TAFE is an Indian tractor major incorporated in 1960 at Chennai. The third-largest tractor manufacturer in the world and the second largest in India by volumes, TAFE has been powering farms in over 100 countries, including developed countries in Europe and the Americas.

2. Tractors and Farm Equipment Limited
TAFE – Tractors and Farm Equipment Limited, is an Indian tractor major incorporated in 1960 at Chennai, with an annual
turnover of INR 93 billion (2014-15). The third-largest tractor manufacturer in the world and the second largest in India by
volumes, TAFE wields about 25% market share of the Indian tractor industry with a sale of over 150,000 tractors (domestic
and international) annually.
TAFE's partnership with AGCO Corporation and the Massey Ferguson brand for over 58 years is a stellar example of its
commitment to building long-term relationships with its stakeholders, through fair and ethical business practices. TAFE is
also a significant shareholder in AGCO Corporation, USA – a US $9.4 billion tractor and agricultural equipment
manufacturer.
TAFE has earned the trust of customers through its range of products that are widely acclaimed for quality and low cost of
operation. A strong distribution network of over 1000 dealers effectively backs TAFE’s four iconic tractor brands – Massey
Ferguson, TAFE, Eicher and the recently acquired Serbian tractor and agricultural equipment brand IMT.
ABOUT US:

3. Our Vision:
The philosophy that drives TAFE was first enunciated by its CMD in 1992. "To us in TAFE, Excellence is not
something that we engineer, inspect and input into our tractors. It is an innate desire to attain the best that comes
from within each of us. It defines our lives at work and at home and ripples out into the world around us" (Source:
Corporate Film-1992).
This inspired TAFE to evolve its Vision & Values in 1999, through a company-wide participative exercise with
external facilitation from IIM, Bangalore. The Vision & Values statement captures key elements of TAFE's culture,
strengths and aspirations. Subsequently, Warwick Manufacturing Group (WMG), UK, facilitated each element of
the V&V being linked to CSFs of the company to translate 'Vision' to 'Reality' through a Vision to Reality Plan
(VTRP) that forms basis of the company's Business Plan.
To achieve the distinction of being the first choice among the farming community of India and ensure a growing
presence in international markets through setting leadership standards of performance and customer care in the
agricultural machinery business.

4. Core Values:
TAFE's core values define our beliefs, principles and practices. It outlines the conduct of business in our everyday
lives, dictates our overarching vision and corporate strategy.
The outer wheel indicates enduring progress and the inner chakra infuses whorls of energy that permeate the entire
organization. The inner white space attributes justice and fairness, the perfect canvas for inscribing our values.
Enriching Lives. Empowering Dreams

5. Financials:

6. Our Products:

7. Massey Ferguson Tractors:
Massey Ferguson - a world-renowned premium brand
offering a wide variety of tractors and farm machinery
is an icon in itself and has been reshaping the
agricultural landscape of the world since over a century
now. Recognized for its experience, innovation and
superior build quality, this eminent global tractor brand
offers one of the most comprehensive and versatile
range of agricultural and utility tractors in the industry.
Our range of premium and technologically advanced
Massey Ferguson brand of tractors serve every farmer
and every new mechanization need. Crafted with the
finesse of TAFE, the Massey Ferguson tractors are
built to last.

8. About EICHER Tractors:
The EICHER brand of tractors are one of the oldest
names in the industry, and with the all new and
refreshing EICHER ‘E’ symbol, are a household
name in India, and a respected mark of trust in
various parts of the world.
A reputed brand in the agricultural vista, EICHER
tractors are renowned for their high value for money
proposition, providing cost-effective and proficient
products packed with some of the finest global
technology.

9. TAFE Tractors:
Labeled under our signature brand, the TAFE
range of tractors for the export markets, is tough,
durable and efficient. With an established
presence in Africa, Sri Lanka, Bangladesh and
parts of Europe, the robust utility tractors from
TAFE are known for their dependability and
relevantly optimized technology.
Built to the taste of the land, a TAFE tractor is
synonymous to toughness and stands for high
standards of precision build quality, housing the
expertise of TAFE acquired over decades of its
being.

10. IMT Tractors:
IMT is a pioneer in farm mechanization and tractor
technology. Our tractors, which range between 35 hp
to 220 hp, are suitable for cultivating agricultural land,
vineyards & orchards and for infrastructure
applications. Our products draw strength from the
indigenous R&D and the robust technology that we
have built over the past decades.

11. .Harvesters:
Harvesters are one of the most valuable pieces
of machinery used by farmers globally.
Performing a combination of functions,
harvesters are impressive, not only because of
the amount of time and physical effort they
save, but also because of the minimal residue
they leave behind.
With great emphasis on quality, TAFE’s
combine harvesters are field-tested to ensure
high efficiency, a greater range of visibility and
operator comfort.

12. .
Implements:
While tractorization is restricted to primary
and secondary tillage and substantial use of
haulage, and with the cost benefit equation
changing with increase in labour, it is
important to provide models of
mechanization that are relevant to small and
marginal farms.
With a foresight that moving from
tractorization to spearheading
mechanization is the key to improve farm
productivity and rein in labor costs, TAFE
has been collaborating with world
technology leaders to establish its
Applications Business Unit (ABU) to
efficiently answer the emerging needs of the
global farming community.

13. .
Agro Engines:
All the engines in this segment are air-cooled,
and can run for long durations at high ambient
temperatures, thereby increasing the
productivity and profits of the customer. Agro
Engines have no need for a coolant and are
almost completely maintenance free since there
is no radiator, water pump, or thermostat valve,
bypassing the usual problems of leakages and
radiator choking.

14. Thank you