4. Product name :
FRAISE
Idea generation :
Many toothpaste have mainly only one ability like they van only whiten theet,
strengthen, or relives cavity. So, we decide to make toothpaste with all these abilities
.We add following ingredients :
1. Calcium Corbonate
2. Flouride
3. Sodium Flouride
4. Potassium Nitrate
Other companies strategy :
Moreover Some toothpaste brand added Sodium lauryl sulphate and activated
charcoal which increases cavity and sensitivity for their marketing strategy but we avoid
these ingredients.
Because ,
“Human health is our priority “
5. Concept Generation :
We have made this product keeping in mind the needs of our clients. In this
product we have used chemicals that do not harm the teeth of the common
man. This toothpaste is very useful compared to other toothpaste because this
same toothpaste has many benefits. This toothopaste uses chemicals that do
not harm the teeth .
7. Product Launched :
We have priced this product at Rs 40 . The adults segment
dominated in the global toothpaste market analysis however, recent
years have seen increased number of products launches for kids
segment. Kids segment will likely to remain most lucrative
toothpaste market growth segment in the upcoming years as
well.That’s why we used the children’s segment to launch this
product.But anyway, our target is people of all ages, but especially
children. And we have advertised our product through our YouTube
channels. And with the help of banners.
