Massey Ferguson - a world-renowned premium brand offering a wide variety of tractors and farm machinery is an icon in itself and has been reshaping the agricultural landscape of the world since over a century now. Recognized for its experience, innovation and superior build quality, this eminent global tractor brand offers one of the most comprehensive and versatile range of agricultural and utility tractors in the industry

1. CULTIVATING THE WORLD

2. History
Tractors and Farm Equipment Limited (TAFE) is an Indian tractor manufacturer incorporated in 1960 at Chennai, The third-
largest tractor manufacturer in the world and the second largest in India by volumes, TAFE wields about 25% market share
of the Indian tractor industry with a sale of over 150,000 tractors (domestic and international) annually.
TAFE has had a partnership with AGCO Corporation and the Massey Ferguson brand for over 55 years. TAFE has a
distribution network of over 1000 dealers which sells its four tractor brands – Massey Ferguson,
TAFE, IMT and Eicher. Besides tractors, TAFE and its subsidiaries have business interests in areas such as farm-machinery,
diesel engines and gensets, engineering plastics, gears and transmission components, batteries, hydraulic pumps and
cylinders, passenger vehicle franchises and plantations.
From just one tractor model in 1961, TAFE today is a mass-manufacturer with an extensive product range.

3. VISION OF TAFE
"To us in TAFE, Excellence is not something that we engineer, inspect and input into our
tractors. It is an innate desire to attain the best that comes from within each of us. It
defines our lives at work and at home and ripples out into the world around us"

4. TAFE CORE VALUES
TAFE's core values define our beliefs, principlesand practices. It outlines the conduct of business in our
everyday lives, dictatesour overarchingvision and corporatestrategy.
The new core values logo is a symbolic depictionof progress, energy and integrity. It vividlyportraysthe value
sets practiced within the organization.
The outer wheel indicatesenduring progress and the inner chakra infuses whorls of energy that permeate the
entire organization.The inner white space attributesjustice and fairness, the perfect canvasfor inscribing our
values.

5. TAFE PRODUCTS
o TAFE TRACTOR
o HARVESTERS
o IMPLEMENTS
o AGRO ENGINES

6. TAFE TRACTOR
TAFE range of tractors for the export markets, is tough, durable and efficient.With an established
presence in Africa, Sri Lanka, Bangladesh and parts of Europe, the robust utility tractors from TAFE
are known for their dependability and relevantlyoptimized technology.The TAFE tractors have
proven their mettle in working with vividsoil conditions and for a wide range of applications to
cultivate various geographies around the world.
Built to the taste of the land, a TAFE tractor is synonymous to toughness and stands for high
standards of precision buildquality, housing the expertise of TAFE acquired over decades of its
being.

7. HARVESTERS
Harvesters are one of the most valuablepieces of machinery used by farmers globally. Performing a combinationof
functions, harvesters are impressive, not only because of the amount of time and physicaleffort they save, but also
because of the minimal residue they leave behind.
With great emphasis on quality,TAFE’s combine harvesters are field-tested to ensure high efficiency, a greater range of
visibilityand operatorcomfort.

8. IMPLEMENTS
TAFE has been collaboratingwith world technologyleaders to establishits ApplicationsBusiness Unit (ABU) to efficiently
answer the emerging needs of the globalfarming community. Offering a range of implementsand accessories for various
agriculturalapplicationslike land preparation,planting,harvesting, post harvest handling, aroundthe farm operationsand
storage, the TAFE ABU has perhaps the most sophisticatedand comprehensive assortment of implementsthat cater to
almost every farm mechanizationneed of every farmer.

9. AGRO ENGINES
Marketed under the Eicher Engines brand, Agro Engines manufactures superior qualitydiesel engines in the range
12 – 46 hp. These engines are robust, low maintenance,fuel efficient and serve as an additional sourceof revenue
to farmers and our rural customers. All the engines in this segment are air-cooled,and can run for long durationsat
high ambienttemperatures, thereby increasing the productivityand profits of the customer. Agro Engines have no
need for a coolantand are almost completely maintenancefree since there is no radiator,water pump, or
thermostat valve, bypassing the usual problemsof leakages and radiatorchoking.

10. OTHER TAFE PRODUCTS
o SILENT GENSET
o GEARS
o ENGINEERINGPLASTICS
o BATTERIES
o HYDRAULIC PUMPS
o HYDRAULIC CYLINDERS

11. THANK YOU