WordCamp Nairobi 2017 Presentation by Stella Njogo

1. Become Vital
The Content Creation Secrets to Success

2. The Big Lie
Celebrity culture = The Obsession with Viral
 The content creator’s Holy grail has become
going viral
 One hit Wonders destined to change the world
are the best examples of the lie of viral
 Going viral is an incomplete measure of
content success. I’ll show you why…

3. ExhibitA…
Gangnam Style by Psy from South Korea was a runaway
hit but he never made the same waves again.

4. ExhibitB…
Czars (Kenya) – One hit wonder who disappeared off the
earth afterwards. Literally.

5. ExhibitC…
Shontel (Kenya) – One hit wonder who disappeared as fast
as she rose to fame

6. Thecommon
thread…
Their influence…
“You shape culture, whether you are
aware of it or not. Yes YOU.”

7. Really? Influence?
So why are the Kardashians successful?

8. TheNewNormal
Data + art = DataArt
The rise of dataart…

9. The Intersection of Science
and Art
You can build content empires off trial and
error, backed by mountains of data. Data is
readily available on most platforms including
Wordpress.

10. ExamplesofContentEmpires:1.Buzzfeed
They have an impressive array of content and the
content gets more addictive each day as they tweak and
adjust it according consumption targets per segment

11. BuzzfeedStatistics
Get ready to have your mind blown…
Source;
Naytev.com
Source; Similar web.com

12. SampletheBuzzfeedmagic:TastyVideos

13. InKenya:TVshowPromosthatcometolife
Local TV station
broadcast their TV
content on their
digital channels to
promote it and two
shows stand out by
the attention they
commanded online.
1. Tujuane – a dating
reality show
2. Nairobi diaries – a
reality show
featuring the lives
of self proclaimed
“Socialites”

14. ThePossibilities
Impacting an entire generation

16. The Power Puff
Equation

17. Sugar
Spice Everything nice Chemical X
Lure with
promise
Sprinkle
controversy/
unexpected twist
Keep engagement with quality
content
Be unforgettable by
adding a unique factor

18. BecomingVital
Get going

19. Speakyourtruth
 What do you find yourself talking nonstop about? Thinking about?
 Start there and see where the road leads you.
 Meet MzunguMkenya, an American you-tuber with an interesting
channel

20. Keepmoving,
keepgrowing.
 Follow your instincts then get good at your craft.
 It takes skill to make it so keep at it.
 Meet passionate entrepreneur Gary Vaynerchuk…

21. Buildatribeby
becoming
Useful
 Pick a need that resonates with you and solve it
 Build a tribe around yourself/business
 Sell them stuff that they actually want
 Meet Over 25 the channel by these ladies who speak
into the truths of life after 25.

22. Have you now figured out why the Kardashians are
successful?
Truth + Consistency +Community = Influence

23. Optimize
 The probability of you becoming an over night star is
limited, but the ability of you building a steady income
is not.
Best practices for making money through content are:
 Sponsorships/Advertising
 Selling actual products
 Host events/ conferences
 Subscriptions
 Offer services
 Have premium content
 Cross selling

24. HowtobeVital
 Do not buy into the lie of viral celebrity culture
 Use data + art to your advantage
 Embrace the possibilities that you could create with
your influence
 Find you vital
Truth + Consistency + Community = Influence
 Work smart – follow best practices

25. Stella Njogo
Founder Shape Up Sahara
A marketing strategy & consumer
research company
Get in touch:
@Stellanjogo
njogostella@gmail.com
snjogo@southsidesahara.com