This document discusses using LEGO Serious Play for product owners. It describes how LSP can facilitate reflection, communication, problem solving, and modeling. Some key benefits of LSP include engaging stakeholders, improving workshop efficiency, facilitating learning, and enabling innovation. Examples of using LSP include strategy development, product development, user journeys, change management, systems modeling, and prototyping. The core LSP process involves posing a challenge, building models, sharing meanings, and reflecting. Neuroscience, constructivism, and flow theory provide theoretical foundations for LSP. Different LEGO kits are introduced as tools to explore LSP.

1. / Module www.mboubekri.com
Product Owner Master Class
LEGO SERIOUS
PLAY POUR LES
POUR LES
PRODUCT OWNER
Mustapha BOUBEKRI
Casablanca

2. INTRODUCTION

3. 3
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POURQUOI LEGO SERIOUS PLAY ?
20 - 80
100 - 100

4. 4
POURQUOI LEGO SERIOUS PLAY ?
IMAGE 2D PLAN 3D DOCUMENT
D’UN SYSTEME
MODELISATION
AVEC LSP
Faciliter la compréhension et l’innovation avec une modélisation
3D

5. 5
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L’UTILITÉ DU LEGO SERIOUS PLAY POUR LES PRODUCT OWNERS
FACILITER LA REFELEXION FACILITER LA COMMUNICATION
LA RESOLUTION DESP PROBLEMES FACILITER LA MODÉLISATION
DONNER DU SENS INNOVATION ET IMAGINATION
Dynamiser et engager les parties prenantes

6. 6
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POURQUOI UTILISER LEGO SERIOUS PLAY ?
TROUVER D’AUTRES
MARCHÉS
AMÉLIORER L’EFFICACITÉ DES
ATELIERS
FACILITER
L’APPRENTISSAGE
RÉDUIRE LE TIME TO MARKET
EXPLOITER LE POTENTIEL
DES PARTIES PRENANTES
INNOVER

7. 7
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EXEMPLES D’UTILISATION
STRATÉGIE
PRODUIT
DEVELOPPEMENT
PRODUIT
PARCOURS
UTILISATEUR
GESTION DU
CHANGEMENT
MODÉLISATION
SYSTÈME PROTOTYPAGE
Utiliser l’intelligence collective

8. 8
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QUI UTILISENT LE LEGO SERIOUS PLAY
FEATURE TEXT
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printing and typesetting industry.
FEATURE TEXT
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printing and typesetting industry.

9. 9
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JEU DE COULEUR

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MODE DE COMPRÉHENSION
« Il a besoin des images pour
comprendre »
Sens
Visuel Auditif
Cerveau Gauche
Cerveau Droite
« Il a besoin des mots pour
comprendre »
Image
Lineaire

11. 03 CORE PROCESS

12. 12
LSP « CORE PROCESS »
POSER LE DEFI
CONSTRUIRE
PARTAGER
REFLECHIR ET QUESTIONNER
LSP Core Process
4 étapes dans le core
process

13. STORYTELLING

14. LEVELS

15. 15
MB Assembly
ed meetings and workshops.
written to be a practical ‘how to’ book, and
you case studies, step-by-step guides and
ates from a range of common build level
pplications that you can adapt to your own
ended for leaders, managers, facilitators,
es and business development
sionals who are seeking ways to help
work well together.
come an effective and professional
ator of LEGO® Serious Play®, requires
ng by doing, attending a training
amme is the only way to master the skills
n in this book.
ur hope is this book gives you enough
edge to learn about or try basic LEGO®
s Play® techniques: to facilitate goal
g, ideas workshops, and explore team
ough vision, values and behaviours
hops.
e in a complex and challenging time where
ological, environmental, social and political
e demand that we better understand
m consequences of our decisions.
LEGO® Serious Play® Three Build Levels
This book's primary focus is Build
Level 1: Individual Model Building.
Shared models
System models
BUILD LEVEL 3
BUILD LEVEL 2
Individual
models
BUILD LEVEL 1

16. 05 APPLICATIONS

17. Board 4
LEGO® Serious Play® - Typical Applications & Build Levels SERIOUSWORK
System models
LEVEL 3
Shared models
LEVEL 2
Individual models
LEVEL 1
Coaching
Values & Behaviours
Idea Development
Team Building
Scenarios
Strategy
Innovation
Vision

18. 08 SCIENCE

19. CONCRET THINKING

20. CONSTRUCTIVISME

21. 21
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SYSTÈME DE FEEDBACK
Les éléments de feedback
SYSTÈME DE FEEDBACK
Motivation intrinsèque
Flow theorie

22. 22
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THÉORIE DU FLUX

23. NEUROSCIENCE

24. 09 IMAGINATION

25. IMAGINATION CREATIVE

26. IMAGINATION CRITIQUE

27. IMAGINATION DESCRIPTIVE

28. Conduire un atelier
LSP

29. Facilitators LEGO® Serious Play® Process
These models have been created by the authors as developments of those made available by the LEGO® Group under a Creative
Commons licence (‘Attribution Share Alike’: see http://creativecommons. org/licenses/by-sa/3.0/ for licence details. Feel free to
share and use under the same licence. Enjoy!
Workshop
process
design should
always be
in service of
a clear and
relevant set of
objectives.
Developing
the right build
questions
is key.
Even subtle
changes in
nuance can
have a big
impact.
The facilitator
sets a build
question or
challenge.
Participants
build LEGO
models
representing
their
reflections on
the building
challenge.
Participants
share the
story of
their own
models, and
collectively the
group explore
the model and
its meaning.
Establish
objectives
Develop
questions
Build
models
Share
meaning
ReflectSet
challenges
Groups reflect
on what they
have created,
and seek
deeper layers
of insight.
Preparation stage Workshop stage
Board 9

30. LES KITS LEGO
SERIOUS PLAY

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2000409 WINDOW EXPLORATION BAG
EXPLORATION DU LSP
100 pieces
485 $ pour 49 packs

32. 32
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2000414 STARTER KIT

33. 33
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2000430 IDENTITY AND LANDSCAPE KIT

34. 34
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2000431 CONNECTION KIT

35. 35
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LEGO CUSTOMISÉ