An introductory preamble for the Strategic Content Alliance, JISC sponsored workshops on Maximising Online Resource Effectiveness, held on different occasions throughout 2010 and delivered by Netskills.

1. Summary—SCAMORE 0/8
This two day workshop addresses the commonly
accepted imperative of "search engine optimisation"
and many related issues. Participants will gain a
perspective of how, many basic rules, simple content
planning, social media activity, and metadata
disciplines, all contribute to the effectiveness of a web
site or online service. The workshop will embrace
HTML5, CSS3 and RDFa and their significance for
improved search and discovery of online content.
Emerging search engine enhancements will also be considered as the
participants consider the evolving web and near future scenarios.

3. Maximising the effectiveness of your
online resource

4. Day 1 schedule
1. Introduction (60 minutes)
‣ A brief excursion through the current state of the web
‣ Practical exercise to focus thoughts on web site effectiveness
Break and informal discussion (30 minutes)
2. Conventional SEO overview (90 minutes)
‣ Established practice and relevance
‣ Practical exercise to compile appropriate checklist
Lunch (60 minutes)
3. Priority issues (75 minutes)
‣ What requires most attention and why, impact of new developments
‣ Practical exercise on identifying audiences
Break and informal discussion (30 minutes)
4. The social web (75 minutes)
‣ Why are social web applications so popular and where do they fit in
‣ Practical exercise to review and determine appropriate use of social web

5. Day 2 schedule
5. Content strategy (75 minutes)
‣ Pulling everything together, in the right order
‣ Practical exercise on sketching out strategic content headings
Break and informal discussion (30 minutes)
6. Promotion strategy (75 minutes)
‣ How best to promote your organisation online and draw the desired audience
‣ Practical exercise on sketching out strategic promotion headings
Lunch (60 minutes)
7. Development strategy (75 minutes)
‣ What emerging technologies to be aware of and near future outcomes
‣ Practical exercise on sketching out strategic development headings
Break and informal discussion (30 minutes)
8. Workshop roundup (60 minutes)
‣ Summarising all sessions and lessons learned
‣ Agreeing ongoing collaboration and involvement in case studies

6. Notes before we start
Who we are and our role as facilitators
Informal approach throughout
‣ start and stop times agreement
‣ ask your questions and suggest answers for others
‣ relax and learn from each other
‣ tweeting during course welcome—use tag #scamore
Emergency exits and other facilities
‣ what to do if alarm goes
‣ restrooms
‣ lunch and breaks
Practical exercises
‣ pen and paper mostly
‣ laptops or other devices may be useful
‣ wi-fi available
‣ feel free to browse to add to learning experience as appropriate
After workshop
‣ feedback important (easy online form)
‣ case studies for ongoing usefulness
‣ http://scamore.eforum.org/

7. Notes before we start
Who we are and our role as facilitators
Informal approach throughout
‣ start and stop times agreement
‣ ask your questions and suggest answers for others
‣ relax and learn from each other
‣ tweeting during course welcome—use tag #scamore George
Emergency exits and other facilities
‣ what to do if alarm goes
‣ restrooms
‣ lunch and breaks
Practical exercises
‣ pen and paper mostly
‣ laptops or other devices may be useful
‣ wi-fi available
‣ feel free to browse to add to learning experience as appropriate
After workshop
‣ feedback important (easy online form)
‣ case studies for ongoing usefulness
‣ http://scamore.eforum.org/

8. Notes before we start
Who we are and our role as facilitators
Informal approach throughout
‣ start and stop times agreement
‣ ask your questions and suggest answers for others
‣ relax and learn from each other
‣ tweeting during course welcome—use tag #scamore George Brian
Emergency exits and other facilities
‣ what to do if alarm goes
‣ restrooms
‣ lunch and breaks
Practical exercises
‣ pen and paper mostly
‣ laptops or other devices may be useful
‣ wi-fi available
‣ feel free to browse to add to learning experience as appropriate
After workshop
‣ feedback important (easy online form)
‣ case studies for ongoing usefulness
‣ http://scamore.eforum.org/

9. Notes before we start
Who we are and our role as facilitators
Informal approach throughout
‣ start and stop times agreement
‣ ask your questions and suggest answers for others
‣ relax and learn from each other
‣ tweeting during course welcome—use tag #scamore George Brian
Emergency exits and other facilities
‣ what to do if alarm goes
‣ restrooms
‣ lunch and breaks
Practical exercises Hanna
‣ pen and paper mostly
‣ laptops or other devices may be useful
‣ wi-fi available
‣ feel free to browse to add to learning experience as appropriate
After workshop
‣ feedback important (easy online form)
‣ case studies for ongoing usefulness
‣ http://scamore.eforum.org/

10. Notes before we start
Who we are and our role as facilitators
Informal approach throughout
‣ start and stop times agreement
‣ ask your questions and suggest answers for others
‣ relax and learn from each other
‣ tweeting during course welcome—use tag #scamore George Brian
Emergency exits and other facilities
‣ what to do if alarm goes
‣ restrooms
‣ lunch and breaks
Practical exercises Hanna
‣ pen and paper mostly
‣ laptops or other devices may be useful
‣ wi-fi available
‣ feel free to browse to add to learning experience as appropriate
After workshop
‣ feedback important (easy online form)
Steve
‣ case studies for ongoing usefulness
‣ http://scamore.eforum.org/

11. Notes before we start
Who we are and our role as facilitators
Informal approach throughout
‣ start and stop times agreement
‣ ask your questions and suggest answers for others
‣ relax and learn from each other
‣ tweeting during course welcome—use tag #scamore George Brian
Emergency exits and other facilities
‣ what to do if alarm goes
‣ restrooms
‣ lunch and breaks
Practical exercises Christine Hanna
‣ pen and paper mostly
‣ laptops or other devices may be useful
‣ wi-fi available
‣ feel free to browse to add to learning experience as appropriate
After workshop
‣ feedback important (easy online form)
Steve
‣ case studies for ongoing usefulness
‣ http://scamore.eforum.org/