Here are the slides from my talk at @media in London two weeks ago titled "Professional Frontend Engineering." I had four goals for the talk. Put a stake in the ground. Reiterate our values. Advocate the discipline. Nurture a healthy Web. The goals were threaded throughout the four sections of the talk:: Historical Perspective Our Beliefs & Principles Knowledge Areas & Best Practices Why It All Matters The professionalization of frontend engineering is a topic I'm passionate about. I think it is critical to the advancement of the Internet. Presented May 30th, 2008, in London at the @media conference in the plenary opening day two.