Scribd, mona petersen


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Social Media in Marketing Assignment 3

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Scribd, mona petersen

  1. 1. Social Media in Marketing- Assignment 3<br />Channels, platforms and tools<br />Mona Petersen 1101808<br />
  2. 2. Table of Contents<br />Definition Platforms, Channels and Tools<br />Description Scribd<br />History Scribd<br />Special Elements and Use of Scribd<br />When using Scribd<br />Average User<br />How to use the topic in Social Media Marketing<br />References<br />
  3. 3. Definition Platforms, Channels, Tools<br />A platform, channel or tool is a way through which someone , like a company, can communicate to the customer or reach the customer <br />The different channels are used to update the cutomer and communicate upcoming events, products or more, also to receive feedback<br />E.g. Facebook, Twitter, Scribd etc.<br />
  4. 4. Description Scribd<br />„Youtube for documents“<br />„the social network for reading“<br />Webpage to share documents in all forms: books, magazines, presentation, self written reports and more<br />Social reading and publishing webpage<br />Easy access to and publishing from academic papers<br />
  5. 5. User can choose for the documents to be published to private or the whole community<br />Selling of Ebooks and contains professional publishers<br />Makes documents easy to find all over the internet (webpages and blogs)<br />
  6. 6. History Scribd<br />Founded in 2007 in California<br />Idea: Trip Adler<br /><br />Languages: English, Spanish and Portuguese<br />Planning on creating an App for iPhones and Smartphones<br />
  7. 7. Special Elements and Use of Scribd<br />Special format for the documents: iPaper<br /><ul><li>Format built for the web that allows the user place documents onto a webpage
  8. 8. Documents can be opened with different operating systems
  9. 9. Documents get available for everyone</li></ul>Accessible for everyone<br />
  10. 10. When using Scribd?<br />Scribd can be used when searching for best selling books, magzines, presentations, etc.<br />When searching for confiding recources<br />When publishing/sharing documents (even self written)<br />
  11. 11. Average User<br />Everybody has access to the social media tool<br />Target group ranges from academics and students to workers and all other people<br />Users get access to Scribd also unconcious, while searching for special documents and finding them published on Scribd<br />People who want to share their self written documents<br />
  12. 12. How to use the topic in Social Media Marketing<br />Scribd is a channel/tool/platform of social media, where people can share and find documents<br />Mareting tool for authors and magzines to publish their books and documents and share opinions<br />Makes the access to documents easy for everyday life and therefore Scribd is a popular social media channel<br />
  13. 13. References<br /><br /><br /><br />