This document pitches ideas for a music video, including influences from artists like The Prodigy and Chase & Status. It proposes using narrative storytelling and signs/symbols to convey ideas, as informed by communication theories. The target audience is described as 16-25 year olds, mostly male, who enjoy partying. Some health and safety precautions are noted for scenes involving a car collision and drinking/smoking.

1. MUSIC VIDEO PITCH
Elliot Bingham & Nat Vaughan

2. Moodboard
(Initial ideas for music video)

3. OUR RESEARCH:
Main influences!
The prodigy
Chase and status Example

4. THEORIES!!
!
Andrew Goodwin’s theory of music videos: The narrative story telling.
Ferdinand Saussure: The use of signs to convey ideas and values.

5. TARGET AUDIENCE
Aged 16-25
More towards the male gender, not not a great gender difference though.
Explorers, Strugglers, Reformers and Hedonists.
Band E and D
People who love partying, going out and being sociable.

6. HEALTH AND SAFETY
There is a scene with a car involved which collides with a person, idea is to fade out before it
hits the person, but precautions have to be taken.
Pub scene don’t drink huge amounts while filming.
While acting drunk/high try an not to injure self by going over the top with the acting.
Don’t smoke actual pot while using bong.