"Release Early, Release Often" is a proven mantra, but what happens when you push this practice to it's limits? .i.e. deploying latest code changes to the production servers every time a developer checks-in code. At Industrial Logic, developers are deploying code dozens of times a day, rapidly responding to their customers and reducing their "code inventory". In this talk I explained the approach, deployment architecture, tools and culture needed for CD and how at Industrial Logic, we have gradually got there. You can walk away with some good ideas of how your company can practice CD too.