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Making The Case For Social Media

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A presentation I gave on April 17th at Dayton, Ohio law firm Sebaly, Shillito, & Dyer on the need to utilize social media. Much of the value of this came from discussion around the applications of social media in the legal field, but the slides at least give a general feel for the conversation. Enjoy

Published in: Business, Technology

Making The Case For Social Media

  1. 1. Making the Case for Social Media David E. Bowman
  2. 2. Is this YOU?
  3. 3. The Jury
  4. 4. 49,310,007
  5. 5. Opening Arguments
  6. 6. The History of Social Media
  7. 7. What makes Social Media so special? Social Networking – Special Sauce Recipe 2 cups listening 1 cup creative thought 1 dash technical skill 1 pound respect
  8. 8. Give it away!
  9. 11. Evidence
  10. 12. Source – Forrester Research, Groundswell How are people using social media ?
  11. 13. 18-27 Year Old Americans
  12. 14. Just How Popular Is Social Media? ?
  13. 15. Launch Date August 2003 February 2004 May 2003 Users >100 MM >200 MM >38 MM 2008 Revenue $ 850 MM $ 350 MM $100 MM Alexa Rank 7 5 170 Valuation $ 3.25 Billion $ 15 Billion $ 1 Billion Avg Time / Day 21.1 minutes 25.4 minutes 6.7 minutes
  14. 16. $19,250,000,000
  15. 17. Exhibits
  16. 18. FEED ME! RSS
  17. 24. Blogs
  18. 26. Finding your voice
  19. 27. You are special Be yourself
  20. 28. Is it TRUTH? Is it FAIR to ALL concerned? Will it build GOODWILL & BETTER FRIENDSHIPS? Will it be BENEFICIAL to ALL concerned?
  21. 29. People are listening
  22. 30. Podcasting
  23. 41. DIY Social Networking
  24. 43. What Are You Doing?
  25. 45. Every picture tells a story
  26. 46. http://www.flickr.com/photos/tenioman/2771903123/sizes/l/
  27. 49. The Wisdom of the Crowd
  28. 50. Everyone is an expert at something
  29. 56. Can You Dig It?
  30. 58. Tag!
  31. 60. Nothing but the best
  32. 63. Motives
  33. 64. Listen
  34. 65. <ul><li>Listening drives credibility. </li></ul><ul><li>Pete Blackshaw, </li></ul>
  35. 66. Connecting
  36. 67. <ul><li>The more acquaintances you have, the more powerful you are. </li></ul><ul><li>Malcolm Gladwell, </li></ul><ul><li>The Tipping Point </li></ul>
  37. 68. Research
  38. 69. <ul><li>Do your homework. </li></ul><ul><li>Keith Ferrazzi, </li></ul>
  39. 70. Recruiting
  40. 71. If I were running a company today, I would have one priority above all others: to acquire as many of the best people as I could. - Jim Collins
  41. 72. Sales
  42. 73. People want to do business with their friends. – Jeffrey Gitomer,
  43. 74. Marketing
  44. 75. YOUR CUSTOMERS ARE YOUR AD AGENCY -Jeff Jarvis
  45. 76. References
  46. 77. Get someone else to speak on your behalf. - Robert B. Cialdini
  47. 78. Innovation
  48. 79. Product development is hard. Why not let your customers help you with it? -Charlene Li
  49. 80. Lead
  50. 81. Everyday it gets easier to tighten the relationship you have with the people who choose to follow you. – Seth Godin
  51. 82. Closing Arguments  
  52. 83. Ok, so how do I get started?
  53. 84. People Technology Objectives Strategy Groundswell
  54. 85. Which tool works best?
  55. 86. Cultivate
  56. 87. The Verdict  
  57. 88. Connect with me David E. Bowman david e bowman.com

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