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Neal A. Eisler
                                neisler21@gmail.com•www.linkedin.com/in/nealeisler • 949-939-9531

EDUCATION
Boston UniversitySchool of Management; Boston, MA,
Bachelor of Science in Business Administration                                                                         May 2012
        Concentration in Entrepreneurship and minor in Economics

Honors/Awards/Activities
        AP Scholar/Scholar Athlete                                 Dean’s Scholarship Award
        Kappa Sigma Fraternity                                     BU Club Baseball Team
        Sport Management Association                               International Baccalaureate/Model United Nations

SCHOOL OF MANAGEMENT TEAM PROJECTS
Small Business Management Project                                                                                      Spring 2012
        Introduced competitive marketing strategy for simulated start-up company on Mikes Bikes as VP of Marketing for five
        person management team, to compete with three other teams in 10 year simulation .
        Analyzed five market segments to determine optimal opportunities for business growth.
        Calculated optimal budget for advertising and public relations in Excel to achieve strong brand awareness.
        Administered critical decisions to counter competitors, leading to the highest sales seven out of the ten years and highest
        stock price.
New Product Development Project                                                                              Fall2011
        Conceptualized new product idea, with team of eight, through brainstorming and market research.
        Analyzed the results of three focus groups and 175 surveys to determine optimal marketing strategy and product design.
        Utilized Microsoft Excel to calculate and organize marketing metrics, cultivating five year integrated marketing
        communications plan.
        Created 130 page business plan for new product highlighting the cross-functionality of information systems, marketing,
        operations and financial management.

WORK EXPERIENCE
Ripken Baseball,Sales/Marketing Intern, Port Charlotte, FL                                                    May 2011 – July 2011
       Generated “promotional night” ideas, increasing attendance by over 1,000 fans/night in 7,000 seat stadium.
       Conducted more than 10 exit surveys each game utilizing results to improve overall spectator experience.

Macy’s, Sales Associate,Mission Viejo, CA                                                               May 2010 – August 2010
        Trained 10 co-workers on new systems instituted by company, by guiding them through a step by step process.
        Influenced customer decisions by connecting them with their desired products and providing product knowledge.

OTHER EXPERIENCE
Boston University Registrar,Office Assistant, Boston, MA                                                        Fall 2008 – May 2011
        Utilized exceptional organizational ability to create a filing system to easily identify office records and categorize abundant
        student records.
        Directed meticulous attention to detail in updating 10 to 15 student records a day.

LEADERSHIP EXPERIENCE
Relay for Life,Fraternity Philanthropy Coordinator, Boston, MA                                  April 2009
        Raised $1,200 for American Cancer Society by organizing fraternity participation, exceeding original target by 15 percent.

Athletes Mentoring for Character,Mentor,Saddleback Valley School District, CA         September 2007 – June 2008
        Conducted leadership presentations and mentored more than 200 students about social responsibility and leadership.

VOLUNTEER EXPERIENCE
Mote Marine Laboratory and Aquarium, Membership Specialist,Sarasota, FL                     July 2011 – August 2011
      Informed customers about the benefits of having a membership, generating7 to 14 new members a day.

SKILLS
Advanced Proficiency in Microsoft Excel (Pivot Tables), PowerPoint, Word;Social Media; Research & Analysis; Sales & Marketing

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Resume

  • 1. Neal A. Eisler neisler21@gmail.com•www.linkedin.com/in/nealeisler • 949-939-9531 EDUCATION Boston UniversitySchool of Management; Boston, MA, Bachelor of Science in Business Administration May 2012 Concentration in Entrepreneurship and minor in Economics Honors/Awards/Activities AP Scholar/Scholar Athlete Dean’s Scholarship Award Kappa Sigma Fraternity BU Club Baseball Team Sport Management Association International Baccalaureate/Model United Nations SCHOOL OF MANAGEMENT TEAM PROJECTS Small Business Management Project Spring 2012 Introduced competitive marketing strategy for simulated start-up company on Mikes Bikes as VP of Marketing for five person management team, to compete with three other teams in 10 year simulation . Analyzed five market segments to determine optimal opportunities for business growth. Calculated optimal budget for advertising and public relations in Excel to achieve strong brand awareness. Administered critical decisions to counter competitors, leading to the highest sales seven out of the ten years and highest stock price. New Product Development Project Fall2011 Conceptualized new product idea, with team of eight, through brainstorming and market research. Analyzed the results of three focus groups and 175 surveys to determine optimal marketing strategy and product design. Utilized Microsoft Excel to calculate and organize marketing metrics, cultivating five year integrated marketing communications plan. Created 130 page business plan for new product highlighting the cross-functionality of information systems, marketing, operations and financial management. WORK EXPERIENCE Ripken Baseball,Sales/Marketing Intern, Port Charlotte, FL May 2011 – July 2011 Generated “promotional night” ideas, increasing attendance by over 1,000 fans/night in 7,000 seat stadium. Conducted more than 10 exit surveys each game utilizing results to improve overall spectator experience. Macy’s, Sales Associate,Mission Viejo, CA May 2010 – August 2010 Trained 10 co-workers on new systems instituted by company, by guiding them through a step by step process. Influenced customer decisions by connecting them with their desired products and providing product knowledge. OTHER EXPERIENCE Boston University Registrar,Office Assistant, Boston, MA Fall 2008 – May 2011 Utilized exceptional organizational ability to create a filing system to easily identify office records and categorize abundant student records. Directed meticulous attention to detail in updating 10 to 15 student records a day. LEADERSHIP EXPERIENCE Relay for Life,Fraternity Philanthropy Coordinator, Boston, MA April 2009 Raised $1,200 for American Cancer Society by organizing fraternity participation, exceeding original target by 15 percent. Athletes Mentoring for Character,Mentor,Saddleback Valley School District, CA September 2007 – June 2008 Conducted leadership presentations and mentored more than 200 students about social responsibility and leadership. VOLUNTEER EXPERIENCE Mote Marine Laboratory and Aquarium, Membership Specialist,Sarasota, FL July 2011 – August 2011 Informed customers about the benefits of having a membership, generating7 to 14 new members a day. SKILLS Advanced Proficiency in Microsoft Excel (Pivot Tables), PowerPoint, Word;Social Media; Research & Analysis; Sales & Marketing