This document provides an analysis of an advertisement for the video game Black Ops 2. The ad features intense action scenes of people fighting, flying jets, and using weapons along with famous celebrities. Music and sound effects like explosions are used to create an exciting atmosphere. The ad's message is that there is a soldier inside everyone and encourages viewers, especially teenage males interested in first person shooter games, to experience the thrill and competition of the game.

1. BTEC Creative Media Production
Advert Analysis
Name of Product: Black Ops 2
AdvertDetails(what happens?):
Music & Sound Effects:
Text:
Group Roles:
Audience:
Message:
http://www.youtube.com/watch?v=4wIZp_E2CxQ
People beating one another
People flying jets and shooting each other and Fps Russia using remote control quad
rotors, People throwing grenades, Teenager calling in a missile strike, People sniping,
Women riding horse.
Featuring Robert Downey junior, Fps Russia, Jack Black
Music: Walk this way
Explosions and gun shots, People shouting and talking to each other, Jet noises, zombie
noises, Shouting surprise to each other
“Zombies groovy”
“Rated m for mature”
Voice over
There is a solider in all of us
Black ops 2 with the dates that it is out
Teenage males who play call of duty and other first person shooter games
People who like Xbox or PlayStation or pc gaming
People who like action and younger generation and fans of the genre
As older people aren’t as excited about online gaming as the younger generation
That we are all good in our own way and that we can get each other playing the game like
it is a competition.
That the game is cool as it has big celebrity endorsement in it.