3. 768MB RAM
4GB more storage
NokiaX+
4” IPS WVGA
Dual Core 1ghz
Snapdragon
NokiaX
89
EUR *
99
EUR *
5” IPS WVGA
5MP auto focus
2MP front facing
NokiaXL
109
EUR *
*) actual end user prices varies per market
Detailed device information for developers available at developer.nokia.com
5. Strategy Analytics view on the global smartphone market 2013-2017, May 2013, Nokia analysis
32%
>430M/year
MARKET
SHARE 2017
12%
MARKET
SHARE 2012
GROWTH P.A. ('13-'17)
AFFORDABLE SMARTPHONES
CONNECT THE NEXT BILLION
+21%
AFFORDABLE
SMARTPHONES <99$
6. NokiaX
ACCESS TO THE
WORLD OF
ANDROID APPS
Unique Nokia &
MSFT services
+
NokiaX
SMOOTHER,
FASTER FLOW
between your
favourite apps
+
NokiaX
STANDOUT
DESIGN
that’s built
to last
9. LUMIA
THE MOST INNOVATIVE
SMARTPHONES AND TABLETS
NokiaX
THE BEST DESIGNED
AFFORDABLE SMARTPHONES
NOKIA ASHA
FIRST TOUCH
PHONES
THREE COMPLIMENTARY PRODUCT
FAMILIES TO CAPTURE THE GROWING
SMARTPHONE OPPORTUNITY
11. WHICH OEM WOULD YOU PREFER?
CONSUMERS BUYING A DEVICE UP
TO 150$ CONSUMER PRICE
Note: Excludes respondents, who have preferred Apple or
Blackberry which are not available at these price points
Source: Brand tracker data Q4/2013
100 %
80 %
60 %
40 %
20 %
0 %
57 % 51 %
24 %
IMEA APAC
(EXCL. CHINA)
CHINA
NOKIA #2 BRAND #3 BRAND
NOKIA IS THE PREFERRED BRAND IN MOST
OF THE FASTEST GROWING MARKETS
14. 102B
app downloads
$26B
in app revenue
APP ECONOMY IN 2013
90%
of downloads
are free
IT IS ALL ABOUT FREEMIUM AND IAP NOW...
Source: Gartner
15. * Downloads from Google Play
UNTAPPED OPPORTUNITY?
OF TOP ANDROID
DOWNLOAD* COUNTRIES
WERE GROWTH MARKETS
(INDIA, RUSSIA, BRAZIL)
3/5
OF THE GROWTH MARKETS
MADE IT TO THE TOP 10
REVENUE COUNTRIES
0/10
Source: App Annie
16. 1
WHY IS MONETIZATION
CHALLENGING?
US KOREA VIETNAM INDIA INDONESIA
POPULATION 317M 50M 89M 1200M 237M
CREDIT CARDS 686M 96M 2M 24M 10M
THE LACK OF CREDIT CARDS EXCLUDES HUGE AUDIENCE
23. 25%
need porting
Porting takes
8 hours
Single APK file
1
2
NokiaX ZERO TO LITTLE PORTING
75%
work unmodified SUBMIT
.APK TO
NOKIA
STORE
NokiaX
ANALYZER ON
DEVELOPER.NOKIA.COM
PORT
USING NokiaX
SERVICES
SDK
Source: Based on 100,000 tested apps
24. From a development
perspective it’s not going to
cost you anything it will just
take you a few hours to do.
SAMUEL FORREST
CO-FOUNDER & COO, PICSART
The entire process – from
downloading SDKs and porting,
to integrating Nokia HERE in
place of Google Maps – has been
seamless.
SATYAJEET SINGH
VP PRODUCTS-ZOMATO
From a development
perspective it’s not going to
cost you anything it will just
take you a few hours to do.
SAMUEL FORREST
CO-FOUNDER & COO, PICSART
The entire process – from
downloading SDKs and porting,
to integrating Nokia HERE in
place of Google Maps – has been
seamless.
SATYAJEET SINGH
VP PRODUCTS-ZOMATO
The API analyzer made it very
simple to identify the areas of
change, making app portability
even simpler.
VINODKUMAR PUTTA
BOOK MY SHOW
25. NokiaX
AND YOU
LEARN ABOUT THE OPPORTUNITY
PUBLISH YOUR ANDROID APPLICATION
REACH MORE MARKETS
developer.nokia.com/nokia-x
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2
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