We've all used social media tools, but how do we take advantage of them for work? With multiple generations in the workforce and myriad communication methods available, which tools work best for business development, research, referral generation and establishing yourself as a social authority on the topic of interest to your community? Join us as we take a hands-on, scenario-based look at popular social media tools and platforms and how to incorporate them into our everyday business processes. We’ll also cover advanced features you can use for your own social media account to make the best, most secure use of these tools. This is a hands-on session, and attendees should have at minimum LinkedIn, Twitter, Facebook, YouTube and Google+ accounts set up and ready for use. Downloading the mobile apps for each tool and having accounts for Instagram, Pinterest and Flickr will also be useful.