Basic Understanding - A higher level of understanding of what AdWords does for a business? Keyword Research Strategies - How do we know which keywords do we utilize? Keyword Bidding Strategies -When, Where and How do we bid for a keyword, and how much does it cost? Campaign Monitoring - How do we monitor the costs of campaigns?

1. Google AdWords–Addressing Key Questions Every Click is a Cost or Conversion?

2. Topics Covered 1 A higher level of understanding of what AdWords does for a business? Basic Understanding An overview of Google AdWords – Campaign Set Up 1. How do we know which keywords do we utilize? Keyword Research Strategies A Practical demo on how to research keywords using GA keyword tool 2. When, Where and How do we bid for a keyword, and how much does it cost? Keyword Bidding Strategies A Practical demo on how to bid for each keywords - Available upon contact 3. How do we monitor the costs of campaigns? Campaign Monitoring Discussion & Thoughts 4.

4. The positioning of slot depends on the cost of keywords you have bidden for and quality score.

5. Quality score is weight-age score automated by ‘Ad Bot’ taking CTR and relevance of your landing page.

6. Impression is a function of Keywords ( I (f) K ) while click is function of Ad-copy and positioning of your advertisement on Google search. Examples & Screenshot Given below is screenshot for the following keywords. The above result on SaaS Hosting is sponsored links on SERP Upon the launch of campaign, A business’ result comes on sponsored link and exposes its offering right in front of audiences searching for SaaS Hosting solution or services – No click .. No Cost .. All Exposure FREE

8. List all the keywords in excel sheet

9. Categorize the same according to its importance specific to your landing page offering

10. Research and Categorize further based on popularity – from popular search to lower volume search

12. If you want very specific audience, use keywords that are most relevant to your business and landing page What are good strategies? In our knowledge, a good strategy of keyword selection is to combine both specific keywords relevant to your landing page for quality conversion, then a few popular search for higher exposure after keyword optimization using Exact match, broad and phrase match techniques. This is because higher search volume, higher impression, higher Quality Score and Good Keyword History! Many SMBs use very specific keywords to filter lead quality by using very specific keywords but they don’t believe in just a single channel for lead flow rather they spend budget on other channels or multi-channels. The more specific keywords you choose, the better quality of leads but low conversion, low impression and low clicks A Practical Demo –Available Upon Contact

14. If a keyword is absolute Must to include and its very popular, we have to go by the minimum bid already determined to win the slot as suggested by Google. We have no control over the price of the particular keyword already determined. Example When do we bid… Its always good to bid for Saas Hosting keyword because its popular compared to other SaaS related key-phrases and specific to our landing page content Where do we bid .. The price of a keyword depends on competition in a particular country (States, Regions etc). A higher bid is needed for a keyword that runs across the globe while lower bid price will be there for US location. So, the price of keyword varies from geo-location and competitions. How do we bid… It depends on the popularity of keywords, and the slots we are desiring for. Ideally, 3-4 slots gets good CTR @ relatively lower price compared to top slots. A Practical Demo –Upon Contact

16. Further, set daily budget and see the behavior for at least 15 days .. Anyways, budget never exceeds to your daily spent set by you…..