16. MOBILE!
ND ANIMATION, ON A
TY G RAPHICS A EXTRAS!
CONS OLE QUALI NGE + UN LOCKABLE
NG CHALLE T GETS BET
TER!
S FOR A LONG-LASTI S, IT JUS
AMES MODE FOR 5 OR 50 MINUTE
MULTIPLE G STER! PLAY
KY TO MA
PLAY… TRIC
. EASY TO
FUN FOR EVERYONE
One
Top 10 Worldwide
(c) NaturalMotion Games 2011
17. GAME FACTS
Key This time YOU tackle!
Feature
Release Available now. iOS and Android.
Date
Target Males
Audience Ages 10-35
Number Multiplayer will be added as a
Of Players free update post launch
Existing Backbreaker already has over
Fan Base 5.5 million users worldwide
(c) NaturalMotion Games 2011
18. aker has been
ds of Backbre
illion downloa off dekes
ula that led to 6 m e nt as you pull
e action form istilled excitem
The proven arcad po rt. It’s pure, d er.
d to another
hard-hitting s in the top corn
adapte tt ing the puck
our way to slo
and spin -o-ramas on y
n of smart
latest generatio
vailable in the such as playe
r reflections,
tage o f the power a cts
Taking advan way with effe
aker w ill blow you a
phones, Icebre lighting effects
g and co nsole quality
self-shadowin
on’s
with NaturalMoti
Hard-hitting sm ashes – created
High-end motion
ula tion technology. ,
Endorphin™ sim ations on the ice
fluid , responsive anim
capture data for NaturalMotion’s
all procedura lly blended with n
engine running o
Morpheme™ – an Xbox 360/PS3
iPhone!
(c) NaturalMotion Games 2011
20. Stats
Backbreaker, Backbreaker 2, Icebreaker, Jenga
Four consecutive Top 5 hits
>9 Million downloads
Biggest new sports IP
on iOS
(c) NaturalMotion Games 2011
21. Casual vs Hardcore
Definitions
cas-u-al [kazh-oo-uhl]:
Simple rules and controls, easy to learn, short sessions,
2D graphics
hard-core [hahrd-kohr]:
Complex rules and controls, challenging, long sessions,
high-end 3D visuals
(c) NaturalMotion Games 2011
22. Casual vs Hardcore
Definitions
cas-u-al [kazh-oo-uhl]: hard-core [hahrd-kohr]:
2D graphics high-end 3D visuals
(c) NaturalMotion Games 2011
23. Video Games
Ever-Increasing Production Quality on Consoles
1972 1985 1996 2010
Pong Super Mario Bros Super Mario 64 Gran Turismo 5
(c) NaturalMotion Games 2011
24. Animated Movies
Ever-Increasing Production Quality
1937 1994 1995 2001 2003
Snow White Lion King Toy Story Monsters Inc Finding Nemo
(c) NaturalMotion Games 2011
25. Animated Movies
From Lion King To Toy Story
1937 1994 1995 2001 2003
Snow White Monsters Inc Finding Nemo
Lion King Toy Story
(c) NaturalMotion Games 2011
27. Performance Explosion
Smartphones and tablets
“It’s unquestionable that within a very short time, we’re
going to have portable cell phones that are more powerful
than the current-gen consoles.”
John Carmack, id Software
(c) NaturalMotion Games 2011
29. Performance Explosion
Mobile Overtaking Console (source: NVIDIA)
(c) NaturalMotion Games 2011
30. Mass-Market Adoption
High-End Graphics Hardware Exploding
hics
Adoption
Rate
p
gra
We’re only ~20%
up the curve…
Source: Imagination Technologies
(c) NaturalMotion Games 2011
31. What does this mean for the
mainstream games market?
(c) NaturalMotion Games 2011
32. Mainstream
New IPs on Mobile High-end
Paid F2P
2D
(c) NaturalMotion Games 2011
33. Mainstream
New IPs on Mobile High-end
Paid F2P
2D
(c) NaturalMotion Games 2011
34. High-End Games
Economics
Return On Investment
Infinity Blade*:
Development cost: $2m
App Store revenue: $11m+
ROI: >5x
NaturalMotion Games titles:
ROI: >5x
* Source: Epic Games
(c) NaturalMotion Games 2011
35. Revenues and ROI
People Pay For Quality
Revenue ROI
Production Value
(c) NaturalMotion Games 2011
36. Revenues and ROI
Wowing Billions Of People
Revenue ROI
Production Value
(c) NaturalMotion Games 2011
37. High-End Games
The Mainstream Market is Shifting Fast
Make deliberate investments now:
Invest in production
Invest in technology
Invest in differentiated, high-quality content
Create compelling, rich experiences that engage a
mainstream audience
(c) NaturalMotion Games 2011
38. Engagement
Intuitive Controls
(c) NaturalMotion Games 2011
39. Engagement
Intuitive Controls
+ =
(c) NaturalMotion Games 2011
40. Real Racing
No Gas – Just Braking
(c) NaturalMotion Games 2011
41. Controls
Less Is More
(c) NaturalMotion Games 2011
