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Conference marketing presentation

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Texas A&M University Writing Center's presentation on "Building a Comprehensive Marking Plan" for the South West Writing Center's Association Conference

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Conference marketing presentation

  1. 1. Building a Comprehensive Marketing Plan<br />Texas A&M University Writing Center presents<br />
  2. 2. THE PLAN<br />Part I of “Building a Comprehensive Marketing Plan.”<br />
  3. 3. No Random acts of marketing<br />The plan will guide your choices.<br />
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  5. 5. Events: 20-1000 attendees at each<br />Twenty New Student Conferences--70 flyers at each<br />Two New Graduate Student Orientations<br />International Student Orientation<br />New Faculty Orientation <br />ALEC (department) New Student Orientation<br />English Graduate Teaching Assistant Orientation<br />Gig ‘Em Week Open House<br />Student Organization Open House<br />Corps of Cadets Open House<br />Access Learning Community Resource Fair<br />RA Resource Fair<br />Valentine and Halloween Booth<br />
  6. 6. Informal surveys at events<br />Ex. Valentine’s booth. <br /> Surveyed approximately 75 students over a period of two days.<br />
  7. 7. Web usage: Google Analytics<br />2009 (approximately). <br /> 148,686 visitors . 184,814 visits . 112,028 views for handouts section.<br />Since 2008.<br /> Visits increased 54.10% . Visitors increased 58.81% . Page views increased 35.64% <br />Referral source statistics. <br /> 44% Search engines . 39% Referring sites . 17% Direct (people typing in URL, or UWC employees using site as home page)<br />
  8. 8. iTunes University<br />In March 2009, there were 614 downloads for the Write Right podcast; in October 2009 there were 3640. <br />Our total downloads for October, including Write Away, was 5194--up from 1600 or so in March. <br />If we include the number of podcast previews, our total listeners would equal 6946. <br />
  9. 9. Facebook Fans as of April 15, 2010<br />
  10. 10. DESIGNING MAterialS<br />Part II of “Building a Comprehensive Marketing Plan.”<br />
  11. 11. Rhetorical Situation<br />First, identify your overall goal. Second, establish the needs of your audience. Third, choose the most effective strategy for reaching both.<br />
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  14. 14. Creating a “Look” <br />Develop identity and memory through established visual themes. <br />
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  28. 28. Manifestation<br />Part III of “Building a Comprehensive Marketing Plan” <br />
  29. 29. reaching faculty <br />Teach teachers about teaching writing. <br />
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  33. 33. Clear, concise, creative<br />Practice what you preach.<br />
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  38. 38. Promoting values<br />Sharing our sense of what writing should look like. <br />
  39. 39. “Be concise because in the real world your boss is never going to read past the first page.” <br />– Wendy Boswell, Department of Management<br />“It’s a lot easier to grade a good paper than a bad one.”<br /> – Pat Wiese, Department of Teaching, Learning, and Culture <br />
  40. 40. “The University Writing Center is founded on the idea that all writers benefit from sharing their work with others.”<br />“Students must feel they’re being heard, not just graded.”<br /> – Valerie Balester, UWC Executive Director<br />
  41. 41. Reaching students<br />Engage their interest and meet their needs. <br />
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  52. 52. z<br />

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