A Report of Private Sector Training Program. Compare Study with Three Private Sector.

1. A Report of Private Sector Training on Three Private
Organizations-A Comparative Study
Tholagatty Products
Softlogic Life Insurance
JSAC (Jaffna Social Action Center)
Under
University Graduates Training Programme
From:14.09.2020 To:02.10.2020
Submission Date:02.10.2020
Name: Naguleswaran Menakan
Registration Number: JAF-10-00089
D.S Division: Valikamam South, Uduvil
District: Jaffna

2. 1
CONTENTS
Sr. No: Titles Page No:
1 Acknowledgement 2
2
Introduction of The Organizations
- Brief Overview of Tholagatty Products
- Brief Overview of Softlogic Life Insurance PLC
- Brief Overview of Jaffna Social Action Center (JSAC)
3-5
3 Vision, Mission & Objectives of The Organizations 5
4 Present State of The Organizations 6-10
5
Overview of Plans, Operational & Practical difficulties and
Overcome these obstacles and profit maximizing 11-12
6 Social and Environmental Concerns 13
7 Differences between Government & Private Sectors 14

3. 2
ACKNOWLEDGEMENT
I have taken efforts in this project. However, it would not have been possible without the kind
support and help of many individuals and organizations. I would like to extend my sincere
thanks to all of them.
I am highly indebted to “Tholagatty Products-Product Sector, Softlogic Life Insurance-
Service Sector & JSAC (Jaffna Social Action Center) Non- Governmental Organization”
for their guidance and constant supervision as well as for providing necessary information
regarding the project & also for their support in completing the project.
I would like to express my gratitude towards The Ministry of Defense and who encouraged
us for this Project to Improve our Private sector knowledge. I would like to express my special
gratitude and thanks to industry persons for giving me such attention and time.
My thanks and appreciations also go to my colleague in developing the project and people who
have willingly helped me out with their abilities.

4. 3
1.Introduction of The Organizations
A. Brief Overview of Tholagatty Products
Based The contemplative Rosarian Order
Founded 2nd February 1928
Founder Late Rev.Fr. Thomas OMI
Location (Then) Tholagatty, Jaffna
Head Quarters/Location (Now)
Tholagatty Products, Tholagatty Ashram,
Achchuveli, Jaffna
Starting Employees 06
Employees (Now) 08 & Contract Workers (05) in Peak time
First Recipe Nelli Crush-1930
Tholagatty Products Company Formed 1935
Start the production for Business purpose 1938
Other Tholagatty Products (Then)
1940-1950
Bakery
Dairy Products
Pickles
Tholagatty Bam
Bathing Soap
Palmyra Cordial (1995)
Grapes planting introduced in Sri Lanka 1958
Industry Fruit Cordial & Ready Juice Products
Products (Now)
Grape Juice & Crush
Nannari Juice (Root Juice) & Crush
Nelli Crush & Juice
Pomegranate Juice & Crush
Ginger Crush (In Progress)
Wine Product (Table Wine)
Medical Wine (Abandoned)
Certification
ISO 22000
SLS (Applied)
Website www.tholagattyproducts.com
Advertising Platform Social Media (Face Book)
A. Tholagatty Products
(Product Sector)
C. JSAC
(Non-Governmental
Organization)
B. Softlogic Life Insurance
(Service Sector)
Organizations

5. 4
B. Brief Overview of Softlogic Life Insurance PLC
Based Softlogic Holdings
Founded 1991
Founder Ashok Pathirage
Location Sri Lanka
Head Office No 14 De Fonseka Place, Colombo 05.
Industries
ICT, Health Care, Retails, Financial
Services, Automobile & Leisure
Financial Services
Softlogic Finance PLC
Softlogic Life Insurance PLC
Softlogic Stockbrokers (Pvt) Ltd
Website www.Softlogic.lk
Softlogic Life Insurance PLC-
Launch of Softlogic Life Insurance PLC
(Formally known as Asian Alliance
Insurance PLC)
1999
Commencement of Life Insurance
Business
2000
Acquisition of the Company by the
Softlogic Group
2011
Rebrand the Company as Softlogic Life
Insurance PLC
2016
Head Office
Level 16, One Galle Face Tower, Colombo
02
Product Portfolio
Protection, Investment, Retirement, Health
Care, Corporate, Optional Benefits.
C. Brief Overview of Jaffna Social Action Center (JSAC)
Type Non-Governmental Organization (NGO)
Founded 2001
Founder UNHCR
Independent NGO 2003
Registered under Voluntary Social Service 2004
Registered under National NGO Secretariat 2011
Collaboration with Ministry of Women &
Child affairs
2017
Head Office 18/1 Kailasapilaiyar Veethy, Jaffna
Branches
Kilinochchi
Mullaitivu
Mannar
Vavuniya
Puttalam, Trincomalee

6. 5
2.Vision, Mission & Objectives of The Organizations
Donors
UNHCR
Swiss Embassy
Canadian Embassy
UNICEF
Ministry of Women & Child Affairs
U.S Embassy
USAID/SCORE
British Council
UNWomen
UNFPA
ONUR
Institute of Social Development
CFLI
BMZ/knh
Organizations Vision Mission Objective
Tholagatty
Products
God willing, to create
local opportunity in
quality, development and
impact in every community
and country around the
world, in response to the
stressful demands and
global competitive
environmental and –to
become humble servants to
humanity and the Creator.
Our mission is to
promote great-tasting,
healthier and natural,
quality juice products to
the customers and to
maintain the lively hood
of ashramites and of the
poor living around us.
We are continually
working to create
innovative in the
business current.
To promote great-
tasting, healthier
and natural, quality
juice products to the
customers.
Softlogic Life
Insurance
To revolutionize insurance
in Sri Lanka through
world-class innovations
and deliver extraordinary
stakeholder value
We exist to nurture your
well-being, so you can
enjoy life today
By 2024, SLI will
provide
access to life
insurance
policy to 2.4 million
low-income
people in Sri Lanka
JSAC
For Communities to work
together for a positive
change: creating a future
where rights are protected
and all are self-sufficient.
To work in partnership
with communities to
enable them to take
responsibility for their
socio-economic needs,
to understand, claim
their rights, and to
ensure the protection of
women and children.
To protection and
empowerment of
women, child
protection,
sustainable peace
through
reconciliation,
improvement of
youth well-being
and protection of
environment.

7. 6
3.Present state of The Organizations
A. Tholagatty Products
1. Administrative Structure
2. Product Process Map
President
(Regional Superior)
Director Purchasing
Manager
Sales Manager
Finance Committee
Members
(05 Executive Officers)
Bursar
(Regional Bursar)
Receiving the Fruits
Sorting
Rejected Fruits
Cleaning Waste water
Grinding/ Crushing
Pressing & Juice
Fruits waste
Store pulp for Sedimentation
Process-01
Boiling water with Sugar
+
Glucose
Syrup
Process-02
Mixing sugar syrup
with Fruit juice
Straining
Mixing
Hot filling into pet bottle
Capping
Storage in Ambient temperature
Inspection for Fermentation
Labeling Dispatching
Process-03

8. 7
B. Softlogic Life Insurance
1. The Organizational Structure
Board of Directors
Managing Director
Executive Director
Chief Operating Officer
Sales & Distribution
Sales Support Unit
Training &
Knowledge
Management
Sales Administration
Chief Corporate
Services Officer
Care Center
Administration
Facility Management
Micro & Mobile
Channel
Chief Strategy
Officer
Chief Information
Officer
Chief Actuarial
Officer
Head of Risk
Head of Treasury
Head of Human
Resources
Head of Legal
and Compliance
Head of Risk
Group Level
Reporting
Audit Committee
Head of Internal Audit
Chief
Financial
Officer
Chief
Technical
Officer
Chief
Distribution
Officer
Head of
Marketing
Head of
Digital
Innovation

9. 8
C. Jaffna Social Action Center (JSAC)
1. The Organizational Structure
SWOT Analysis for Three Organizations
Organizations Strengths Weaknesses Opportunities Threats
Tholagatty
Products
1. Popularity with
target segment
2. Multiple variants
3. Presence across
the world
4. Customer
recognition
5. Unique
Packaging
6. Affordable
7. Employee skills
1. Weak flavoring
2. Weak
advertising
3. Poor
Innovation
1. Growing
demand for fresh
juices &
Cordials
2. Juice and
Breakfast
1. Counterfeit
products
2. Competition
3. Growing
concerns about
health
4. The threat of
substitution
5. Weather
changes
6. Hire suitable
employee
Softlogic Life
Insurance
1. Skilled, far-
sighted and
experienced Senior
Management
2. Strong Financial
position
1. Significant
manual
intervention
2. Technical
advancements
3. Need of a
competent second
1. Growing
market of Health
insurance
2. Investment in
automation
1. Risk due to
cyber crimes
2. Cost of fraud
insurance
claims
3. Potential
risks in the
Governors Board
Coordinator
Senior Program Manager
Program Unit
Admin Unit
Administrative Manager
Accountant
Finance Assistant
Procurement Officer
Logistics &
Office Assistant
Driver
District Officers/
Program Officers
Field Assistants
Program Manager

10. 9
3. Dedicated, loyal
and Passionate
young team
4. Strong and well-
known brand
5. Stable Agency
Channel
6. Strong
reinsurance panel
7. Solid branch
network
layer for some
key departments
4. Lack of
expertise to
develop emerging
trends like big
data
5. High attrition
among sales force
6. Lack of
Educational
employees
3. Investment in
analytical
projects
4. Population
financial
markets & in
operating
environment
4. New entrants
5. Political
uncertainties
Jaffna Social
Action Center
(JSAC)
1. Organization’s
Mission & Vision
2. Human resources
and in-house skills
3. Strong
relationships with
government,
partners & Stake
holders
4. Past & ongoing
activities and
application of best
practices/ lessons
learn
5. Experience at
national and
grassroots level
work
6. Good
coordination &
monitoring and
evaluation
mechanisms
1. Funding
problems
2. Under staffing
and weak human
resource policies
3. Weak
organizational
mandate
4. Lack of
systematic
operations in the
organization
5. Weak
management
1. Political will
&
encouragement
2. Supportive
external &
relevant thematic
policies/ laws
3. Support from
donors & other
sector
organizations
4. Good
community
response
5. Favorable
distribution of
resources
6. Support from
media &
advocacy
organizations
1. Governments
restrictions &
Lack of
political will
2. Security
problems e.g.
Natural disaster
(Corona)
3.
Disappearances,
abductions of
aid workers
4. Detrimental
external
policies
5. Lack of
interest &
attitudinal
problems at the
community
level
6. Lack of
access to target
groups and
locations
7. Sustainability
problems due to
lack of funding
8. Anti- NGO
approaches by
media &
advocacy
organizations

11. 10
Present state of Organizations (Compare & Contrast)
Elements
Tholagatty
Products
Softlogic Life
Insurance
Jaffna Social
Action Center
Type Product Service Service
Target Customers
All kind of People
(Specially Children)
1.31–45 Age Group
to Acquire Younger
Customers
2.Healthy &
Wealthy people
Vulnerable people:
-War affected people
-Disabled people
-Living in abusive
families
-The homeless
-Refugees
-Affected domestic
violence women
-Insecurity women &
Children
-Low income
families
-Orphans
Intention Profit Profit Non-Profit
Purpose
Providing
employment to the
surrounding poor
people for livelihood
and gain a profit
Providing life
security and gain
profit and become
top life insurance
Help & Support to
vulnerable people
for their livelihood
Products/ Services
Cordials & Juices:
Grape Juice & Crush
Nannari Juice (Root
Juice) & Crush
Nelli Crush & Juice
Pomegranate Juice
& Crush
Ginger Crush (In
Progress)
Wine Product (Table
Wine)
Medical Wine
(Abandoned)
Life Insurance
Protection
Investment
Retirement
Health Care
Corporate
Optional Benefits
Projects:
American Corner
British Council
BMZ/knh
UNHCR
GBV
SCORE I
SCORE II
HI Project
WAGE
UNWomen
Safe House
Fund/ Resource From farm Investment Donors
Employees
8 Permanent staffs
5 Contract workers
6 permanent staffs &
15 field staffs (In
Jaffna branch)
30 Staffs (All
branches)
Durability
A physical, durable
product
Intangible,
perishable product
Intangible,
perishable product
Quality
The quality of the
product is easily
measured
The quality of the
product is not easily
measured
The quality of the
product is not easily
measured

12. 11
4. Overview of Plans, Operational & Practical difficulties and
Overcome these obstacles and Profit maximizing
A-Tholagatty Products
B-Softlogic Life Insurance
C-JSAC
Le. Plans
Operational & Practical
difficulties
Overcome the obstacles &
Suggestion for Profit
maximizing
A
1.Need to create an
awareness about
counterfeit products
among people.
How to give the awareness about
counterfeit products to people and
which way to select for this
awareness?
Social media is a best way for
create the awareness among the
people and Public relations also
help to avoid or find out the
counterfeit products.
2.Need to create a unique
logo or symbol on bottle
cap.
This idea may cost and this logo
only known to producer but
people don’t know.
Counterfeiters may create this
kind of logo but they don’t spend
much money.
Unique Barcode Labels,
Custom-made Discount
Coupons, Duplication Proof
Labels, Hologram Warranty
Stickers, Tamper-Proof
Stickers are the many ways a
manufacturer can save their
product from being duplicated.
3.Products should be
distributed island wide
Difficult to find out the new
distributors and find out the new
markets.
Maintain the good quality and
often share the advertisement
and customer feedback on
social media for attracting
someone.
4. Need to prepare new
flavor cordial or juice for
today customer trend.
Research cost, additional fruits
purchasing and seasonal effect.
They need to get fruits from
their own farm or they have to
cultivate needed fruits.
5.Maintain customer
satisfaction with
affordable price & high
quality
Affordable price may be affected
their business.
Reduce unnecessary cost and
need to maintain proper 5s
system in factory.
6. Products must be
adapted to climate or
weather change
May be needed more machinery
or employees.
What kind of alternative produce?
They may need to think of the
alternatives. For example, they
may supply some warm juice
on the menu.
Train to existing employees
about new alternative.
7.Give proper training to
employees for maintain
traditional quality.
Training cost, damages may be
affected business.
Handle the training employees
with carefully and concern
about their allowance.

13. 12
B
1.Create an awareness
among the youngers
about insurance
Youngers may avoid the
insurance as well as youngers
don’t know about Life insurance.
Need to give the awareness
about life insurance to children
from school life.
2.Create a new
mechanism for payment
method
Implemental issue and which way
select for it?
Create a backup account for
customers like a bank account
for loan purpose.
3.Need to consider rural
people and villages
Improper premium payment and
large scale of insurance breaks.
Introduce low budget premium
for rural people.
4.Need to give proper
guidance for claim their
claims
Depend on customer educational
knowledge.
Instructions should be given
customer native language and
Instructions include short and
sweet information.
5.Communication skill
should be improved to
employees
Training cost and need proper
place for training.
May give workplace training
with work.
6.Need to consider
customer feedback &
Satisfaction
Difficult to collect customer
feedback and difficult to
understand their satisfaction.
Work with customer friendly
and associate with customers.
7.Insurance policies
should be explained
clearly & honestly to
customers
Monthly target issues and
customers reluctance.
Have a clear explanation to
take with the customer
regarding insurance.
8.Should be involved
corporate social
responsibility
Cost, Time waste and employee’s
reluctance.
Yearly budget should be
allocated for any one social
activity.
C
1.Projects should be
completed within
allocated time
Natural disaster, Employees
turnover and Improper project
plan.
Create proper project plan and
need to consider employees
behavior.
2.Should be maintained
good and healthy
relationship with donors
Emotions and arrogance.
Not compromise with work
and relations.
3.The organization
should monitor post-
service activities
Additional employee and
additional cost for salary.
Additional workload.
Need to create a will among
people.
4.Accounts must be
properly maintained
Improper cash flow problems and
account maintain cost.
Every single activity should be
registered on account book and
create trust among the donors.

14. 13
5. Social and Environmental Concerns
Organizations Social Concern Environmental Concern
Tholagatty products
1.Provide the work opportunities
to people who are living
surrounding the factory area.
2.In future they will provide
more work opportunities to
unemployed.
1.Eco friendly productions.
2.They are doing farm
surrounding the factory area
for their productions purpose
and fruit wastes are using as
fertilizer.
3.Now plastic bottles are
using for packaging but in
future might be changed.
Softlogic Life Insurance
1.Life security service for
people.
2.Work opportunities to
youngers.
3.WIN-Youth empowerment
program
4.School certificate program
5.Year 5 scholarship program
6.University scholarship program
7.Agile flood relief campaign
8.Sponsorship
9.Library and computer unit for
Nidangala Kanishta Vidyalaya
1.Plant a tree-“Api thuru
mithuru” project
2.Educating society on
responsible disposal
“Garbage issue” project.
JSAC
1.Help to vulnerable people
2.Provide work opportunities to
unemployed
3.Improve vulnerable people
livelihood.
4.Help to start own business by
vulnerable people.
5.Conducting many social related
projects.
6.Conducting awareness among
students
1.Conducting environmental
related projects
2.Planting useful trees
3.Eco friendly activities

15. 14
6. Differences between Government & Private sectors
Basis for Comparison Public Sector Private Sector
Meaning
The section of a nation's
economy, which is under the
control of government,
whether it is central, state or
local, is known as the Public
Sector.
The section of a nation's
economy, which owned and
controlled by private
individuals or companies is
known as Private Sector.
Basic objective
To serve the citizens of the
country.
Earning Profit
Raises money from
Public Revenue like tax, duty,
penalty etc.
Issuing shares and debentures
or by taking loan
Areas
Police, Army, Mining,
Health, Manufacturing,
Electricity, Education,
Transport,
Telecommunication,
Agriculture, Banking,
Insurance, etc.
Finance, Information
Technology, Mining,
Transport, Education,
Telecommunication,
Manufacturing, Banking,
Construction,
Pharmaceuticals etc.
Benefits of working
Job security, Retirement
benefits, Allowances,
Perquisites etc.
Good salary package,
Competitive environment,
Incentives etc.
Basis of Promotion Seniority Merit
Job Stability Yes No