VERCIDA.com is the new place for employers that want to connect with a diverse range of job seekers. This slide deck will explain some of what we do, it will ultimately leave you with more questions which we'll be happy to answer.

1. Your organisation,
your values,
your jobs
One employer brand platform
Formerly

2. A short
video about
vercida
Click here to watch

3. SOUND
FAMILIAR?
Our industry
sector is traditionally
non diverse
Our external
brand does not
reflect applicants
applying
We’re not sure
how our brand
is perceived
We’re
not sure how to
go about addressing
diversity
We don’t
have a clear message on
diversity as part of our
resourcing strategy
The talent
pool is
shrinking
We’ve tried
lots of initiatives that
have not made
a difference
Our workforceis diverse insome areas butnot others
It’s difficultto stand out -competitors doingbetter than us
We don’t get
diverse applicants
applying to our jobs
We have
a great culture
but no way of
expressing this

4. Jobs
We map organisations bringing together all
of your internal initiatives relating to your values,
culture and diversity that represent your Employer
Value Proposition. This information is showcased
through Vercida in the heart of your job adverts
giving your target demographic real reason
to view you as an employer of choice.
BRIDGING
THE GAP
News
Networks
Awards
Events
Case
Studies
InternalChampions

5. We reach millions and connect them
with your employer brand content.
We support employee network events.
Over 300 writers, bloggers and contributors.
We partner with charities, universities,
business networks and professional bodies.
We support employee network events.
We use digital and social channels
to communicate to job seekers.
GROWING YOUR
AUDIENCE REACH

6. We monitor brands constantly growing your
employer proposition working to increase
your footprint as an employer of choice
and represent your brand as it evolves.
Connecting with your coms team, staff
networks, marketing team and all other internal
stakeholders, to help communicate who you
are inspiring to be and helping you to engage
with the types of people you want to reach.
Managed Service
Click here to view articles

7. Vercida configures itself to user behaviour
serving content that is relevant to the audience
you wish to reach.
We do this using management reports that are
generated giving you an accurate representation
of how users interact with your brand and how you
compare with your competitors, this information can
be used to improve how you are perceived by the
audience which you wish to connect to.
What gets
measured gets done
Click here to view the site

8. We offer 4 levels of annual membership with a range of attractive benefits, these are
Step, Ally, Partner and Leader. All our members have unlimited job and content postings
an employer profile page, account management and best practice advice. We know
that one size doesn’t fit all, so there is a membership package that suits your needs.
A MEMBERSHIP MODEL
LEVEL Unlimited
content
Managed
Content
Unlimited
jobs
Profile
page
Accessible
careers
Functionality
Account
Management
Employer
Branding
Email
Campaign
Brand
Survey
paid
traffic
Step (<500 Staff)
Ally
Partner Premium Premium Premium Premium 1 p.a. 1 p.a.
Leader Premium Premium Premium Premium Premium 2 p.a. 2 p.a. Premium

9. We are digital experts: SEO, key word targeting,
social media, campaign work and more.
We have in-house journalistic skills -
do you want us to write for you?
Advice, consultation and partnership services.
Round Tables, meet our members.
Showcase at the annual Diversity Career Show.
Entry to workshops, seminars and conferences.
Inclusive leadership and unconscious
bias training.
Job boost to help increase traffic
for harder to fill vacancies.
Email campaigns to target
specific demographics.
OUR SKILLS & EXTRAS

10. We work with over 100 employers
in public, private and third sector
with a client retention rate of
over 85% across 600 different
job sectors.
Our
Members
Click here to see our members

11. Next Steps
1. Welcome call
We’ll be in touch to arrange your Discovery Workshop,
so we can understand your issues, challenges and priorities.
2. Report and Profile page
Your Vercida profile tells people what it is like to work for you encapsulating
your employer value proposition which we continue growing.
3. Identify gaps and responsibilities
We want to know all about you, so we can build your employer profile.
Maximising the opportunity to talk about what makes you a great employer.
4. Load jobs to staging - Discovery workshop
Once we’ve had a Discovery Workshop and have
agreed the content and images you want to publish,
we’ll add your vacancies and on approval go live.
2 weeks
to build your
profile page
3 - 4 weeksto go live

12. The business case
for diversity
The survey of more than 2,000 people in the UK found
44% thought meaningful work that helped others was
more important than a high salary and 36% would work
harder if their company benefited society.
You’ve heard that companies with women executives
at the helm tend to perform better than those led by men-
and a new study furthers that claim, finding that women
CEOs in the Fortune 1000 drive three times the returns
as S&P 500 enterprises run predominantly by men.
Eighty percent cite disagreement with the ethics
of fellow employees, a supervisor or management as the
most important ethical reason for leaving a job. Twenty-one
percent cite pressure to engage in illegal activity.
Find out more
Find out more
Find out more

13. The business case
for diversity
The study, which is conducted roughly every two years,
surveyed 300,000 people in 34 countries and asked them how
they felt about 1,000 brands spanning 12 industries. According to
the findings, a meaningful brand has a 46% higher “share of wallet”
– defined as how much a person spends on a particular product –
than a low-scoring brand. In addition, the top 25 most meaningful
brands outperformed the stock market by 133%.
Find out more
Companies in the top quartile for racial and
ethnic diversity are 35 percent more likely to have financial
returns above their respective national industry medians.
Over the past six years it turns out that the
“LGBT basket” has outperformed the MSCI All Country
World Index by 3 per cent a year. Against a custom basket of
companies in North America, Europe and Australia the LGBT
basket outperformed by 140 basis points annually.
Find out more
Find out more

14. Vercida
Korus House
6-8 Colne Road
Twickenham
TW1 4JR
vercida.com
Tel: 0203 740 5973
Email: membersupport@vercida.com
Get in touch
Formerly