1. 10 STEP Marketing Plan for URDUJA HOME CCTV Nepthalie D. Pasiliao March 2012 www.slideshare.net/ndpasiliao/urdujahcctv
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6. Reference: Maslowās Hierarcy of Needs Marketing Management, 11 th ed, Philip Kotler We feel special when we know we have the most secure system there is in the market We want to be safe www.slideshare.net/ndpasiliao/urdujahcctv
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10. Price vs. Trustworthiness Matrix as of 2011 Personal CCTV users and installers Personal CCTV users and installers Personal CCTV users and installers www.slideshare.net/ndpasiliao/urdujahcctv Price/ Trustworthiness Matrix Highly competent Moderate Least competent High price Low Price
19. 8 Urduja HCCTV will useā¦ Direct Marketing and Personal Selling www.slideshare.net/ndpasiliao/urdujahcctv
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21. 10. Urduja HCCTV is the niche leader for centralized CCTV security system for USSIās security service clients www.slideshare.net/ndpasiliao/urdujahcctv