9. Top Manufacturers – (Average April/May 12:February/March 13)
Volume Share
Volume Share
Value Share
Value Share
100%
100%
17% 19% 21%
25% 25% 16% 12% 11% 13%
60%
Company 3
34% 34%
40%
41% 40% 38% 38%
21%
20%
Company 1
2%
11%
17%
19%
Company 2
20%
7%
5%
8%
7%
12%
35%
35%
39%
7%
10%
9%
11%
12%
7%
7%
20%
23%
33%
32%
35%
F/
/M 13
Company 4
8%
5%
D
D/J 13
80%
O
O/N 12
11% 10%
8%
7%
A
A/S 12
40%
13% 16%
8%
Company 5
C
5
J/J 12
60%
4%
9%
2%
4%
9%
9%
A/
/M 12
80%
5%
9%
12%
8%
23%
0%
F/
/M 13
D
D/J 13
O/N 12
A
A/S 12
J/J 12
A/
/M 12
0%
9
10. Top Players – Region Importance
Feb_Mar 2013
Feb_Mar 2012
12%
Company 5
6%
1%
0.1%7%
1%
4%
16%
5%
Company 4 1% 8%2%2% 18%
2%
53%
Company 5
45%
15%
9%
11%
5%
9% 6%4%
13% 2%
9%
46%
1%
0.3%
4%4% 9% 12%
Company 4 6%
48%
8%
Not available in market
Company 3
Company 2 4% 10%2% 3% 16% 7%
3%
Company 3
5% 7% 9% 11% 5%
3%
7%
45%
6%
15%
Company 2 3%
39%
8%3% 13% 6% 8% 6%
47%
5%
Company 1
Company 1
6%
10%
6%3% 10% 7%
3%
8%
Total Infant
5% 8% 5% 8% 11% 7%
3%
9%
Formula
0%
Region 1
Region 1
50%
Region 2
Region 2
Region 3
Region 3
47%
Company 1
C
1
44%
Total Infant
8%
Formula
100%
Region 4
Region 4
0%
Region 5
Region 5
6% 8% 7% 10% 7%
1%
%
8%
Region 6
Region 6
49%
3%
6% 8% 7% 10% 5%
48%
6%
20%
Region 7
Region 7
40%
60%
Region 8
Region 8
80%
100%
Region 9
Region 9
10
11. Top Players – Region 9
Feb_Mar 2013
Feb_Mar
Feb Mar 2012
26%
Company 5
23%
Company 1
C
1
40%
53%
33%
Company 5
Company 4
24%
Not available in market
Company 3
Company 2
22%
Company 4
Company 4
23%
Total Infant
Formula
25%
0%
46%
39%
48%
50%
Region 9 North
20%
18%
59%
50%
21%
32%
27%
57%
16%
Company 2
24%
63%
13%
C
1
Company 1
26%
55%
19%
Total Infant
Formula
25%
56%
20%
Company 3
32%
38%
28%
100%
Region 9 Centeral
0%
50%
100%
Region 9 South
11
15. Turnover Distribution Company 1 ‐ Region Importance (February/March 13)
Region
Region 6 Region 4 Region 5 Region 7 Region 8 Region 9 Region 2 Region 1 Region 3
Total Country
Total Manufacture
7%
1%
8%
10%
7%
49%
5%
8%
6%
100%
Brand A
7%
1%
8%
10%
7%
48%
5%
8%
6%
100%
Brand F
2%
4%
9%
10%
2%
53%
3%
13%
4%
100%
Region 1
Region 2
49%
Region 3
8%
Region 4
5%
6%
7%
8%
10% 7%
1%
Region 5
Region 6
Region 7
Region 8
Region 9
15