The document discusses links used for a brand development assignment about an organization called SPR that produces smartphone and tablet processors. The links were from technology companies and sites about processors, mobile devices, and their graphics. They provided images and information used to develop SPR's logo, social media presence, and website structure modeling similar successful companies.
1. Michael
Stufano
FA
102A
Review
Links
SPR
related
links
The
Brand
Development
assignment
revolved
around
an
organization
that
produced
processors
for
tables
and
smartphones.
The
name
of
the
organization
is
SPR.
SPR
was
derived
from
a
combination
of
the
words
“Speed”
and
“Power”,
in
relation
to
the
suggested
performance
of
the
brands
products.
Many
of
sites
used
for
this
assignment
were
technology
related.
These
technology-‐related
sites
were
used
because
their
organizations
were
similar
or
involved
with
the
assignment
product
brand/idea.
Referencing
from
these
sites
assisted
properly
displaying
the
brand/idea.
The
first
five
links
were
used
to
incorporate
graphic
images
into
the
assignment.
The
graphics
included
various
images
of
mobile
devices,
processors
and
graphs.
These
images
successfully
execute
the
idea
of
the
organization
across
the
first
five
slides.
Each
image
taken
from
these
sites
directly
related
to
the
text
each
slide
contained.
For
example;
the
third
slide
mentions
“efficient
processors”,
and
this
text
is
followed
by
and
image
of
a
Central
Processing
Unit.
Links
six
and
seven
were
used
to
determine
a
Logo
and
Logotype
for
the
brand.
These
two
particular
links
are
from
Intel
and
Android.
Intel
is
company
that
produces
generic
processors
that
have
been
the
staple
of
many
of
the
computers
used
today.
Android
is
a
Google
owned
organization
that
provides
operating
systems
for
many
mobile
devices.
Both
of
these
companies
go
hand
it
hand
and
may
require
the
use
of
each
other’s
products.
Identifying
some
similarities
between
both
of
these
Logo’s
was
important
in
the
creation
of
the
assignments
Logo
and
Logotype.
Using
social
media
gave
the
brand
the
ability
to
become
recognized.
Links
eight,
nine
and
ten
are
the
Facebook
pages
over
various
technology
companies.
These
companies
include:
Dell,
AMD
and
Intel.
It
was
important
to
recognize
how
these
companies
were
marketing
their
products
over
the
social
media.
Each
of
these
organizations
was
very
user
friendly.
They
were
open
as
well
and
provided
background
information
about
themselves
and
had
determined
mission
statements.
This
information
was
vital
in
modeling
the
assignments
“About”
information
and
“Mission”
statement
because
two
of
the
organizations
(AMD
and
Intel)
produce
Central
Processing
Units.
The
last
two
links
used
in
this
assignment
were
links
eleven
and
twelve.
These
are
direct
links
to
the
homepages
of
Sitefinity
and
AMD.
Creating
a
website
is
an
important
aspect
when
developing
and
organization
today.
A
website
allows
others
to
view
an
organizations
products
and
become
familiar
with
the
organization.
These
two
homepages
were
used
as
a
model
to
structure
SPR’s
home
page.
Sitefinity
and
AMD’s
homepages
differed
in
many
ways.
It
was
important
to
incorporate
most
of
the
similarities
into
SPR’s
own
home
page.
This
allows
SPR’s
to
portray
a
similar
public
image
as
these
two
successful
companies
have
done.
