These slide are discribing about the marketing and its environments which are also defined micro environment and the other is macro environment. in these slides micro envirnment is defined
3. Definition:
The market environment is a marketing term
and refers to factors and forces that affect a firm's ability to
build and maintain successful relationships with customers
Types of marketing environment:
There are two types of marketing environment
Micro environment factor
Macro environment factor
4.
5. Definition:
The forces which are close to the company are
called micro environment factor.
Types of micro environment factor:
The supplier:
Your suppliers provide products or services
you need to add value to your own products or services.
Those parts or services must be delivered on time and must
meet your specifications for quality. If these requirements
aren't met, either your production falls off or your quality
suffers.
6. Your competitors affect your business's profits by trying to take
business away from you, just as you try to take away their
business. Their activities affect your profits, but if you provide
better products for a lower cost -- and possibly faster -- than your
competition, you can compete with them in ways they may not be
able to match.
Customers:
Customers also affect on company's business. If we do
not care our customers, our customers will buy from other
company. Due to this, our sale will decrease. We should make
good relation with our customers.
7. Public is any group that has an actual or potential interest in or
impact on an organizations ability to achieve its
interests. Examples are
a) Media
b) Citizen
c) Local public
If we have to make public happy, we have to protect our
environment. We have to produce our products in less polluted
system.
8. Middlemen, physical distribution firms and marketing service
agencies are main market intermediaries. We should choose best
market intermediaries for fast distribution of our products.
