Training video on how to use eBay

1. FTCTRAINING
By Mary Jones

2. EBAY HELP
FTC Lessons (eBay)
• http://jonesmjoplineagl
es.weebly.com/
• Selling Products Online
• Creating eBay Account
• Creating PayPal
Account
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3. SITESTO SELL PRODUCTS ONLINE
 Craiglist—good for local used items
 eBay—best site as global market and fees are small relatively
speaking
 Amazon—have new product still new and can’t returned plus will
help you with shipping with fulfillment center that will sell and
help ship on Craiglist, eBay, or Amazon (Amazon fulfillment
video)
 Thredup—good used clothing
 SwapaDVD—used movies but buy movie pay $.49 for shipping
 Facebook—swap and trade areas locally
https://www.youtube.com/watch?v=1ZCHWtyleis
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4. EBAY
 Worldwide online auction and shopping website
 Founded by Pierre Omidyar, French-born Iranian-American
computer programmer in 1995
 Started by Pierre as personal website called AuctionWeb
 Based in San Jose, California and is in over 30 countries
 eBay bought PayPal on October 14, 2002 (in process of splitting
companies in 2015 due to Carl Icahn’s demands)
Source: http://en.wikipedia.org/wiki/EBay
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5. STARTING LISTING--
(CATEGORY SELECTION IMPORTANT)
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6. DESCRIBE ITEM (***TITLE
IMPORTANT AND DETAILS
DESCRIPTION)
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7. FORMAT AND PRICE
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8. SHIPPING (STAY AWAY FROM
INTERNATIONAL SHIPPING)
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9. HOWTO LIST ON EBAY
Watch this video on How
to list on Ebay
https://www.youtube.com
/watch?v=o2SiXwBQx2k
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10. DEFINITION/FEATURES OF
AUCTION
 Buy It Now—buyers don’t have to bid just pay Buy It Now price
 Shipping can be various ways
 Steer away from international shipping
 Free shipping
 Charge a fixed (same amount for whatever the zip code or actual
costs that are calculated based on dimensions of box and zip codes)
 Don’t accept returns
 Give time to get to post office
 Can Automatically relist up to 2 times if doesn’t sell
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11. PREFERENCE (***MAY WANT NO
RETURNS ACCEPTED AND MAY
WANTTO RELIST)
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12. TIPS
 Free shipping and Buy It Now influence buyers
 Accept only US bids and mark no international shipping plus
state in details
 List in details if in Smoke-free environment
 Take good pictures with background possible
 Seasons are important in selling
 Sometimes, an item sells and sometimes not (garage sale)
 Users want good product at right price so look at other prices
 Write e-mail back if buyer asks questions
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13. TIPS
 Try to keep good feedback from customers. Have patience with
customers so get that feedback.
 Make sure measure and weigh box properly for shipping
 Get to post office on time due to feedback
 Buyer really wants good deal and new product
 Good description/good feedback
 Save file for detail description
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14. EBAY
 Good for baby clothes and video games
 Clothes sell better individually
 DVD sell with free shipping (use media rate)
 Games can be sold individually or as group
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15. EBAY FEES
eBay FeesVideo
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16. EBAY FEES
 Two main types of fees
 Insertion fees
 Auction--get first 50 listings per month unless store seller
 Fixed price listings—get first 50 listing per month free except these
categories ($.30 insertion for fixed price/100 free-insertion-fee auction-
style) as follows:
 Antiques, Baby, Clothing, Shoes & Accessories, Coins & Paper Money,
Collectibles, Dolls & Bears, Entertainment Memorabilia, Health & Beauty,
Jewelry & Watches, Pottery & Glass, Sports Mem, Cards & Fan Shop, Stamps,
Toys & Hobbies
 Final value fees
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17. INSERTION FEES
 Insertion fees
 Auction--get first 50 listings per month unless store seller
 Fixed price listings—get first 50 listing per month free except these
categories ($.30 insertion for fixed price/100 free-insertion-fee
auction-style) as follows:
 Antiques, Baby, Clothing, Shoes & Accessories,Coins & Paper Money,
Collectibles, Dolls & Bears, Entertainment Memorabilia, Health & Beauty,
Jewelry &Watches, Pottery & Glass, Sports Mem, Cards & Fan Shop,
Stamps,Toys & Hobbies
See http://pages.ebay.com/help/sell/insertion-fee.html#fvf
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18. FINALVALUE FEE
 Final value fee is calculated on total amount of sale (final price of
item, shipping charges, and any other amounts you may charge
the buyer. Sales tax not included in total amount of sale).
 In first 50 listings then final value fee is 10% of total amount of
sale not to exceed $750 whether auction-style or fixed price
listing. Check website for pricing after fifty listing.
See http://pages.ebay.com/help/sell/fees.html
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19. SHIPPING
Shipping CostVideo
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20. SHIPPING
 Measure box properly and weigh it as figures into final value
pricing (takes 10% of total amount of sale or max $750)
 Free shipping entices buyer but be careful as can be greater than
what selling
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21. SHIPPING
 Measure box properly and weigh it as figures into final value
pricing (takes 10% of total amount of sale or max $750)
 Free shipping entices buyer but be careful as can be greater than
what selling
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22. SHIPPING
 Shipping can be one of three choices:
 Flat—charge single rate to buyers anywhere
 Calculate—charge shipping based on where buyer is located
 Need to enter package type and weight before calculate shipping by
selecting shipping service
 No shipping—only local pickup
 Can get sticky labels from USPS for printing label
***Shipping is most confusing area to me
*** http://ocsnext.ebay.com/ocs/sr?&query=268
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23. TIPS FOR SELLING ON EBAY
 Be honest and tell about any problems in description
 Use photos to advantage and document if tear in item
 Try to ship within two days handling time but get money in your
PayPal account first
 Good time to end auction on Saturday or Sunday as highest
browser time
 Do three to seven days for auction
 eBay wants you to do free shipping but maybe good to charge
small amount so don’t sell at auction at original price then have
to pay original price less shipping price
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24. EBAY PHOTOS
Taking Good Photos for
eBayVideo
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25. HOW MANY PHOTOS PER
LISTING?
12 Photos
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26. PHOTOS
 Use stock photos on brand-new items only
 Take landscape and portrait pictures
 Catalog images are acceptable but not as primary photo for
listing for used items with exception of books, music, movies,
and video games
 Set camera for high or medium photos and minimum length of
500 pixels (see eBay photo tips http://ocsnext.ebay.com/ocs/sc )
*** http://pages.ebay.com/sellerinformation/how-to-take-
product-photos/ebay-photo-requirements.html
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27. TIPS FOR SELLING ON EBAY
Tips for Selling on Ebay
Video
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