Nokia X Business Opportunity May 2014 - Arctic Evening Presentation

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Presentation at a series of events arranged by Arctic Startup explaining the business opportunity that Nokia X can open up for Android developers.

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Nokia X Business Opportunity May 2014 - Arctic Evening Presentation

  1. 1. NokiaX Business Opportunity for Developers Mikael Stendahl Head of Developer Experience Finland, Scandinavia & Baltics Microsoft Devices & Services Arctic Evening, May 2014
  2. 2. NokiaX FAMILY
  3. 3. 768MB RAM 4GB more storage NokiaX+ 4” IPS WVGA Dual Core 1ghz Snapdragon NokiaX 89 EUR * 99 EUR * 5” IPS WVGA 5MP auto focus 2MP front facing NokiaXL 109 EUR * *) actual end user prices varies per market Detailed device information for developers available at developer.nokia.com
  4. 4. Why NokiaX
  5. 5. Strategy Analytics view on the global smartphone market 2013-2017, May 2013, Nokia analysis 32% >430M/year MARKET SHARE 2017 12% MARKET SHARE 2012 GROWTH P.A. ('13-'17) AFFORDABLE SMARTPHONES CONNECT THE NEXT BILLION +21% AFFORDABLE SMARTPHONES <99$
  6. 6. NokiaX ACCESS TO THE WORLD OF ANDROID APPS Unique Nokia & MSFT services + NokiaX SMOOTHER, FASTER FLOW between your favourite apps + NokiaX STANDOUT DESIGN that’s built to last
  7. 7. NokiaX ACCESS TO THE WORLD OF ANDROID APPS
  8. 8. PORTFOLIO Nokia
  9. 9. LUMIA THE MOST INNOVATIVE SMARTPHONES AND TABLETS NokiaX THE BEST DESIGNED AFFORDABLE SMARTPHONES NOKIA ASHA FIRST TOUCH PHONES THREE COMPLIMENTARY PRODUCT FAMILIES TO CAPTURE THE GROWING SMARTPHONE OPPORTUNITY
  10. 10. NokiaX TARGET MARKETS
  11. 11. WHICH OEM WOULD YOU PREFER? CONSUMERS BUYING A DEVICE UP TO 150$ CONSUMER PRICE Note: Excludes respondents, who have preferred Apple or Blackberry which are not available at these price points Source: Brand tracker data Q4/2013 100 % 80 % 60 % 40 % 20 % 0 % 57 % 51 % 24 % IMEA APAC (EXCL. CHINA) CHINA NOKIA #2 BRAND #3 BRAND NOKIA IS THE PREFERRED BRAND IN MOST OF THE FASTEST GROWING MARKETS
  12. 12. FIRST WAVE LAUNCH COUNTRIES BUILDING UP TO BIGGER MOMENTUM IN 2014
  13. 13. NokiaX OPPORTUNITY
  14. 14. 102B app downloads $26B in app revenue APP ECONOMY IN 2013 90% of downloads are free IT IS ALL ABOUT FREEMIUM AND IAP NOW... Source: Gartner
  15. 15. * Downloads from Google Play UNTAPPED OPPORTUNITY? OF TOP ANDROID DOWNLOAD* COUNTRIES WERE GROWTH MARKETS (INDIA, RUSSIA, BRAZIL) 3/5 OF THE GROWTH MARKETS MADE IT TO THE TOP 10 REVENUE COUNTRIES 0/10 Source: App Annie
  16. 16. 1 WHY IS MONETIZATION CHALLENGING? US KOREA VIETNAM INDIA INDONESIA POPULATION 317M 50M 89M 1200M 237M CREDIT CARDS 686M 96M 2M 24M 10M THE LACK OF CREDIT CARDS EXCLUDES HUGE AUDIENCE
  17. 17. OPERATOR BILLING AND IN-APP PAYMENT OFFERS A SOLUTION 62Countries 164Operators
  18. 18. NokiaX SOFTWARE PLATFORM
  19. 19. ANDROID OPEN SOURCE PROJECT NOKIA X ANDROID APPLICATIONS NokiaX SOFTWARE PLATFORM Nokia Store Nokia UX IAP API HERE API NNA API
  20. 20. NokiaX SERVICES REPLACES GOOGLE PLAY SERVICES HERE MAPS NOKIA PUSH NOTIFICATIONS NOKIA IN-APP PAYMENTS
  21. 21. NokiaX APPLICATION COMPATIBILITY
  22. 22. 100K+Android applications tested 75% Android applications work unmodified 25% Require small changes NokiaX COMPATIBILITY
  23. 23. 25% need porting Porting takes 8 hours Single APK file 1 2 NokiaX ZERO TO LITTLE PORTING 75% work unmodified SUBMIT .APK TO NOKIA STORE NokiaX ANALYZER ON DEVELOPER.NOKIA.COM PORT USING NokiaX SERVICES SDK Source: Based on 100,000 tested apps
  24. 24. From a development perspective it’s not going to cost you anything it will just take you a few hours to do. SAMUEL FORREST CO-FOUNDER & COO, PICSART The entire process – from downloading SDKs and porting, to integrating Nokia HERE in place of Google Maps – has been seamless. SATYAJEET SINGH VP PRODUCTS-ZOMATO From a development perspective it’s not going to cost you anything it will just take you a few hours to do. SAMUEL FORREST CO-FOUNDER & COO, PICSART The entire process – from downloading SDKs and porting, to integrating Nokia HERE in place of Google Maps – has been seamless. SATYAJEET SINGH VP PRODUCTS-ZOMATO The API analyzer made it very simple to identify the areas of change, making app portability even simpler. VINODKUMAR PUTTA BOOK MY SHOW
  25. 25. NokiaX AND YOU LEARN ABOUT THE OPPORTUNITY PUBLISH YOUR ANDROID APPLICATION REACH MORE MARKETS developer.nokia.com/nokia-x 1 2 3
  26. 26. ThanX Mikael Stendahl @mstendah https://www.linkedin.com/in/stendahl

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