90,000 _
Php.91,000-Php.110,000 _
others, specify:

Name: Gian Garcia
Address: Manila
Sex: M
Fashion Designer _
Car Designer _
others, specify:
If not an Industrial Designer, what is your occupation? Waiter
Place of Occupation: Jollibee
Php.31,000-Php.50,000 _
Php.51,000-Php.70,000 _
Php.71,000-Php.90,000 _
Php.91,000-Php.110,000 _
others, specify:

Name: Shyne Garcia
Address: Tondo,Manila
Sex: F
Fashion Designer _
Car Designer _
others, specify:
If not an Industrial Designer, what is your occupation? Asst. Manager
Place of Occupation: Vector Marketing Corp.
Salary: Php.10,000-Php.30,000 _
Php.31,000-Php.50,000 x
Php.51,000-Php.70,000 _
Php.71,000-Php.90,000 _
Php.91,000-Php.110,000 _
others, specify:

Name: Carla Gonzales
Address: Recto, Manila
Sex: F
Fashion Designer _
Car Designer _
others, specify:
If not an Industrial Designer, what is your occupation? Food processor
Place of Occupation: Japan Food Processing Industry
Salary: Php.10,000-Php.30,000 _
Php.31,000-Php.50,000 x
Php.51,000-Php.70,000 _
Php.71,000-Php.90,000 _
Php.91,000-Php.110,000 _
others, specify:

Name: Luigi Marco Hernandez
Address: Bocaue, Bulacan
Sex: M
Fashion Designer _
Car Designer _
others, specify:
If not an Industrial Designer, what is your occupation? Computer
Technician
Place of Occupation:
Php.31,000-Php.50,000 _
Php.51,000-Php.70,000 _
Php.71,000-Php.90,000 _
Php.91,000-Php.110,000 _
others, specify:

Name: Ramon Jabson
Address: Caloocan
Sex: M
Status in life: married if married: How many children? : 1
Fashion Designer _
Car Designer _
others, specify:
If not an Industrial Designer, what is your occupation?
Place of Occupation: Doodle Innovation
Php.31,000-Php.50,000 _
Php.51,000-Php.70,000 _
Php.71,000-Php.90,000 _
Php.91,000-Php.110,000 _
others, specify:

Name: Kevin Javier
Address: Tondo, Manila
Sex: M
Fashion Designer _
Car Designer _
others, specify:
Place of Occupation: Doodle Innovation
Php.31,000-Php.50,000 _
Php.51,000-Php.70,000 _
Php.71,000-Php.90,000 _
Php.91,000-Php.110,000 _
others, specify:

Name: Meankkelsen Duane Garcia Leal
Address: Cainta, Rizal
Sex: M
Fashion Designer _
Car Designer _
others, specify:
Place of Occupation: X-Habit Inc.
Php.31,000-Php.50,000 _
Php.51,000-Php.70,000 _
Php.71,000-Php.90,000 _
Php.91,000-Php.110,000 _
others, specify:

Name: Lanze Lim
Sex: M
Fashion Designer x
Car Designer _
others, specify:
Place of Occupation: Rusty Lopez
Php.31,000-Php.50,000 _
Php.51,000-Php.70,000 _
Php.71,000-Php.90,000 _
Php.91,000-Php.110,000 _
others, specify:

Name: Christopher Loreña
Address: Navotas
Sex: M
Company Designer _ Product Designer _
Fashion Designer _
Car Designer _
Others, specify:
If not an Industrial Designer, what is your occupation? : Graphic Artist
Place of Occupation: CDC Holdings Inc.
Others, specify:
Php.31,000-Php.50,000 _
Php.51,000-Php.70,000 _
Php.71,000-Php.90,000 _
Php.91,000-Php.110,000 _
Others, specify:

Name: Joshua Marcelo
Address: Minuyan, Bulacan
Sex: M
Fashion Designer _
Car Designer _
others, specify:
Place of Occupation: A2 Design Lab
Salary: Php.10,000-Php.30,000 _
Php.31,000-Php.50,000 x
Php.51,000-Php.70,000 _
Php.71,000-Php.90,000 _
Php.91,000-Php.110,000 _
others, specify:

Name: James Marte
Address: Bacoor, Cavite
Sex: M
Graphic Designer x Web Designer _
Fashion Designer _
Car Designer _
others, specify:
Place of Occupation: Orange Box Design Studio Inc.
Salary: Php.10,000-Php.30,000 _
Php.31,000-Php.50,000 x
Php.51,000-Php.70,000 _
Php.71,000-Php.90,000 _
Php.91,000-Php.110,000 _
others, specify:

Name: Lauren Athena Moraleta
Address: Manila, Philippines
Sex: F
Fashion Designer _
Car Designer _
others, specify:
Place of Occupation: Teammanila Lifestyle
Php.31,000-Php.50,000 _
Php.51,000-Php.70,000 _
Php.71,000-Php.90,000 _
Php.91,000-Php.110,000 _
others, specify:

Name: Bernadette Pacheco
Address: Pasay
Sex: F
Graphic Designer _ Web Designer x
Fashion Designer _
Car Designer _
others, specify:
Place of Occupation: Bluethumb Creative Agency
Salary: Php.10,000-Php.30,000 _
Php.31,000-Php.50,000 x
Php.51,000-Php.70,000 _
Php.71,000-Php.90,000 _
Php.91,000-Php.110,000 _
others, specify:

Name: Bianca Perez
Address: Manila, Philippines
Sex: F
Fashion Designer _
Car Designer _
others, specify:
Php.31,000-Php.50,000 _
Php.51,000-Php.70,000 _
Php.71,000-Php.90,000 _
Php.91,000-Php.110,000 _
others, specify:

Name: Jocelyn San Pedro
Sex: F
Fashion Designer _
Car Designer _
others, specify:
Php.31,000-Php.50,000 _
Php.51,000-Php.70,000 _
Php.71,000-Php.90,000 _
Php.91,000-Php.110,000 _
others, specify:

Name: Paul Vincent A. Pilarca
Address: 8823 Sampaloc st. SAV Makati city
Sex: M
Fashion Designer _
Car Designer _
others, specify:
If not an Industrial Designer, what is your occupation? chef
Php.31,000-Php.50,000 _
Php.51,000-Php.70,000 _
Php.71,000-Php.90,000 _
Php.91,000-Php.110,000 _
others, specify:

Name: Miguel Sison
Address: Manla
Sex: M
Fashion Designer _
Car Designer _
others, specify:
Php.31,000-Php.50,000 _
Php.51,000-Php.70,000 _
Php.71,000-Php.90,000 _
Php.91,000-Php.110,000 _
others, specify:

Name: Paolo Sunga
Address: Manila
Sex: M
Graphic Designer _ Web Designer x
Fashion Designer _
Car Designer _
others, specify:
Place of Occupation: JNB Web Promotion
Php.31,000-Php.50,000 _
Php.51,000-Php.70,000 _
Php.71,000-Php.90,000 _
Php.91,000-Php.110,000 _
others, specify:

Name: Dianne Talania
Address: Vancouver, Canada
Sex: F
Grahic Designer _ Web Designer _
Fashion Designer _
Car Designer _
others, specify:
If not an Industrial Designer, what is your occupation? Caregiver
Salary: Php.10,000-Php.30,000 _
Php.31,000-Php.50,000 _
Php.51,000-Php.70,000 x
Php.71,000-Php.90,000 _
Php.91,000-Php.110,000 _
others, specify:

Name: Edwin Paul Caadan Tambanillo
Address: Antipolo, Rizal
Sex: M
Fashion Designer _
Car Designer _
others, specify:
Place of Occupation: PC Canlas Builders
Php.31,000-Php.50,000 _
Php.51,000-Php.70,000 _
Php.71,000-Php.90,000 _
Php.91,000-Php.110,000 _
others, specify:

Name: Gerald Torres
Address: Caloocan
Sex: M
Fashion Designer _
Car Designer _
others, specify:
Place of Occupation: SageTree Web Design
Php.31,000-Php.50,000 _
Php.51,000-Php.70,000 _
Php.71,000-Php.90,000 _
Php.91,000-Php.110,000 _
others, specify:

Name: Catherine Umandal
Address: Pasig City
Sex: F
Company Designer _ Package Designer x
Fashion Designer _
Car Designer _
others, specify:
Place of Occupation: Republik Brand Communications
Salary: Php.10,000-Php.30,000 _
Php.31,000-Php.50,000 x
Php.51,000-Php.70,000 _
Php.71,000-Php.90,000 _
Php.91,000-Php.110,000 _
others, specify:

Name: Navigail Antiporda Usita
Address: Aparri, Cagayan
Sex: F
Fashion Designer _
Car Designer _
others, specify:
Place of Occupation: Moduclasse Design Corp.
Php.31,000-Php.50,000 _
Php.51,000-Php.70,000 _
Php.71,000-Php.90,000 _
Php.91,000-Php.110,000 _
others, specify:

Home Address
30

Home Address
Tabulation of the respondent’s 25
address; most graduates resides in
Manila.

20

15
Home Address

10

5

0
manila rizal abroad bulacan cavite

Gender
20

Respondent’s gender 18

Tabulation of the respondent’s gender;
males are more numerous than 16
females.
14

12

10
Gender

8

6

4

2

0
male female

Status
35

Respondent’s status
30
Tabulation of the respondent’s status;
most are single.

25

20

Status

15

10

5

0
single married

Type of designer
16

Type of designer
14
Tabulation on the type of designers;
most of the respondents are company
and graphic designers. 12

10

8
Type of designer

6

4

2

0
company package web fashion graphic

Monthly Income in thousands
30
Monthly income in
thousands
Tabulation of the monthly income of 25
the respondents including non-
designers; most of the respondents
acquire Php 10K-30K per month.
20

15
Monthly Income in thousands

10

5

0
10 to 30 31 to 50 51 to 70 71 to 90 91 and
above

Statistical Monthly Income
1.4

Statistical monthly income
1.2
Mean= 1.28
Median=1
Mode=1
1
Variance=0.273185
Standard deviation=0.522671
Pearson Correlation to the 0.8
occupation=0.394254
Statistical Monthly Income

0.6

0.4

0.2

0
mean median mode variance std. dev pearson

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