1. Social Media in Marketing- Assignment 3 Channels, platforms and tools Mona Petersen 1101808

2. Table of Contents Definition Platforms, Channels and Tools Description Scribd History Scribd Special Elements and Use of Scribd When using Scribd Average User How to use the topic in Social Media Marketing References

3. Definition Platforms, Channels, Tools A platform, channel or tool is a way through which someone , like a company, can communicate to the customer or reach the customer The different channels are used to update the cutomer and communicate upcoming events, products or more, also to receive feedback E.g. Facebook, Twitter, Scribd etc.

4. Description Scribd „Youtube for documents“ „the social network for reading“ Webpage to share documents in all forms: books, magazines, presentation, self written reports and more Social reading and publishing webpage Easy access to and publishing from academic papers

5. User can choose for the documents to be published to private or the whole community Selling of Ebooks and contains professional publishers Makes documents easy to find all over the internet (webpages and blogs)

6. History Scribd Founded in 2007 in California Idea: Trip Adler Scribd.com Languages: English, Spanish and Portuguese Planning on creating an App for iPhones and Smartphones

8. Documents can be opened with different operating systems

9. Documents get available for everyoneAccessible for everyone

10. When using Scribd? Scribd can be used when searching for best selling books, magzines, presentations, etc. When searching for confiding recources When publishing/sharing documents (even self written)

11. Average User Everybody has access to the social media tool Target group ranges from academics and students to workers and all other people Users get access to Scribd also unconcious, while searching for special documents and finding them published on Scribd People who want to share their self written documents

12. How to use the topic in Social Media Marketing Scribd is a channel/tool/platform of social media, where people can share and find documents Mareting tool for authors and magzines to publish their books and documents and share opinions Makes the access to documents easy for everyday life and therefore Scribd is a popular social media channel

13. References http://www.scribd.com/ http://mashable.com/2009/08/09/scribd-social/ http://www.squidoo.com/get-traffic-with-scribd