This presentation was given at Innovation Stories, Innovation Social's annual premium event, on July 6th 2015 in London. Michael Johnston, Strategist at Hirsch & Mann, presented his opinions on Innovation as well as some recent examples of innovation from Hirsch & Mann.
6. Why Marketing can not do
innovation ?
Context
-Marketing works in a market that exists
-Capabilities become disabilities
-Focus on today’s customer needs
Image: Ted Levitt
7. ‘A startup is an organisation formed to
search for a repeatable and scalable
business model’
Image: Steve Blank
13. Questions to prove me
wrong
Summary
-What market are your clients in ?
-What do you need to unlearn, learn or
relearn
-What are your clients future customer needs
? (even beyond their product / service)
14. Need to find new opportunities ?
michael@michaeljohnston.co
@mickstravellin