Pitch Deck for Yard Mule Business Funding Request

1. Green Planet

2. Green Planet
It’s Saturday morning and you have a garden party tonight.
You need to get your yard into shape. Mow & edge the
lawn, trim bushes, and pickup after the kids.
So you gas the Mower, check the oil, mix fuel for the edger
and trimmer, grab a few garbage bags and get to work. You
go to the shed, back and forth, back and forth all day long.
It’s loud, smelly and you're annoying the neighbors.
You wonder you’ll have anything left for your party.

4. Green Planet
One hour of mowing produces the same pollution as driving from
Castle Rock to Colorado Springs or Denver
It would take 340 tank cars (3.2
miles long) just to catch all the
gas we spill in a year (17 M
gallons)
It would take 7 Bronco stadiums
filled with gas to mow our lawns
for a year. (600 M Gallons)

9. FEATURE TECH
SELF BALANCING Triple Axis Gyroscope
USER INTERFACE Tablet/Smart Phone
CONTROLLER Arduino/Raspberry Pi
BATTERIES Lithium-ion
BATTERY MANAGEMENT Custom Designed
DRIVE WHEEL MOTOR In-Hub Brushless
ATTACHMENT DRIVE MOTOR Brushless DC
ENTERTAINMENT Blue Tooth Speakers
CHARGING Solar/Plug-in

10. Infographic from Technavio.com
The power lawn and
garden equipment
market is highly
supported by rapid
trend of urbanization.
According to Transparency
Market Research Group:
The growing interest for
open air living, which
incorporates garden
parties and backyard
cooking is fueling the
demand for power lawn
and garden equipment.

11. Infographic from The Fredonia Group

12. • BATTERY LAWN MOWERS
– Single Use Machines
• ELECTRIC LAWN MOWERS
– Tangled and Cut Cords
– Limited Range
• MODULAR EQUIPMENT
– BIG AND BULKY

13. SALES CHANNELS
➢ Internet sales
➢ Use L&G networks
➢ Event manager networks
➢ SEO optimized website
➢ Big-Box retail
➢ Local retail
➢
MARKETING ACTIVITIES
✓ Advertising in L&G, lifestyle, green
tech & sustainable lifestyle
magazines
✓ L&G direct mail pieces
✓ Attend L&G events
✓ Host L&G events
✓ Write a green E-L&G blog
✓ Enter green design contests
✓ Fairs, Farmers Markets, Mule Days
* L&G = Lawn and Garden

14. • Modules
• Materials
Prototype
• Modules
• Bills of
Materials
• Manufacturing
Design
• Digital
Analysis
• Compile
• Redesign
Test
• Cell
Manufacturing
Build
• Customer Trials
• 10 Units
• Various
Attachments
• 3 - 5 Months
• Evaluation
Event
Evaluate

15. ROLES:
Myself – Design, Engineering & Management
Mechanical Engineer – Structural Analysis
Electrical Engineer – Circuit Design & Analysis
Programmer – Software, Full Stack Design
Mechanic/Assembler – Prototype & Test Articles
DELIVERABLES:
Prototypes: Driver and 3 attachments
Test Units: 10 Drivers & 30 Attachments
Development Time – 12 to 18 Months
FUNDING
NEEDED $3M
Office/Workplace, Patents, Business
Services, Design Tools, Shop Equipment,
Proof of Concepts, Prototypes,
Salaries & Consultants
OUTSIDE SERVICES:
❖ Business Services
❖ Accounting
❖ Legal & Patents
❖ Contract Manufacturing &
Assembly

16. 0
10
20
30
40
50
60
70
80
90
100
YEAR 1 YEAR 2 YEAR 3 YEAR 4
REVENUE EXPENSES PROFIT

17. Green Planet
It’s Saturday morning and you have a garden party tonight. You need
to get your yard into shape. Mow & edge the lawn, trim bushes, and
pickup after the kids.
So you roll over in bed and grab your smart phone, contact your
YardMule and tell it to start mowing. When you're ready, you attach
your cart, load your trimmer, edger, and cooler. Tell your YardMule
to follow along as you edge, trim, and clean up. Your favorite tunes
are playing in the background and you have a cool one on the way.
Its quiet and clean, and you're not bothering the neighbors. All is
good in your world.
This is going to be a great party.

18. www.linkedin.com/in/mwrother500
www.facebook.com/mwrother500
www.grabcad.com/mike.rother
✓ Mechanical Design
✓ 3D CAD Software
✓ Manufacturing Engineering
✓ Quality Programs
✓ Mechanic and Electronic Technician.
✓ USN Veteran

21. Green Planet

22. Green Planet

23. Green Planet

24. ITEM BUDGET % OF BUDGET
OFFICE/WORKSPACE $ 162,400 5.4%
BUSINESS $ 180,000 6.0%
SALARIES $ 600,000 20.0%
MARKETING & RESEARCH $ 434,000 14.5%
OFFICE EQUIPMENT $ 43,900 1.5%
SOFTWARE $ 24,700 0.8%
SHOP EQUIPMENT $ 16,000 0.5%
PRODUCT DEVELOPMENT $ 1,239,000 41.3%
CONTINGENCIES $ 300,000 10.0%
TOTAL $ 3,000,000