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Conference marketing presentation
- 1. Building a Comprehensive Marketing Plan Texas A&M University Writing Center presents
- 2. THE PLAN Part I of “Building a Comprehensive Marketing Plan.”
- 3. No Random acts of marketing The plan will guide your choices.
- 5. Events: 20-1000 attendees at each Twenty New Student Conferences--70 flyers at each Two New Graduate Student Orientations International Student Orientation New Faculty Orientation ALEC (department) New Student Orientation English Graduate Teaching Assistant Orientation Gig ‘Em Week Open House Student Organization Open House Corps of Cadets Open House Access Learning Community Resource Fair RA Resource Fair Valentine and Halloween Booth
- 6. Informal surveys at events Ex. Valentine’s booth. Surveyed approximately 75 students over a period of two days.
- 7. Web usage: Google Analytics 2009 (approximately). 148,686 visitors . 184,814 visits . 112,028 views for handouts section. Since 2008. Visits increased 54.10% . Visitors increased 58.81% . Page views increased 35.64% Referral source statistics. 44% Search engines . 39% Referring sites . 17% Direct (people typing in URL, or UWC employees using site as home page)
- 8. iTunes University In March 2009, there were 614 downloads for the Write Right podcast; in October 2009 there were 3640. Our total downloads for October, including Write Away, was 5194--up from 1600 or so in March. If we include the number of podcast previews, our total listeners would equal 6946.
- 9. Facebook Fans as of April 15, 2010
- 10. DESIGNING MAterialS Part II of “Building a Comprehensive Marketing Plan.”
- 11. Rhetorical Situation First, identify your overall goal. Second, establish the needs of your audience. Third, choose the most effective strategy for reaching both.
- 14. Creating a “Look” Develop identity and memory through established visual themes.
- 28. Manifestation Part III of “Building a Comprehensive Marketing Plan”
- 29. reaching faculty Teach teachers about teaching writing.
- 33. Clear, concise, creative Practice what you preach.
- 38. Promoting values Sharing our sense of what writing should look like.
- 39. “Be concise because in the real world your boss is never going to read past the first page.” – Wendy Boswell, Department of Management “It’s a lot easier to grade a good paper than a bad one.” – Pat Wiese, Department of Teaching, Learning, and Culture
- 40. “The University Writing Center is founded on the idea that all writers benefit from sharing their work with others.” “Students must feel they’re being heard, not just graded.” – Valerie Balester, UWC Executive Director
- 41. Reaching students Engage their interest and meet their needs.
- 52. z
Editor's Notes
- Visit: come to sitePage view:: each page that is viewed on the site
- A preview is when someone double clicks on a podcast to listen but does not download.
- One way we do that is through social media sites. We know that students spend a lot of time on these sites and our presence there can help make our name more widely known. While these sites serve as a marketing tool we also use them to educate students on writing.
- We use facebook as a way to keep students up to date with news and events and provide them with weekly-tips and videos on writing and speaking.
- Our weekly tips offer suggestions on topics such as giving presentations, proper punctuation, and citations.
- The events we promote are geared to graduate students working on a thesis or dissertation and international students who are learning English as a second language. The great thing about Facebook is that we can invite our fans to the event as well as promote it to the general public.
- The videos we post are entertaining, but they also teach students about important topics such as how do dress for a speech and how to use indefinite and definite articles.
- Our twitter page is updated automatically whenever we post a status update on Facebook. We have a small following on twitter but our greater influence is through Texas A&M twitter account which retweets the messages from all official A&M twitter accounts. This gives us a campus wide presence.
- The main goal with our YouTube page is to make it entertaining, so we have videos like this one where one of our consultants plays the part of a student looking all over campus for the writing center. The video is modeled after a charliechaplin movie filmed in black and white with 1920s music. We also have public service announcements that make fun of prescription drug commercials. The idea is the funny videos will get people’s attention and then we can lead them to our website where we have more educational content. Another important feature of our YouTube page is the style. YouTube lets you customize your page, so we added the same background and icon photo that is found on our website. We also changed the text to aggie maroon. These small changes help unify our website and YouTube page and give the page a sense of professionalism.
- Another way we reach students is through our student podcast series “Write Right.” The goal of these podcasts is both for marketing and education. They offer tips for student on topics such as resume writing and scientific writing and also feature interviews with writers such as the editor of the student philosophy journal. The podcasts always end by encouraging students to visit our website for more information or come in for an appointment with a writing consultant. They provide point of need assistance for students needing help with all types of writing because they are available 24/7. Our podcasts can be found both on our website and the Texas A&M iTunes page.
- We also reach students with screensavers that play in all of the student computer labs. We use these screensavers for promotion of our events and also to offer seasonal greetings.
- Finally, we reach students in person. For Halloween and Valentines day we have a card making booth set up in the library where students can make spooky or romantic cards for their significant others and friends. These booths also give us a chance to tell students about the writing center which is just upstairs.
- We also attend new student conferences in the summer time and open houses at the beginning of each semester where we interact with students and promote our services. We give out flyers and promotional materials related to writing such as backpacks, pencils, and notepads. We put our logo on all of these items so that students will remember us when they are in need of our services.