MARKETING PLAN FOR NEW MOBILE APP ShaRe CAB. A DEDICATED CAB SHARING SERVICE FOR COLLEGE STUDENTS. THIS PLAN WAS MADE AS A FINAL ASSIGNMENT FOR THE MARKETING RESEARCH INTERNSHIP UNDER PROF SAMEER MATHUR OF IIM LUCKNOW

2. ShaRe CAB ShaRe CAB

4. • EXECUTIVE SUMMARY
• SITUATIONAL ANALYSIS
• GOAL
• STRATEGY
• TACTICS
• IMPLEMENTATION

5. •

6. •
•
•

8. •
•

10. •
•

12. •
•
•

13. STRATEGY

14. •
•
•

15. •
•
•

16. •
•
•
•

17. •
•

18. •
•
•
•
•
•
•

20. •
•
•
•
•

21. •
•
•

22. •
•
•

23. •
•
•
•
•
•
•

24. •
•
•
•
•

25. LOGO
SLOGAN

26. • 1.5$ PER YEAR FOR PAID APP.
FOR LESS THAN 10 KM
• 6.5 RUPEES PER KM WITHOUT A/C
• 8 RUPESS PER KM WITH A/C
FOR GREATER THAN 10 KM
• 6 RUPESS PER KM WITHOUT A/C
• 7 RUPEES PER KM WITH A/C
• Surge max 1.2 times
COMPANY EXPENDITURE:
• MAINTANECE OF CABS , WEBSITE
• Driver salary : 20k per month
• SALARIES OF EXECUTIVES ,STAFF AND ALL OTHER SUB-ORDINATES.

27. •
•
•

28. •
•

29. •
•

30. •
•

31. •
•
•
•
•
•

35. INFRASTRUCTURE
FINANCE TEAM
CEO
FINANCE MANAGER
CHIEF DESIGN OFFICER ANDROID TEAM ,WINDOWS TEAM, IoS TEAM
WEBSITE MANAGEMENT
MARKETING HEAD
MARKETING TEAM
PUBLIC REALTIONS OFFICER OUTREACH

39. JAYESH MULEY Prof. SAMEER MATHUR