1. Project Executive Summary: Marketing of SBI’s CINB tocorporate clients
Industry: A bank is a financial intermediary that accepts deposits and channels those deposits into lending activities,
eitherdirectlybyloaningorindirectlythroughcapital markets.A banklinkstogethercustomersthathave capital deficits
and customers with capital surpluses.
Organization: State Bank of Indiais the largest commercial bank in India in terms of assets, deposits, profits, branches
and employees.Atthe end of 2013-14, the Bank had total assets of Rs.17922.346 billion, total deposits of Rs.13944.085
billionandrecordedanetprofitof Rs.183.23 billion.The bankhasa vast domesticnetwork of 17,000 branches and staff
strength of 2,95,696.
Project Objective: The main objective of the project was to have clear concept on the theoretical framework of
corporate internetbankingof State Bankof India,to marketCINBand performdetail analysisto find out the customer’s
perceptiononcorporate internetbankingof State Bankof India. I alsogainedinsightonKYCby activelyhelpingthe bank
during KYC audit.
Approach: Understoodindetail aboutCINBand itsproductby goingthroughthe materialsandcircularsprovided by the
bankand from internet. Clientswere dividedbasedonhaving CINB and not having CINB. This list was used to approach
them based on the location convenience.
Postthis, clientswere questionedthroughastructuredquestionnaire to gauge their inclination towards CINB products
and identify their reason of satisfaction and dissatisfaction. 66.7% respondents have CINB of State Bank of India and
66.7% mentioned that they are satisfied with this product. They also cited that the reason for dissatisfaction being
complexityduringauthorization, numerouslinkfailuresduringtransactions,slow speed due of functioning and lengthy
registration processes.
Recommendations: I recommended that:
 Bank should paymore attentiontotheircorporate internetbankingproductssothatcustomermayget more
advantage andmore customersare attractedtowardsthe InternetBanking.
 State Bank of Indiashouldattempttoreduce the numberof procedure forregistrationpurpose.
 Bank shouldtryto improve the speedof CINBsothat customersmaynot face linkfailure problems.
 Bank shouldalsoinclude differentfacilitiesintheirCINBproductslike paymentsof differenttypesof bill.
 Bank shouldalsoregularlyupdate theirCINBsothatit wouldcope withthe latesttechnologiesandfastchanging
world.
Key Learnings:I findthat corporate customersundergohighvalue monetarytransactionsandview delicate information
through CINB products so these products are very crucial to the corporate customers and KYC policies are very
important since it helps preventing identity theft, financial fraud, money laundering and terrorist financing and had
deeperknowledgeaboutthe importance of customerrelationship desk at bank by assisting the current account holder
customers in receiving and understanding their statement linked to their current account.
Source of Information: Primary data is collected through personal interview of the corporate clients using structured
questionnaire and secondary data is collected from State Bank of India circulars, CINB manuals, quick guide for
customers,SBIwebportal and internet.The samplingisdone withthe helpof quotasamplingtechnique of 24 corporate
customersof Bhubaneswarandthe methodologyadoptedinthisprojectwassurveythroughconclusive researchdesign
which was descriptive, using single cross-sectional research design.