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About Print Media
Advertisment
White Star Media carries a wealth of experience in print media marketing via
our expertise in planning and buying for our customer acquisition marketers
that has become the cornerstone of our success. Our ability to research and
project return on investment spend for our clients has been at the core of
our success. Our planning and buying team accurately measures the most
profitable media channels available for each advertising offer we represent.
www.whitestarmediainc.com1.914.693.8700
Consumer MagazinesConsumer MagazinesConsumer MagazinesConsumer Magazines
White Star Media, Inc. is a NY Marketing Agency that works with over 100 +
different consumer Magazine Brands across several categories including:
Women’s Service, Lifestyle, General Editorial, Business, Tabloids,
Newsweeklies and Enthusiast Titles. Our extensive magazine network, along
with our long standing publisher relationships, guarantees our clients the
highest opportunity to achieve success for their offer and their brand units.
Print media marketing is one of our core strengths and an integral part of
our success.
www.whitestarmediainc.com1.914.693.8700
Daily ROP NewspapersDaily ROP NewspapersDaily ROP NewspapersDaily ROP Newspapers
With access to over 500 + Daily
Newspapers, we provide the highest
national, regional and metro market
penetration for our client’s campaigns.
Based on our designed Remnant Standby
program, White Star delivers the discount
levels needed to create a consistently
profitable ROI for our Advertisers. Our
Print Media Buying expertise and our
ability to leverage our Newspaper
Advertising Buyers.
www.whitestarmediainc.com1.914.693.8700
Package Insert ProgramsPackage Insert ProgramsPackage Insert ProgramsPackage Insert Programs
These inserts travel along with customer merchandise shipments from over
200 Direct Marketing Companies. The packages provide a highly targeted
implied endorsement, along with benefit of a timely message to a mail-
order purchaser. Direct Response Advertising driven marketers can
purchase segmentation by a demo select zip code and customer profile
basis. Print Media Marketing driven clients have benefited from this channel
by utilizing a variety of channels within this universe.
www.whitestarmediainc.com1.914.693.8700
Single Sheet InsertsSingle Sheet InsertsSingle Sheet InsertsSingle Sheet Inserts
Single sheet inserts are one or two sided full page, pre-printed Bind-In
Cards, which are printed on heavy card stock and inserted into Magazines
or Newspapers. SSI units are very responsive and can deliver considerably
higher conversions than on page advertising units. Several White Star
clients have developed full scale successful media plans using the SSI unit
exclusively. SSI units are an effective direct response advertising tool.
www.whitestarmediainc.com1.914.693.8700
Sunday SupplementsSunday SupplementsSunday SupplementsSunday Supplements
With access to over 500 Daily Newspapers, White Star Media, Inc. Is able to
provide the highest national, regional and metro market penetration for our
client’s campaigns. Based on our designed Remnant Standby program,
White Star delivers the discount levels needed to create a consistently
profitable ROI for our Advertisers. Newspaper advertising buyers and
Magazine advertising buyers alike are attracted to this direct response
advertising driven channel.
www.whitestarmediainc.com1.914.693.8700
Target Co-op MailingsTarget Co-op MailingsTarget Co-op MailingsTarget Co-op Mailings
Co-op programs are a highly cost effective mass media vehicle that allows
for segmented geographical targeting. Direct Response Advertising offers
are mailed inside a 4-Color Envelope or Insert Wrap delivered weekly or
monthly via first class mail. White Star Media, Inc. has yielded consistently
strong results from using Valpak, Money Mailer and other related Co-op
marketing programs. Our long standing media vendor relationships have
allowed us to work on behalf of Marketing agencies and clients alike to
provide preferential pricing for our clients. Our expertise in this sphere has
proved extremely beneficial to our ROI driven customers.
www.whitestarmediainc.com1.914.693.8700
Print Media Planning and BuyingPrint Media Planning and BuyingPrint Media Planning and BuyingPrint Media Planning and Buying
White Star Media has been immersed in direct response advertising and
print media buying placements for our direct-to consumer clients for over
12 years. As a marketing agency in NY, our relationships with many of the
world’s largest media companies is geographically close, but more
importantly, we have deep relationships respectively with many of these
media channels directly.
www.whitestarmediainc.com1.914.693.8700
White Star Media Corporate Office
1 Bridge Street
Suite 130
Irvington, NY 10533
Main Phone 914.693.8700
Main Fax 914.693.8740
http://www.whitestarmediainc.com
White Star Media Corporate Office
1 Bridge Street
Suite 130
Irvington, NY 10533
Main Phone 914.693.8700
Main Fax 914.693.8740
http://www.whitestarmediainc.com

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About Print Media Advertisement - White Star Media

  • 2. White Star Media carries a wealth of experience in print media marketing via our expertise in planning and buying for our customer acquisition marketers that has become the cornerstone of our success. Our ability to research and project return on investment spend for our clients has been at the core of our success. Our planning and buying team accurately measures the most profitable media channels available for each advertising offer we represent. www.whitestarmediainc.com1.914.693.8700
  • 3. Consumer MagazinesConsumer MagazinesConsumer MagazinesConsumer Magazines White Star Media, Inc. is a NY Marketing Agency that works with over 100 + different consumer Magazine Brands across several categories including: Women’s Service, Lifestyle, General Editorial, Business, Tabloids, Newsweeklies and Enthusiast Titles. Our extensive magazine network, along with our long standing publisher relationships, guarantees our clients the highest opportunity to achieve success for their offer and their brand units. Print media marketing is one of our core strengths and an integral part of our success. www.whitestarmediainc.com1.914.693.8700
  • 4. Daily ROP NewspapersDaily ROP NewspapersDaily ROP NewspapersDaily ROP Newspapers With access to over 500 + Daily Newspapers, we provide the highest national, regional and metro market penetration for our client’s campaigns. Based on our designed Remnant Standby program, White Star delivers the discount levels needed to create a consistently profitable ROI for our Advertisers. Our Print Media Buying expertise and our ability to leverage our Newspaper Advertising Buyers. www.whitestarmediainc.com1.914.693.8700
  • 5. Package Insert ProgramsPackage Insert ProgramsPackage Insert ProgramsPackage Insert Programs These inserts travel along with customer merchandise shipments from over 200 Direct Marketing Companies. The packages provide a highly targeted implied endorsement, along with benefit of a timely message to a mail- order purchaser. Direct Response Advertising driven marketers can purchase segmentation by a demo select zip code and customer profile basis. Print Media Marketing driven clients have benefited from this channel by utilizing a variety of channels within this universe. www.whitestarmediainc.com1.914.693.8700
  • 6. Single Sheet InsertsSingle Sheet InsertsSingle Sheet InsertsSingle Sheet Inserts Single sheet inserts are one or two sided full page, pre-printed Bind-In Cards, which are printed on heavy card stock and inserted into Magazines or Newspapers. SSI units are very responsive and can deliver considerably higher conversions than on page advertising units. Several White Star clients have developed full scale successful media plans using the SSI unit exclusively. SSI units are an effective direct response advertising tool. www.whitestarmediainc.com1.914.693.8700
  • 7. Sunday SupplementsSunday SupplementsSunday SupplementsSunday Supplements With access to over 500 Daily Newspapers, White Star Media, Inc. Is able to provide the highest national, regional and metro market penetration for our client’s campaigns. Based on our designed Remnant Standby program, White Star delivers the discount levels needed to create a consistently profitable ROI for our Advertisers. Newspaper advertising buyers and Magazine advertising buyers alike are attracted to this direct response advertising driven channel. www.whitestarmediainc.com1.914.693.8700
  • 8. Target Co-op MailingsTarget Co-op MailingsTarget Co-op MailingsTarget Co-op Mailings Co-op programs are a highly cost effective mass media vehicle that allows for segmented geographical targeting. Direct Response Advertising offers are mailed inside a 4-Color Envelope or Insert Wrap delivered weekly or monthly via first class mail. White Star Media, Inc. has yielded consistently strong results from using Valpak, Money Mailer and other related Co-op marketing programs. Our long standing media vendor relationships have allowed us to work on behalf of Marketing agencies and clients alike to provide preferential pricing for our clients. Our expertise in this sphere has proved extremely beneficial to our ROI driven customers. www.whitestarmediainc.com1.914.693.8700
  • 9. Print Media Planning and BuyingPrint Media Planning and BuyingPrint Media Planning and BuyingPrint Media Planning and Buying White Star Media has been immersed in direct response advertising and print media buying placements for our direct-to consumer clients for over 12 years. As a marketing agency in NY, our relationships with many of the world’s largest media companies is geographically close, but more importantly, we have deep relationships respectively with many of these media channels directly. www.whitestarmediainc.com1.914.693.8700
  • 10. White Star Media Corporate Office 1 Bridge Street Suite 130 Irvington, NY 10533 Main Phone 914.693.8700 Main Fax 914.693.8740 http://www.whitestarmediainc.com White Star Media Corporate Office 1 Bridge Street Suite 130 Irvington, NY 10533 Main Phone 914.693.8700 Main Fax 914.693.8740 http://www.whitestarmediainc.com