I have complete copy of this assignment. If you want to have complete draft of this work with no plagiarism, then contact me at my email id: projectwork185@gmail.com

1. I have complete copy of thisassignment.If you want to have complete draft of thiswork with no
plagiarism,then contact me at my email id: projectwork185@gmail.com
Introduction:
Your researchproposal shouldhave anintroductionsectionwhichvery clearlytellsthe reader:-
- What you are goingtoexplore
- Why itis importanttoexplore it(bothintermsof whatgap in the literature youare addressing
and whyit isimportantfroma practitionerperspective)
- You needtosupportthissectionwithreferences
- And,youneedto keepthissectionverysimple.Explore one theme.There isatendencythat
youare all tryingto explore tomanythemes,orto make yourproposal complex,or,thatyouaren’t
sure what youare exploring.The bestdissertationsare those whichkeepitverysimple.For
example,lastyear’stopicsincluded(andthe followingtopicsall gotdistinctions):-
o (RQ1) the influence of musicgenre onpurchase intention&(RQ2) how thisvariedbynationality
o (RQ1) to explore the extenttowhich‘value’changesfrominformationsearchtopurchase and
(RQ2) how thisdifferedbyage group
o (RQ1) to understandthe influence of online andofflinechannelsonluxurybuyerbehaviourand
(RQ2) how thisvariesbyage group
Literature review
- Then,youneedto write yourliterature review.Youshouldwrite yourliterature review using
the funnel approach.Thatis,start broad and narrow down.So,for example,if yourdissertationis
aboutexploringperceptionsyoushouldstartbysettingthe scene andexplaining/discussing
consumerbehaviour,thenexplainelementsof consumerbehaviour,thentellthe readerthe
elementyouare focusingonisperceptions(andwhy)andthendiscuss/explore perceptions inmore
detail
- In yourliterature reviewyouneedtocriticallyevaluatetheory,anditalsohelpsif youcan
identifyatheory(orelementsof theories) whichyoucaneitheruse asa lenstoguide yourqual
studyor to testfor a quant study
- At the endof yourlitreview,youshouldalsonarrow downandtell the readerthe contextof
your study – for example –if yourstudyis aboutexploringperceptionsthenwill youdothisinthe
contextof certainage groups,or people buyingparticularproductsorservices?
- If youare doinga qual studythenyoushouldalsoendyourlitreview withyourresearch
objectives(orquestions) andaconceptual framework.If yourstudyisquantsandyou are using
hypothesesthenitneedstobe very clearthat yourhypothesesare informedbythe literature.

2. Methodology:
- Your methodologyshouldlinktoyourliterature review andthe type of studyyouare
conducting.Forexample,if there islittle literature inyourarea,andyou are exploringconsumer
behaviourthenyoucouldargue youwill adoptaninductive approachusingqual methods
- On the otherhand,if there isa lotof researchinyourarea thenyou mightargue youwill take a
deductive approach,usingquantmethods.Whatwe needtosee isthat youare readingresearch
methodsbookandyouare familiarwiththe range of researchmethodsavailableandyouprovide a
strongjustificationforyourchoice of approach& methods.Some of youare missingsome
interestingresearchtechniques,suchasprojective techniques.
- You alsoneedtobe more specificaboutareassuchas your sample – whoexactlywill you
interview ordistribute questionnairesto?How will youaccessthem?How will youensure youreach
the respondentsyouwanttoreach and soon…
Finally,before yousendme yourresearchproposal readthroughityourself (outloud).Doesitmake
sense?Supervisorsonlylookatchaptersof dissertationsonce andsoif you sendthema chapter
whichisdifficulttoread thenyou’ve lostthe opportunityforvaluable feedback.Also –geta friend
(whoknowsnothingaboutyoursubject) toreadit – can theymake sense of whatyou are doing – or
do youneedtosimplifyyourworkandwrite more clearly?
Rememberthatdissertationsare double markedandsosomeone else will be markingyourwork
whowon’thave seenyourdissertationorworkuntil yousubmitit – if theydon’tunderstanditor
youhaven’tfulfilledthe criteriathiswill affectyourmark.
Finally –a goodbookto helpyouwiththe basicsof writingaresearchproposal anddissertationis
the one I mentionedinourlearningsetmeeting –I’ve addedthe linkfromAmazon -
https://www.amazon.co.uk/Researching-Writing-Dissertation-essential-
business/dp/027372343X/ref=sr_1_1?ie=UTF8&qid=1523894326&sr=8-
1&keywords=colin+fisher&dpID=414j64AW3dL&preST=_SX218_BO1,204,203,200_QL40_&dpSrc=src
h – youcan buy an earlier2ndhandeditionforverylittle cost.