Viral Marketing has been becoming a 'dream' for every marketer, everybody knows there are no particular formulas to make it. But I believe there must be some preparation to make it NOT to fail
2. Viral marketing is an idea that spreads and that
while it is spreading actually helps market your
business or cause
- Seth Godin -
Monday, July 22, 13
5. KNOWYOUR AUDIENCE
āyour product may not naturally be contagious, but
understanding why people talk and share can allow
you to create a campaignā
- Jonah Berger -
Monday, July 22, 13
6. WHYTHEYāLL SHARE?
They love social currency
āIf a piece of content makes people seem smart,
theyāre more likely to share it with their friends.ā
- Jonah Berger -
Monday, July 22, 13
7. THEVIRAL HOOK
People donāt engage with each other to exchange viruses.
People exchange viruses as n excuse to engage with each other
Monday, July 22, 13
21. &
Make it easy to share
DOS DONāTS
Monday, July 22, 13
22. &
Make it easy to share Restrict Access
DOS DONāTS
Monday, July 22, 13
23. &
Make it easy to share Restrict Access
Create content that makes
people react
DOS DONāTS
Monday, July 22, 13
24. &
Make it easy to share Restrict Access
Create content that makes
people react
Assume you must be
controversial
DOS DONāTS
Monday, July 22, 13
25. &
Make it easy to share Restrict Access
Create content that makes
people react
Assume you must be
controversial
Deļ¬ne the purpose
DOS DONāTS
Monday, July 22, 13
26. &
Make it easy to share Restrict Access
Create content that makes
people react
Assume you must be
controversial
Deļ¬ne the purpose Disappear after going viral
DOS DONāTS
Monday, July 22, 13
27. &
Make it easy to share Restrict Access
Create content that makes
people react
Assume you must be
controversial
Deļ¬ne the purpose Disappear after going viral
Respond to comments
DOS DONāTS
Monday, July 22, 13
28. &
Make it easy to share Restrict Access
Create content that makes
people react
Assume you must be
controversial
Deļ¬ne the purpose Disappear after going viral
Respond to comments Get upset over negative
comment
DOS DONāTS
Monday, July 22, 13
29. āItās like a batting average in baseball; no one hits
a home run every time. But itās also not luck. By
understanding the science of word of mouth, you
improve your average.ā
- Jonah Berger -
Monday, July 22, 13