Content Management needs to go beyond websites. With the explosion of new channels - from IOT devices, chatbots, augmented reality apps, and more - multichannel content management becomes necessary to achieve a centralized content process and consistent experience across channels.

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Experience
Content and
Multichannel Content Management
Mariam Tariq
Senior Director Product Management

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New Opportunities to Extend
Engagement with Content
• Wave of new device types to
engage customers
• Augmented Reality, chatbots,
IOT voice and video devices
• Deliver the most contextually
relevant content to customers

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Content Rich, Contextual Experiences
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Kitchen: 6:00AM-
Discover offers on Echo
Car: 7:30 AM- Headed to work:
Find offer, order on mobile
Store: 7:45AM- View new
menu items on store sign
Office: 2:00PM- Use AR app to learn
to use new cappuccino machine
Kitchen: 7:00PM- Use chatbot to inquire
about home cappuccino machine
Living Room: 7:15PM: Order new
coffee machine

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But … Managing Content is Increasingly Complex
SOURCES TECHNOLOGIES CHANNELS
5
PROCESS SPECIFIC
CAMPAIGNS
USER
GENERATED
CONTEXT SPECIFIC
FINANCE, HR, MARKETING,
COMMERCE,
SERVICE
LOCATION, DEVICE, USER
CUSTOMER SPECIFIC
3D
UI FRAMEWORKS
ALEXA, CORTANA, SIRI,
GOOGLE VOICE
REACT, ANGULAR, VUE, JQUERY, RUBY,
EXTJS, BOOTSTRAP, KNOCKOUT, PHP,
JAVA, .NET, SWIFT
VOICE
WEB, MOBILE, SOCIAL
DIGITAL DISPLAYS
BOTS IOT, AR, VR
APPLICATIONS
ERP, EPM, SUPPLY CHAIN,
HCM, CUSTOMER EXPERIENCE, MARKETING,
SALES, COMMERCE, SERVICE

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Web Content Management
– Optimized for websites not
multiple channels
Digital Asset Management
– Does not cover structured
content
SaaS Content API vendors
– No tools to build experiences;
only APIs to build yourself
Limited Options for Multichannel Content Management

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Efficient Content Management Across
Channels
• Plug and play channels
• Repurpose existing content for
new channels
• Centralized management and
access to all content types
• Content separate from
presentation layer
• Minimize impact to existing
publishing processes
Your digital content/assets,
centrally managed

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Oracle Content & Experience- Modern Content
Management
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Any Experience
Any Content
ERP SCM HCM Sales Social
Service Marketing Commerce
Connect
Deliver
Collaborate Curate Author & Manage Publish Analyze
Product Information
Campaign Information
ContentSocial Data
Custom Apps
Content
and Experience
Cloud

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Demo
Content Management & Delivery to Multiple Channels
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Demo Overview – Publish Once, Deploy to Many
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Website
Get a free pastry
Echo
Mobile app
Content & Experience Cloud

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Terminology
2. Content Item
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1. Content Type 3. Content Layout
Offer
• Name: [Text]
• Summary: [Text]
• Expiry: [Date]
• Image: [Media]
Buy One, Get One Free
• Buy One Get One Free
• This offer is for our loyal
customers. Come to our stores
any time this week to enjoy a
free item with the purchase or a
…
• Expires 10/10/2017
Definition/structure
of the content
Specific instance of the
content type
Optional HTML layouts to
render variations of content
item
Image
Note: Content type
can reference other
content

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Terminology (cont.)
4. Content Service
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JSON response with
content that can be
consumed on all channels
URL for images
…
{
"id": "Promo_core_a63e3588-7784-4111-a39c-8ca0fcee85d5",
"type": "Promo",
"name": "Half price snacks",
"description": "Any bakery item half price!",
},
…
http://cec.oraclecloud.com/content/published/a
pi/v1/items?id=1234
• Content can be
published without a
specific layout or
presentation layer.
• Delivery channel
technology determines
how content is
presented
• Content can be used in
any channel – mobile
apps, IOT devices,
signs, etc.

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Demo - Details
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Text: JSON
Image: URL
Content Service
Echo
Echo Show
Mobile app
"id":
"Promo_core_a63e3588-
7784-4111-a39c-
8ca0fcee85d5",
"type": "Promo",
"name": “Free Pastry",
"description": “Get a free
pastry with mobile order!",
}, JSON
Layout:
Offer Detail
Layout:
Offer Summary
HTML
HTML
Website
Channels
Offer
Content Item

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Insert Demo Here
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Multichannel Content Lifecyle
Create Manage Publish Build
• Create content
including channel
specific variations
• Media renditions
per channel
• Workflow approvals
• Add tags, metadata
for channel
• Channel specific
layouts
• Publish content
for use on all
channels
• Update delivery
cache/CDN
• Understand which
channels have
higher conversion
• Understand the
profile of users per
channel
Analyze
• Visually build
sites and email
with content
• Content service
APIs to use
content in other
channel
applications

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Content & Experience Cloud
• Central content hub
• Create digital assets, content types,
documents
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Create

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Content & Experience Cloud
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Create
• Collaboration
– Conversations in-context of
content
– Flag team members
– Push notifications on
updates

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Content & Experience Cloud
• Create custom content types
– Blogs, Articles, content
fragments (e.g. author bios),
etc.
• Define channel specific
content layouts
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Create

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Content & Experience Cloud
• Metadata management
• Version control
• Access history
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Manage

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Content & Experience Cloud
• Collections to aggregate
content for easy access
• Approvals, workflow
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Manage

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Content & Experience Cloud
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Publish
• Content Delivery API
Read-only API for delivering content via
globally distributed Akamai CDN
• Content Delivery SDK
Light-weight wrapper which interacts
with the API to help with content and
content layout consumption:
– JavaScript SDK generic
– JavaScript SDK for NodeJS
– SDK for iOS, Android and Java
Content as a Service
Content APIs | Content Delivery Optimization | Publishing
Lifecycle | Relationships | Consumption Analytics | Auditing
Sites Cloud,
WebCenter Sites,
3rd Party WCM
Content, Social
Marketing,
Automation
Mobile Cloud,
MBaaS, Bots,
AI, VR, AR
Commerce
Structured Content and Digital Assets
Collaboration | Metadada | Renditions | Auditing
Web Custom Apps
Content
Production
Content
Delivery
Content
Consumption
Other WebCenter Sites
Content Connectors
Metadata
Banner
Thumbnails
Title
Body
Abstract
Related Items
CEC Assets
Repository
Akamai CDN

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Web Experience Builder
• Seamless integration into
builder tools to create web
experiences with content
• Directly access content and
collections in the builder
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Content & Experience Cloud
Build

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Content & Experience with Commerce Cloud
Oracle Commerce Cloud integration
• Browse content assets with Oracle
Commerce solution
• Supports digital assets and editorial
content (e.g. images, stories, recipes,
articles)
• Leverage content assets in Commerce-
fronted pages
• Use Content & Experience to build
complementary sites like blogs
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Build

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Content & Experience with Mobile Cloud
Oracle Mobile Cloud Service
integration
• Use Content and Experience
APIs from mobile SDK to manage
content used in mobile apps
• Compose mobile apps with
content
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Digital Assets
Build

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Content & Experience with Marketing Cloud
Eloqua & Responsys* integration
• Pull content into Eloqua & Responsys
to build emails
• Browse for digital assets within
campaign tools
• Drag and drop to email and pages
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Build
*Responsys integration first quarter 2018

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Content & Experience w/Intelligent Bot Cloud
Intelligent Bot Cloud Service
(IBCS)
• IBCS is:
– Environment to build intelligent
bots by modeling interactions
– Integrated with NLP to model
human queries
• Use Content API to fetch
content for bot replies
26
Build

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Content & Experience Cloud
Analytics
• View consumption analytics
• Understand personas interacting in each
channel*
• Get insights on how to improve
engagement with customers*
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Analyze
*Extended analytics in mid-2018

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Comparing Options for Multichannel Content Management
Digital Asset
Management
Structured
Content
Management
Content APIs
not specific
to web
CDN
Delivery
Discover
external
content
Cloud native Experience
Management
Web Content
Management
Digital Asset
Management
Cloud Native
Content Service
APIs
Oracle Content
& Experience
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Feature
Solution
1 Limited number of WCM systems include DAM
2 Limited number of WCM and DAM systems are cloud-first
3 Supports building websites and some support for mobile app dev but not the full range including intelligent bots, commerce apps, etc.
4 Roadmap 2018
1 32
4
2

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Oracle Content & Experience Differentiators
• Supports Decoupled Content Architecture
– Content APIs are not retrofitted from an existing page centric CMS but developed
ground up to be channel agnostic
• Leads to more efficiencies in management and delivery of content
– Includes optional Experience Management for websites
– Integration into external tools for experience management
•Cloud-Native (Compared to traditional CMS)
• No need to worry about implementation/upgrades
•Cloud Developer tool extension
• Supports Dev/IT use of the API to build applications (chatbots, mobile apps etc)

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Benefits of Multichannel Content Management
Reduce time to market
• Centralized access to content
• Content reuse
• Flexibility to create experiences
Increase revenue and customer loyalty
• Continuous experiences
• New engagement channels
• Contextual content

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