City hall price list and conditions 2012


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City hall price list and conditions 2012

  1. 1. 2012 marks several milestones for EYCA. It is 25 years since five EYCA also needs to increase its coverage across Europe. Youngcountries (Flemish-speaking Belgium; France; Netherlands; people in every country should have access to EuropeanPortugal and Scotland) signed the Lisbon Protocol: the first Youth Card opportunities. That is why we are working toformal steps as an association of youth organisations committed establish EYCA member organisations where we don’t haveto promoting youth mobility and active participation. them now and why we are supporting our member organisa- tions to reach more young people than they reach now.By twenty years ago, in 1992, the original five were joined by afurther fifteen countries to create the basis of the European Youth Our efforts during the remainder of 2012 and beyond will beCard Association as we know it today. on extending EYCA’s coverage and continuing the maximising impact work. We will work with all of our key partners to2012 is a historical moment for EYCA. We all know that there is achieve that.real uncertainty about how Europe’s structures and institutionsnavigate the troubling economic and political realities. With a European Commission’s Youth on The Move Card initiativeparticularly challenging period for young people in Europe, now presents potential opportunities for EYCA at this historicalmore than ever all young people need support and tools to make moment. A dedicated President’s commission in early 2012their way to success. helped EYCA think about the strategic implications of Youth On The Move Card initiative.European Youth Cards are a tool for young people to makeinformed choices, to access benefits and opportunities, and to In 2012 the Council of Europe Partial Agreement celebratesconnect to institutions and structures that make decisions its 21st birthday. As an energetic 21 year-old, that tool isaffecting their lives. thinking about how to revitalise itself. A workshop later in 2012 will bring government representatives and EYCASince being elected President of EYCA in June 2011, I have member organisations together to create a development planworked hard with my colleagues on the Board and in our Office to for the future of the Partial Agreement.make sure that EYCA is in good shape to meet the demands of thetimes we are experiencing. EYCA’s work with European Youth Forum, Eurodesk and ERYICA will be developed to ensure that EYCA benefits andOur priorities are to make sure we really focus on EYCA’s vision to opportunities are complimented by access to effectivepromote and develop youth mobility and active citizenship for information for young people.young people across Europe. Our ‘maximising impact’ work istightening up EYCA’s procedures and finding ways to offer real This is a historic moment for EYCA. There is a lot to do. I amsupport to member organisations. But it doesn’t stop there. We happy to be leading EYCA in its efforts to cooperate to achievewant every member organisation to think about how to do more – more for young to have a bigger impact on the lives of young people. EYCA’snew Standards of Excellence are being developed as a set of toolsto encourage EYCA member organisations to achieve more.JARKKO LEHIKOINEN 1
  2. 2. Using the European Youth Card to promote youth mobility and active citizenship opportunities for all young people across Europe is the vision for EYCA. A key strategic objective is to increase the number of cardholders for all member organisations and to establish EYCA member organisations in places where there isn’t one yet. Here is an update on some developments related to increasing coverage of European Youth Cards during 2011-2012: During 2011, initial consultations took place with the French euro26 Schweizer Jugendkarte AG has been managing a Government’s Ministry for Youth and Sports. Discussions in web-based European Youth Card presence in Germany 2012 include exploring possible cooperation with CNAJEP for the past few years. In 2011 and 2012 EYCA’s Board (Comité pour les relations Nationales et internationales des has been seeking cooperation with German-based Associations de Jeunesse et dEducation Populaire) that agencies to develop a bigger presence for European represents youth movements and popular education with public Youth Card in Germany. Initial discussions with IJAB authorities as well as with L’ARF – the Association of French (Bureau for International Youth Service of the Federal Regions. Republic of Germany) have explored the potential for them to contribute to developing European Youth Card in Germany.2
  3. 3. WE CAN LOOK BACK AT AN EXCITING AUTUMN WITH QUITE A FEW SUCCESS STORIES. THE ADMISSION TO EYCA WAS GREAT NEWS FOR US. TIME TO CELEBRATE AND THEN START WORKING. WE HAVE SENT 80,000 EYCA-BRANDED MECENAT CARDS HOME TO CARDHOLDERS. I THINK THE INTEREST IN THE CARD WILL RISE AS YOUNG Towards the end of 2011, the National Youth Agency PEOPLE BEGIN TO PLAN THEIR JOURNEYS IN THE (NYA) hosted a workshop with seven EYCA member SPRING AND SUMMER. organisations to define a specific rationale for developing the European Youth Card in England. The workshop explored different business models for delivering European Youth Cards through presentations Tomas Hansson, PR & Communication of EYCA member case studies. EYCA, Young Scot and Mecenat (Sweden) agreed to explore the feasibility of In 2011, Mecenat issued 80,000 co-branded setting up a special purpose vehicle to deliver a youth European Youth Cards to students aged 16 to 26 card for England. after becoming Associate member for EYCA in November 2011, and these numbers are expected to grow dramatically over the next few years. The card is also available online for all young people up to 26. The Swedish member organisation is WE ARE WORKING ON GETTING OUR exploring how to contribute to national youth FACEBOOK PAGE MORE POPULAR AND policy through cooperating with established WE HAVE A MONTHLY NEWSLETTER institutions such as Ungdomsstyrelsen (the THAT IS SPREADING GENERAL INFO (OFTEN RELATED TO EUROPEAN Swedish National Board for Youth Affairs). NEWS, CAMPAIGNS AND YOUTH INFORMATION), COMPETITIONS AS WELL AS PARTNER NEWS. Alexandra Cangelosi, Bundesnetzwerk Österreichische Jugendinfos Director I BELIEVE THAT THE EUROPEANEYCA’s Austrian member organisation Bundesnetzwerk YOUTH CARD HAS REAL POTENTIALÖsterreichische Jugendinfos, the national youth information IN BOSNIA AND, functions as an umbrella organisation for European YOUNG PEOPLE HERE NEED PROJECTSYouth Cards in the nine Austrian regions. Since they joined LIKE THIS AND OPPORTUNITIES TO GET CLOSER TO YOUNG PEOPLE FROMforces in 2010 and established a co-brand with the youth club OTHER EUROPEAN COUNTRIES.of an Austrian bank, European Youth Card sales in Austriahave rocketed by more than 500% to 228.000 cards.Congratulations! Maja Starcevic, Project Coordinator Auctus became EYCA Associate Member in October 2011 and is now working hard to establish cooperation with government authorities to win further support for European Youth Card activities in Bosnia and Herzegovina. This includes supporting the Bosnia-Herzegovina Govern- ment to become a member of the Partial Agreement on Youth Mobility in the framework of the Council of Europe. Auctus has applied for a project to support youth cooperation in the Balkans region with a special focus on promoting places of interest in BiH to young Europeans using EYCA communication channels. 3
  4. 4. The EYCA Board together with the Office established a Maximising Impact group, which supports members to achieve the best results possible in delivering the card as well as providing youth information and services to young people. The group has defined Standards of Excellence, which describe what outstanding EYCA member organisations should aspire to deliver in order to have a significant impact on all dimensions of EYCA’s work. Standards of Excellence have been identified in relation to the following key dimensions: Sustainable member organisations Quality benefits and discounts for young people Youth mobility and citizenship Knowledge of young people Communications and PR Active contribution to EYCA4
  5. 5. In 2011 and 2012, the Maximising Impact working group cooperated with EYCA Group Boardmembers to support several EYCA members. Together they have focused on analysing businessstrategies, identifying priority areas for development and creating specific action plans: THE EUROPEAN YOUTH CARD IN HUNGARY IS NOW COMBINED WITH THE NATIONAL WITH OUR NEWSLETTER, WE REACH MORE STUDENT CARD AND THE FIRST 100.000 CARDS THAN 5000 SUBSCRIBERS AND OUR WERE ISSUED DURING AN EVENT EXTENSIVELY FACEBOOK PAGE HAS MORE THAN 1200 COVERED BY THE MEDIA. AS THE NATIONAL FOLLOWERS. DURING THE EUROBASKET 2011 STUDENT CARD IS ISSUED TO EVERY STUDENT, CHAMPIONSHIP, WHICH HAD MORE THAN IN THE FUTURE, THERE WILL BE 1500 VOLUNTEERS FROM ALL OVER EUROPE, 1,3 MILLION YOUNG PEOPLE BENEFITING FROM ZIGZAG AND LIJOT WORKED TOGETHER TO THE COOPERATION. PROMOTE VOLUNTEERING. Diakkedvezmeny nonprofit David Mako, International Relations Manager Ruta Labalaukyte, NÜSZ, the organisation responsible for issuing the national Executive Manager Student ID in Hungary, has become the majority shareholder in Diakkedvezmeny nonprofit, the Hungarian EYCA member. Following maximising impact work with EYCA, a new development plan was created to deliver significant growth in market penetration. In 2012, the national student card will issue co-branded cards with the EYCA logo and add new In 2011, ZigZag Travel started cooperating with discounts to the existing offer. the Lithuanian Youth Council (Lijot), which is also the Eurodesk national relay in Lithuania. The cooperation is about providing information on mobility, financial responsibility and meaningful leisure time. Eurodesk information is fed directly into the website operated by ZigZag. THE EUROPEAN YOUTH CARD IS A NEW IDEA FOR MANY BUSINESSES IN GEORGIA: A FORMAL PRESENTATION OF THE CARD TOOK PLACE IN TBILISI FOR REPRESENTA- Academy for Peace and Development TIVES OF BUSINESS AND MEDIA AND THE CARD WAS FEATURED IN A POPULAR TV PROGRAMME ON ONE OF GEORGIA’S LEADING TV CHANNELS. Giorgi Kakulia, President Academy for Peace and Development continuously communicates with young people through their website, Facebook page, e-mails and other channels to build up evidence of what young people need in order to improve their services. APD has already established partnerships with the Municipality of Tbilisi and with the Ministry of Sport and Youth Affairs of Georgia. In March 2012, APD hosted an EYCA group meeting in the Georgian capital. 5
  6. 6. More efficient ways of working through better use of technology is one of EYCA’s strategic priorities. Both the Association and EYCAmember organisations strive to use innovative approaches in communicating to young people and providing useful services to them.EYCA’s Common Cardholders Database (CCDB) was developed during 2011 and 2012. What difference will this make to EYCA andits member organisations?It will allow online card-verification and delivery of online discounts, which will enable EYCA to provide better and safer services.CCDB can be developed to generate management data on the numbers of cards in circulation as well as better market intelligenceabout the use of individual discounts.In future, the verification system could be developed to support e-consultations and e-voting to further demonstrate the value ofEuropean Youth Card as a tool for promoting youth citizenship.The database could become a potential source of income for EYCA and members to support the development of European YouthCards in all territories in Europe.
  7. 7. GIVING THE CARD NEW DIMENSIONSEYCA’s GeoDiscounts iPhone application features all the benefits from theonline database at Individual member organisations also createdtechnology-supported points and rewards systems, a “card in the mobile” and EUROPEAN MOVEMENT ESTONIA LAUNCHED A NEWother applications to communicate discounts, news and special offers: WEBSITE FOR EUROPEAN YOUTH CARD WITH LOCAL AND EUROPEAN YOUTH INFORMATION IN PARTNERSHIP WITH EURODESK. CARDHOLDERS GET ALSO DIRECT INFORMATION ABOUT PROJECTS AND Mariita Mattiisen, INITIATIVES, WHICH IS PROVIDED BY THE ESTONIAN Secretary General NATIONAL YOUTH COUNCIL. YOUNG PEOPLE HAVE THE CHANCE TO TAKE PART IN INTERNATIONAL YOUTH EXCHANGES, SEMINARS AND TRAININGS, WHICH ARE FUNDED BY THE YOUTH IN ACTION PROGRAMME. EYCA’s member in Estonia added a cultural dimension to their card by rewarding cardholders for writing reviews about plays, concerts, movies or submitting travel stories. Their website ( has become an interactive portal and young people can exchange points for downloading e-books. Every purchased e-book adds extra points to the cardholder’s score, which can be used with other discount providers such as language schools. I BELIEVE THAT THIS IS THE FIRST NATIONAL REWARDS PLATFORM IN THE UK AND POSSIBLY EUROPE, WITH PLANS TO FURTHER DEVELOP REWARDS NEXT YEAR THROUGH THE USE OF DIGITAL TECHNOLOGY, THE INTENTION IS NOT TO REPLACE INCLUDING THE CREATION OF A THE PLASTIC CARD - PARTLY BECAUSE MOBILE PHONE APP. OF THE INTERNATIONAL USE OF THE CARD - BUT TO INCREASE THE USE OF THE CARD BY GIVING IT ANOTHER DIMENSION. THE MOBILE PHONE IS A MUST IN EVERY YOUNG PERSON’S LIFE AND ‘MOBILE YOUTH CARD’ IS A PRACTICAL WAY TO HAVE THE CARD HANDY. Young Scot David McNeill, Entitlements and Rewards Director Scotland’s youth card – the Young Scot National Entitlement Card (NEC) – got even smarter with the switch-on of a brand new online platform, Jose Sousa, Deputy Director Young Scot Rewards. It allows young people to earn points by taking part in a variety of positive activities, such as volunteering, contributing to Cartao Jovem, the Portuguese member organisation, launched consultations or participating in opportunities to promote health, sport, the „mobile youth card“, i.e. a digital version of the plastic card arts and the environment. Earned points can then be used to unlock for mobile phones in 2011. Cardholders download the achievements, and get “money can’t buy” rewards and opportunities, such application and on the telephone screen, it looks exactly like as free driving lessons, going back-stage at a music gig or even swimming the Youth Card, with basic data, such as validity, date of birth, with sharks! Co-designed by hundreds of young people across Scotland, name and photo. The authenticity of the digital card is verified Young Scot Rewards builds on the successful partnership with the by the issuing organisation. The application contains informa- Scottish Government, local authorities, other public sector partners, tion about all national discounts with a link to websites and is and EYCA. available for a wide range of platforms: iPhone/iPod Touch, Android, Windows Phone, Blackberry, Symbian and Java. In the future, Cartao Jovem would also like to develop a co-branded financial card as a mobile phone application, in cooperation with a bank.
  8. 8. EYCA is focusing on strengthening communication between member organisa- tions. The website has both a corporate section and serves as a gateway to the Trafo youth information portal. The EYCAtcher newsletter is produced bimonthly with a thematic focus for each issue, such as partnership or communication with young people. Member organisations also share information with each other on Facebook in the “EYCA buzz” group.8
  9. 9. Most EYCA member organisations communicate to cardholders on Facebook Over half of EYCA’s members have a Twitter account and a further fiveabout discounts, competitions, youth info, newsletter content, feed from plan to open one soon. Several EYCA member organisations have theirtheir websites, projects and festivals, photos from events etc. Our latest Twitter, Facebook and website directly interconnected. EYCA reachessurvey indicates that EYCA member organisations reach over 227.000 young almost 33.000 young people through Twitter.people through Facebook. Carnet Jove Catalonia is the most popular profilewith 66.000 fans, followed by Sweden where 36.000 fans like Mecenat andSerbia with 15.000 “likes”.Cards are present on the following (social) networks: Netlog, Flickr, European Youth Card organisations operate more than 65 websites andnational social networking sites (Hungary, Russia), Google+, YouTube, reach 1.4 million young people directly through e-mail lists and SMSFoursqure. contacts. RUTA CARNET JOVE IS THIS YEAR’S SLOGAN OF MOBIN IS CONDUCTING WORKSHOPS FOR THE YOUTH CARD IN YOUNG PEOPLE SINCE 2007 AND WE GOT CATALONIA - IT MEANS MANY STORIES AND OPINIONS OF YOUNG THAT YOU CAN ‘DO’ PEOPLE ABOUT IMPORTANT YOUTH TOPICS. KILOMETERS IN YOUR LIFE OUR MAIN AIM IS TO RAISE AWARENESS WITH DISCOUNTS. ABOUT THESE ISSUES AMONG YOUNG PEOPLE, DECISION MAKERS AND GENERAL Janez Plevnik, Director PUBLIC AND TO CHALLENGE STEREOTYPES ABOUT YOUNG PEOPLE WITH FEWER OPPORTUNITIES Marta Badia i Gracia, Discounts and International Affairs Manager MOBIN (Ej!KArtica youth card) is conducting a series of workshops for young people using the DigiTales approach. DigiTales is a method of working with young people to develop Ruta Carnet Jove is a new Facebook application for the stories through creative games, photography, drawing, music, video youth card in Catalonia-Spain. Cardholders are asked to and narration. Ej!KArtica Digital stories are focusing on topics that take a photo illustrating one of the 7.000 discounts young people are facing like unemployment, interculturalism and offered by Carnet Jove. Every month, they can win a integration into society, volunteering and intergenerational flight to a different destination. Flight company Vueling solidarity and cooperation. The Municipality of Ljubljana and the will sponsor tickets for two winning participants every Office for Youth of the Republic of Slovenia support this year’s month throughout the year 2012. project Digital Stories 2012. The Digital stories are promoted through EJKArtica website,, in social media and in various media of other youth organisations. 9
  10. 10. EYCA’s vision is to promote and develop youth mobility and active citizenship for young people. European Youth Forum has further developed its relationship with EYCA. The Presidents of both networks sent a joint letter to all EYCA member organisations and National Youth Councils in the first half of 2012. One of the key messages in this letter is an encouragement for National Youth Councils and EYCA member organisations to cooperate to engage more young people in the European Union’s Structured Dialogue. EYCA works closely with key youth information networks Eurodesk and ERYICA to ensure that youth card projects are supported by effective youth information practice and policy development. All three European networks work together to support youth card organisations’ cooperation with relays and youth information partners on a national level.10
  11. 11. Youth on the Move (YoM) is one of the flagship The Commission is currently going through ainitiatives of the European Commissions 2020 wide-ranging Impact Assessment process to ensureStrategy, which aims to increase the mobility of young that whatever is finally proposed for the YoM Card ispeople across Europe. One of its proposed activities is robust and will meet the needs of all stakeholders,the "Youth on the Move Card". including young people, Member States and the organisations involved in delivering the YoM CardThe Youth on the Move Card package is targeted at all initiative.young people who want to spend some of their timeabroad to live, study or work. It aims to help young As part of this process, EYCA has been one of the keypeople to become mobile and to get the most out of members of the Expert Working Group on the YoMtheir experience abroad, by drawing Member States Card during 2011 and 2012, providing advice andtogether with existing youth card, youth information guidance to the Commission as it works through theand youth support services and organisations to: Impact Assessment."light the spark"by promoting mobility and citizenship Following the Impact Assessment process, a formalideas and opportunities across Europe to young people announcement about the future development of YoM Card initiative could be made during the Irishprovide information and support services to help ensure Presidency of the EU in the first half of 2013,their experience of mobility is as easy and valuable as with implementation possibly beginning in 2014.possible The Youth on the Move Card initiative, with its linksprovide services and special deals through cards to Member States, could create many opportunities for EYCA members at a national level. These wereconnect young people to services and opportunities recognised during the work of the EYCA Presidentswhich maximise the impact of their mobility and active Commission, and have informed EYCAs overallcitizenship strategic direction for 2012 and beyond.Cards will be the highly visible part of the YoM Cardinitiative, but will be fully integrated into the overallpackage of information and support services.ERASMUS FOR ALL PROPOSALSEYCA and its member organisations have contributed to the discussion aboutErasmus for All - the new EU programme for education, training, youth andsport proposed by the European Commission. In cooperation with nationalyouth councils, card organisations have been encouraging governments foraction to preserve the work carried out within the current Youth in Actionprogramme from 2014 onwards, and to have a strong specific focus on youthwork within Erasmus for All proposals. 11
  12. 12. One of EYCA’s successful long-term projects is issuing the EVS European Youth Card, distributed to all volunteers participating in the European Voluntary Service (EVS). The European Voluntary Service is a programme within Youth in Action, which provides young Europeans aged 18 to 30 with a chance to express their personal commitment through unpaid and full-time voluntary activities in a foreign country within or outside the EU. The EVS placement usually lasts from one month to one year.7273 cards were sent to volunteers in 2011. EYCA also participates in the European Commission’s Expert Group on the Implementation of the Council Recommendations on the Mobility of Young Volunteers. STRUCTURED DIALOGUE Structured Dialogue means that governments and Young people in Finland had the opportunity to win an iPad administrations, including EU institutions, discuss and other prizes by answering questions about participation chosen themes with young people, in order to obtain in decision-making (elections etc.) on municipal, national and results, which are useful for policy-making. The European European level. In less than two weeks 2867 cardholders Commission steers and coordinates the dialogue with the responded to the survey. rotating EU Presidencies, but cannot implement it alone. It relies on the support of the Member States, National The Polish Youth Projects Association asked about participa- Youth Councils and youth organisations to run local, tion and about the role of youth organisations in encouraging regional and national debates and to feed back the results young people’s involvement in society. Even though the from the national to the European level. The current 18 survey was only online for ten days, the Polish card organisa- months cycle of the Structured Dialogue is built around tion managed to collect more than 3.063 responses. Besides the theme of youth participation in democratic life and consulting young people in an online survey, they met with divided into three sub-themes linked to the national young people for discussions in school clubs. priorities of the EU Presidency countries Poland, Denmark, and Cyprus in the field of youth policy: Poland - Austrian Youth Card organisations asked young people Youth and the World; Denmark - Creativity and through a structured dialogue survey for their opinions Innovation; and Cyprus - Social inclusion. relating to democracy, elections etc. This was a cooperation with the National Youth Council, youth workers, the National Agency and youth info points - youth card communication EYCA’s member organisations in Luxembourg, German- channels were used to invite young people to respond to the speaking Belgium, Finland, Poland and Austria have survey and 385 answers were received. added the opinions of more than 6.500 young cardholders to national responses to the questions of the Poland- The next trio of Presidencies starting in 2013 is Ireland- Denmark-Cyprus trio presidency: Lithuania-Greece.12
  13. 13. Youth Mobility and Active Citizenship developments for EYCA member organisations: AGENZIJA ZGHAZAGH - THE BODY, WHICH THE GOVERNMENT HAS ESTABLISHED TO BE THE FOCAL POINT FOR YOUNG PEOPLE - IS THE BEST ENTITY TO BE AN EYCA MEMBER IN MALTA. WE FEEL VERY MOTIVATED AND KNOW THAT WE CAN DEVELOP A CARD THAT WILL GIVE OPPORTUNITIES TO YOUNG PEOPLE AND PROVIDE THEM WITH BENEFITS, WHICH THEY DO NOT HAVE PRESENTLY. Miriam Teuma, Director THE MAIN FOCUS FOR OUR ORGANISATION IS SPREADING INFORMATION ABOUT THE The governmental youth agency Agenzija Zghazagh/Youth Informa- EUROPEAN YOUTH (DEBIT) CARD AND STRENGTH- tion Malta is developing a comprehensive card not only to give ENING OUR POSITION ON LOCAL LEVEL THROUGH discounts to young people but also to provide them with opportuni- COOPERATION WITH YOUTH OFFICES. THE ties and information through which they can further develop their GOVERNMENT BENEFITS THROUGH EDUCATING personal and social skills. In March 2012, Agenzija Zghazagh YOUNG PEOPLE ON RESPONSIBLE FINANCIAL BEHAVIOUR, WHICH IS THE MAIN FOCUS OF THE organized a seminar "Empowerment of youth organisations and CAMPAIGN, IN GIVING THE VOICE TO YOUNG youth-led civil society initiatives in the South-Mediterranean PEOPLE TO EXPRESS THEIR NEEDS AND CONSE- framework” as part of the Council of Europe - European Union QUENTLY IN OFFERING THEM MORE OPPORTUNI- partnership. TIES ON LOCAL LEVEL. Gazela Pudar, Card Project Manager EURO26 Serbia has launched their biggest-to-date campaign dedicated to the promotion of European Youth Card which will involve more then 30 youth offices in municipalities all around Serbia. The campaign is part of the project European Youth Debit Card – a card co-branded with several banks - which will be implemented in close cooperation with the Ministry of Youth and Sport. 13
  14. 14. Discounts available through the European Youth Card are based on reciprocity, which means, that wherever the card is purchased, thanks to the common logo, it is valid in all other member countries as well. Through specifically focused benefits and discounts, EYCA encourages young people to take part in cultural events, to travel and to be actively involved in society through volunteering and other activities.14
  15. 15. A RECENT EMPHASIS ON PARTNERSHIPS IN THE AUTUMN OF 2012, CARNET WITH THE LEADING POST-SECONDARY JOVE ANDORRA WILL ORGANISE AN EDUCATION CENTRES IN GREECE ALLOWS US EXHIBITION WITH PICTURES FROM TO OFFER MAJOR DISCOUNTS (UP TO 40%) WINNERS FROM LAST YEAR ON A WIDE RANGE OF VOCATIONAL (DESTINATION: LISBON) AND THIS TRAINING AND LEARNING PROGRAMMES. YEAR (DESTINATION: ROME) TRIP. YOUNG GREEKS USE THESE DISCOUNTS IN PROFESSIONAL DEVELOPMENT SEMINARS AND TRAINING. IN ADDITION THEY HAVE THE OPPORTUNITY TO ACQUIRE TECHNICAL TRAINING OR TO LEARN FOREIGN LANGUAGES. Monica Sala, Director Markella Peloponnisiou,Carnet Jove Viatges is a project by the youth card European Youth Card responsiblein Andorra to send young people on a journey,which they record in photos and writing and thenshare in a blog. Teams of three young people apply EYCA’s Greek member organisation signed an agreement withby sending a travel programme with an approxi- their Ministry of Culture and Tourism in 2011, which makes itmate budget, taking into account food and lodging possible for cardholders to visit museums and archaeologicalas well as cultural and leisure activities. Their sites in the country with either a significant discount orplanned city trip also includes using EYCA completely free. Moreover, a deal was agreed with thediscounts. A jury composed of youth card workers Organisation of Urban Transportation of Thessaloniki, whichand representatives from the local authorities ensures a 20% discount on unlimited-ride cards.Through thedecides, which group is the winner. youth card, young Greeks have access to discounts on learning activities, which will help enhance their employability opportunities. IN THE PAST, WE HAD TO ACTIVELY RECRUIT Vladimir Jedlicka,DISCOUNT PROVIDERS. TODAY WE ARE IN THE Managing Director POSITION OF CHOOSING COMPANIES WE COOPERATE WITH AND CAN DECIDE TO TURN SOME OF THEM DOWN DUE TO FOR EXAMPLE CKM SYTSETHICAL CONCERNS OR BECAUSE THEIR OFFER DOESNT MATCH THE DISCOUNT OF OUR TOP PARTNERS. EURO<26 in Slovakia conducts continuous evaluation of the quality and use of discounts. A sample of cardholders are interviewed on a quarterly basis to find out which shop or service they would like to see a discount from, and also which particular products are most wanted. Statistics from most important discount providers are monitored monthly or weekly. If an offer does not catch on with cardholders, the card organisation together with the discount provider re-evaluates the discount, the product chosen or how it is communicated. 15
  16. 16. EYCA’s Board identified becoming an evidence-driven Association as one of EYCA’s strategic objectives. EYCA works with member organisations to generate better evidence of the impact of their work on young people. Helping EYCA member organisations generate and use knowledge about young people ensures the design and delivery of more effective services, benefits and opportunities.16
  17. 17. AMONG THE KEY OUTCOMES OF THE CONFERENCE, PARTICIPANTS HAVE IDENTI- FIED THE NEED FOR A REFRESHED VISION AND MISSION OF THE ASSOCIATION AS WELL AS A FOCUS ON WORK WITH LOCAL AND REGIONAL AUTHORITIES. A LOCAL BRANDING OF THE CARD IN COOPERATION WITH MUNICIPALITIES IS BENEFICIAL FOR YOUNG PEOPLE AS THEY CAN BE INVOLVED IN THE NEGOTIATION OF RELEVANT, LOCAL DISCOUNTS AND IS ALSO AN ADVANTAGE FOR LOCAL AUTHORI- TIES WHO CAN INVOLVE THEIR YOUNG CITIZENS IN DECISION-MAKING. Young Scot conference Louise Macdonald, Chief Executive The Young Scot conference in cooperation with EYCA entitled “Young people influencing policy” took place in Edinburgh in 2011 with A VERY POSITIVE OUTCOME OF THE representatives from eleven countries. Each member attended the event STUDY IS THAT TWO THIRDS OF THE with three delegates – one from the card organisation, one government or TARGET GROUP AGED 12-25 IS municipality representative and a young person representing cardholders. INTERESTED IN CULTURE. THIS A key activity of the conference was a ‘speed dating’ exchange of best STUDY OFFERS A SEGMENTATION MODEL FOR CULTURAL ORGANISA- practices, which led to working groups that defined future partnership TIONS TO REALLY CONNECT WITH projects. A pledging ceremony of cooperation took place at the end of the YOUNG PEOPLE. A PUBLICATION OF conference. THE STUDY WILL BE AVAILABLE TO CULTURAL INSTITUTIONS IN THE NETHERLANDS. THE FEEDBACK FROM STUDENTS AS WELL AS FROM TEACHERS ABOUT THE VIOLENCE PREVENTION CAMPAIGN ISCJP Suzan Damen, Head of Media and Marketing VERY POSITIVE. THEY MOSTLY MENTION OUR AUTHENTIC APPROACH TO YOUNGNETHERLANDS PEOPLE AND THE EDUCATIONAL USE OF NEW TECHNOLOGY AND MEDIA SUCH AS IPADS AND APPS. IN 2012, EURO26 WILL ROLL OUT THE PROJECT ALL OVER SWITZERLAND.In cooperation with the YoungWorks research bureau,CJP Netherlands completed a large study on youngpeople and culture. The responses in this study are Gabriela Mulas,analysed by the values and definition young people Card Managerhave with regards to culture, rather than ondemographic factors. The segmentation model can beused as a tool to find out which group already feels SWITZERLAND euro26 Schweizer Jugendkarteattracted to specific cultural institutions or to clarifywhich opportunities could attract a new audience. At the end of 2011, euro26 Switzerland developed the violence prevention campaign “wir schauen hin!”. Its content was prepared in cooperation with the police, teachers, psychologists and youth workers. A trailer was rebuilt into a "rolling schoolroom" containing five stations where students have to solve tasks relating to cyber mobbing and moral courage. So far, 2000 students have passed the programme in 120 courses during 20 days. 17
  19. 19. 2011-2012 has been an active and challenging and fun-filled year in the EYCA Office!Supporting a new President and Board to establish and begin implementing their strategy forEYCA has been a major achievement of the past year and much more remains to be done.Combining input from EYCA’s Board and the EYCA President’s Commission has helped define anoverall strategic direction for EYCA’s future. The key message is that we should be focusing firmlyon EYCA’s vision to promote and develop youth mobility and active citizenship. EYCA Office haswelcomed the challenge of generating information as well as devising and refining processes toensure that we can work to support EYCA member organisations to maximise their impact on thisvision and on young people’s lives.Information and communication between members and the EYCA office has increasedsignificantly over the past twelve months. Continuing to improve this communication will be apriority for the Office over the next year and beyond.Economic uncertainty across Europe influences the day-to-day work of EYCA. Budget cuts havebeen imposed during 2012, resulting in staff changes. Achieving more with tightening budgets isa real challenge for the immediate future that requires creativity and dedication.EYCA achieves more by working closely with key partners and the Office has worked hard to raiseEYCA’s profile through representation on Expert working groups on Youth on The Move and onpromoting mobility for young volunteers as well as participating in the CDEJ and European yearof Volunteering conference. Close cooperation with European Youth Forum, Eurodesk and ERYICAhave been and will continue to be a priority.We look forward to more and bigger challenges and achievements during the remainder of 2012and beyond.BOB FORSYTH 1
  20. 20. In 2011 and 2012 EYCA focused clearly on its existing Vision and Mission to support members to use youth cards to develop and promote youth mobility and active citizenship. EYCA’s strategic objectives are outlined in the strategic plan 2012-2017 and have been used to structure the corpo- rate brochure part of this publication. Towards the end of 2011 EYCA’s President Jarkko Lehikoinen launched a special President’s Commission to consider the strategic implications for EYCA of the Youth on the Move Card initiative as one key part of the changing context. in IN 38 36 4,2 issuing a total of EYCA consisted of Cardholders can benefit from 2011 56.000 discounts Europe-wide member organisations countries MILLION EUROPEAN YOUTH CARDS2
  21. 21. EYCA Board: The Board of Administration consists of 11 members, including the President, and is responsible forgoverning the organisation. The highest body of the Association is the General Assembly (GA), where all EYCA Memberorganisations with full membership are represented. During the June 2011 conference in Amsterdam, the followingBoard members were elected by the General Assembly for a three-year term (until June 2014):PRESIDENT VICE-PRESIDENTSJarkko Lehikoinen (Finland) Dorota Orlik-Lisek (Poland) and Manel Sanchez Garcia, Treasurer (Andorra)GROUP BOARD MEMBERS BOARD MEMBERS OBSERVERAna Martinez Fernandez (Spain) David McNeill (Scotland) Julian Villarroya (Spain-Aragon)Kristiina Ling (Estonia) Jose Sousa (Portugal)Mugurel Stan (Romania) Vladimir Jedlicka (Slovakia)Milos Milenkovic (Serbia)Andree Debra (Luxembourg)In 2011, the EYCA Board held its regular meetings in Brussels (February), Mollina (May), Amsterdam (June), Belgrade(August), and Bratislava (December).In early 2012, Board member Suzan Damen gave up her position and Andree Debra was elected during the GA inYaroslavl to fill the position.EYCA OFFICE STAFFBob Forsyth - Director (since August 2011) Stani Gajdosova - Member Support and ProgrammeSasha Petrasova - PR & Communication Zuzana Bajuszova - AssistantSince April 2012, financial services are provided by Martin Neupauer.In August 2011, the EYCA Office has changed address and moved to Sladkovicova 7 in Bratislava.EYCA would like to thank the outgoing staff for their dedicated work: Director Marcel Hagmann, Financial ManagerJulia Szendrei and Office Assistant Peter Turecek. 3
  22. 22. EUROPEAN YOUTH CARD MEMBER ORGANISATIONS COUNTRY ORGANISATION WEB Andorra Carnet Jove Andorra Armenia Armenian Junior Chamber Bundesnetzwerk Oesterreichische Austria Jugendinfos Caspian Investment Center & Azerbaijan Azerbaijan Student Youth Organizations Union, Belgium - Flemish speaking CJP vzw Belgium - French speaking Carte Jeunes Wallonie-Bruxelles Belgium - German Jugendbüro der Deutschsprachigen speaking Gemeinschaft, Bosnia-Herzegovina AUCTUS NGO Bulgaria EURO<26 Foundation Bulgaria Croatian Youth Hostel Association EURO<26 Croatia Hrvatska Cyprus Youth Board of Cyprus, Czech Republic Czech Council for Children and Youth Eesti Euroopa Liikumine (European Estonia Movement Estonia) Finland Allianssi Georgia Academy for Peace and Development Germany Greece Institute for Youth Hungary EURO<26 Hungary Ireland European Youth Card Ireland Limited Italy Associazione Carta Giovani Latvia Jaunatnes Attistibas Asociacija Liechtenstein EURO<26 Jugendkarte Liechtenstein Lithuania Zigzag Travel Luxembourg Centre National dInformation pour Jeunes Malta Agenzija Zghazagh Netherlands CJP Netherlands Poland Polish Youth Projects Association Portugal Movijovem Romania Asociatia EURO<26 Romania Russia Russian Union of Youth Serbia EURO26 Serbia Association Slovakia CKM SYTS MOBIN, Insitute for Youth Mobility and Slovenia Information Spain Spain - Injuve Sweden Mecenat Switzerland euro26 Schweizer Jugendkarte AG Ukraine EURO<26 Zarevo United Kingdom - Scotland Young Scot www.youngscot.org4
  23. 23. YOUTH CARD ORGANISATIONS IN SPAIN Instituto Andaluz de la Juventud delajuventud/portalcarnetjoven/homeAragon Instituto AragonEs de la Juventud Servicio de Juventud, ConsejerIa deAsturias Bienestar Social e Igualdad www.carnetjovenasturias.comBaleares Institut Balear de la Joventut http://carnetjove.caib.esCanarias Direccion General de Juventud Direccion General de Igualdad, Mujer yCantabria Juventud www.jovenmania.comCastilla Y León Instituto de la Juventud de Castilla y Leon Direccion General de Juventud de Castilla laCastilla-La Mancha Mancha Agencia Catalana de la Joventut www.carnetjove.catCeuta Consejeria de Juventud, Deportes y Menores Instituto de la Juventud de Extremadura Xunta de Galicia, Conselleria de Traballo eGalicia Benestar www.xuventude.netLa Rioja Instituto Riojano de la Juventud www.irj.esMadrid Direccion General de Juventud Consejeria de Fomento, Juventud yMelilla Deportes, Viceconsejeria de Juventud Direccion General de Prevencion de Violencia de Genero, Juventud, ProteccionMurcia Juridica y Reforma de Menores www.carnejovenmurcia.esNavarra Instituto Navarro de la Juventud www.carnetjovennavarra.comPaís Vasco Direccion de Juventud Institut Valencia de Joventut, GeneralitatValencia Jove www.gvajove.esYOUTH CARD ORGANISATIONS IN AUSTRIABurgenland Alpha-Card www.ljr.atCarinthia Jugendkarte Kärnten www.jugend.ktn.gv.atLower Austria 1424 Jugendkarte nö www.1424.infoSalzburg Akzente Salzburg – S-PASS www.s-pass.atStyria checkit.card www.checkit.atTirol European Youth Card Austria www.infoup.atUpper Austria 4youCard www.4youcard.atVienna European Youth Card Austria www.jugendinfo.ccVorarlberg 360 – Vorarlberger Jugendkarte www.360card.atMEMBERSHIP CHANGES IN 2011/2012NEW MEMBERS WITHDRAWALMalta – Agenzija Zghazagh Belarus - AdukacyjaSweden – Mecenat Macedonia (FYROM) - Aurora Turs SkopjeBosnia Herzegovina – Auctus NGO Czech Republic – Sdruzeni Karty mladeze CRGeorgia – Academy for Peace and Development (APD) Moldova - Cardul European pentru TineretIreland - European Youth Card IrelandCzech Republic – Czech Council for Children and Youth (CRDM)Azerbaijan – Caspian Investment Center & Azerbaijan Student Youth EXCLUSION Organizations Union Malta – NSTS 5
  24. 24. The XXVII EYCA conference took place in Amsterdam from June 18 until June 20, 2011 and was hosted by CJP Netherlands. Young Scot received the Gold Hercules Award for Best Card Organisation and the Silver Hercules award for Best Developing Card Organisation went to Carnet Jove Aragon (Spain). In 2011, the General Assembly approved changes to the EYCA Statutes and Quality Standards as well as to the Graphic Chart, which regulates the use of the new EYCA logo with “rounded corners”. The conference and General Assembly in 2012 was hosted by the Russian Union of Youth in Moscow and Yaroslavl on June 6-10. The theme of the conference was Lighting the Spark and the conference workshops were dedicated to developing EYCAs Standards of Excellence: - Sustainable member organisations - Quality benefits and discounts for young people - Youth mobility and citizenship - Knowledge of young people - Communications and PR - Active contribution to EYCA6
  25. 25. EUROPEAN COMMISSIONEYCA is part of the European Commission’s Expert Group to develop the Youth on the Move card package, alongwith representatives from ISIC, ERYICA, Eurodesk, Erasmus Students Network, European Students Union andEuropean Youth Forum.All young people who take part in the European Voluntary Service receive a European Youth Card to benefit fromdiscounts throughout Europe. This initiative was made possible through support from the Directorate General ofEducation and Culture. 7273 cards were sent to volunteers in 2011.COUNCIL OF EUROPEThe Partial Agreement on Youth Mobility through the Youth Card in the framework of the Council of Europehas been contributing to strong development of the European Youth Card since 1991.19 Member States have so far joined the Partial Agreement: Andorra, Austria, Azerbaijan, Croatia, Cyprus,Finland, Hungary, Ireland, Luxembourg, Malta, Montenegro, The Netherlands, Portugal, San Marino, Serbia,Slovakia, Slovenia, Spain, Switzerland.The aims of the Partial Agreement (PA) are achieved through the implementation of a yearly programme ofactivities, which follows the priorities of the Council of Europe’s youth sector. Three key activities work towardsachieving the aims of the Partial Agreement: youth mobility projects; participation and intercultural learningprojects; quality development and support measures.EYCA is an observer to the CDEJ – European Steering Committee for Youth – and has actively participated inthe latest meetings of the Joint Council on Youth.THREE NETWORKSEYCA partners with Eurodesk and ERYICA (European Youth Information and Counseling Agency) on bothEuropean and national level to exchange good practice among member organisations as well as to support jointinitiatives.ALLIANCE OF EUROPEANVOLUNTARY SERVICE ORGANISATIONSBy the end of 2012, Alliance and EYCA will have issued 7500 cards for participants in volunteeringprogrammes. This co-branded card serves as a membership card of Alliance and entitles its users to EYCAbenefits.EYCA would like to thank its partner institutions for their continuous support:The Council Europe – The Partial Agreement on Youth Mobility through the Youth CardThe European Commission, DG Education and Culture 7
  26. 26. as at December 31, 2011 2011 (EUR) 2010 (EUR) INCOME Contributions 304 992 297 262 Grants 50 000 58 514 Partial Agreement (CoE) 58 000 54 800 Other Income 8 715 44 425 Total Income 421 707 455 001 EXPENSES 2011 (EUR) 2010 (EUR) Personnel 241 952 242 364 Housing 25 377 28 402 Overhead 20 869 27 875 Depreciation 9 128 4 329 Statutory Events 41 704 57 994 Finance/Legal 36 637 29 728 PR-communication/marketing 0 24 552 Programme 69 491 43 688 Total Expenses 445 158 458 932 OPERATING RESULT -23 451 -3 931 Extraordinary Costs 0 15 580 TOTAL RESULT -23 451 -19 5118
  27. 27. as at December 31, 2011 2011 (EUR) 2010 (EUR)Fixed AssetsTangible fixed assets 4 851 11 065Current AssetsDebtors 262 647 264 212Other receivables 23 326 60 605Prepayments and accrued income 21 372 20 337Liquid assets 49 796 29 416Total Current Assets 357 141 374 570TOTAL ASSETS 361 992 385 635LIABILITIES 2011 (EUR) 2010 (EUR)EQUITYCapital 4 129 27 580CURRENT LIABILITIESCreditors 39 356 18 536Taxes 8 568 5 470Other liabilities 309 939 334 049Total Current Liabilities 357 863 358 055TOTAL LIABILITIES 361 992 385 635 9