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Mona Idriss
109-12 Bideford Avenue • Toronto ON M5M 4C1 • 416-915-8678 • monaidriss@rogers.com




                              Portfolio 2011
Poster for the Touchstone Youth
Centre Fundraising Gala. This was
a pro bono design created for the
Marketing Manager of Enbridge Gas.
The objective was to create a visual
that represented the annual event,
as well as the Youth Centre’s mission
to help homeless youths.
The Creative Director at Xerox asked
everyone in the Graphics Department
to submit logo concepts for Enbridge’s
160th Anniversary. The lamplighter was
an element we had to incorporate
into the logo.

The executives at Enbridge chose
my logo and it was used on various
projects throughout the entire year.
It was etched onto a plaque and
mounted to a lantern at the front of
the building.
More?
        Are You Spending Too Much                                  How Can I Save Energy – and Money?
                                                                   As your home’s energy efficiency goes up, your costs can go down.




           on Your Enbridge Bill?
                                                                   Enbridge Gas Distribution wants to help customers do just that.
                                                                   How? Through our Home Weatherization Program.

                                                                                                                                                          How Do I Apply?        Why Should I Take Part?




        If you’re in financial need, our free program can:                                                                                                   Or

                                                                   How Do I Qualify?
         1) Lower your bills.
         2) Cut your natural gas use.
         3) Make your home more comfortable.

                                                                                                                         ENBRIDGE GAS DISTRIBUTION HOME WEATHERIZATION PROGRAM




        ENBRIDGE GAS DISTRIBUTION HOME WEATHERIZATION PROGRAM


                                                                I redesigned the Enbridge Gas Distribution Home
                                                                Weatherization Brochure for the Enbridge Marketing
                                                                Department to promote the program. The client asked
                                                                me to find appropriate images and design the brochure
                                                                within Enbridge’s brand standards.
Our client for Public and Government
Affairs at Enbridge came to me and
asked me to come up with something
visual to create awareness about the
Enbridge EMT blog.

I suggested that we turn the blog
page into a talk bubble. We put the
information up on internal monitors
and I recommended a three-sided
tent card for the cafeteria tables
so everyone in the building would
receive the new information.

The launch of the blog was a success!
Poster for the Annual Celebrate Niagara
Event. The posters were displayed at the
venue. Menus were also designed to
match the posters.




                     Menu



                    Salad of Sliced Tomato,
             Gazpacho Vinaigrette, Rainbow Radishes
                 and Salted Cucumber Noodles


          Lake Huron Trout Fillet, Local Carrot Risotto,
                 Tarragon and Olive Oil Aioli


      Quebec Duck Breast and Warm Salad of New Potatoes,
      Wellington Court Bacon, East West Line Green Beans
                 and Reduced Red Wine Sauce


    Petite Lemon Mousse with Fresh Raspberry and Crisp Phyllo
         Double Chocolate Tart with Cherry Crème Fraîche
                   Goats Cheese Panna Cotta
Commercial Incentive Summary   I designed this brochure for the Marketing Department.
                                                        The deadline and budget restriction was tight. I chose
                                                        all the imagery, created the composition and delivered
                                                        the final layout on time. The client was very impressed.




                                                         How Enbridge Can Help


                                                         Energy Efficiency - For Existing Buildings                      Energy Efficiency - For New Construction

                                                         Retrofit Incentives                          Audit Incentives
                                                                                                                                                                 Design Assistance Program (DAP)
                                                                     3   *                                       3



                                                                     3




                                                                                                                                                                 New Building Construction Program (NBCP)
                                                         Monitoring & Targeting

                                                                                                                                                                                                   3



                                                                                  3




                                                         Water Conservation
                                                                                                      School Boards



                                                                                                                         To get started on an energy efficiency
                                                                                                                         project for your building or for more
                                                                                                                         information, contact Enbridge Gas
                                                                                                                         Distribution at: 1-866-844-9994
                                                         Condensing Boilers
proved measures must                                             3
mary only and certain                                                                                                    Fax: 416-495-8350
on Inc. representative                                                                                                   energyservices@enbridge.com
ojected savings of any
                                                                                                                         www.enbridge.com/business


                                                                                                                                                                                         2008-09-00164 Commercial Incentive Summary 2008
Corporate Christmas Card for the
Touchstone Youth Centre.
Breakfast                           THIS MORNING
              at The Fairmont Royal York is offered at:
                                                                                  Poster for York’s Kitchen at the
                                                                                  Fairmont Royal York Hotel. This poster
                                                                                  appeared in various locations in the
                                                                                  hotel to promote the restaurant.

York’s Kitchen                Avenues Shopping Level below the Lobby
Breakfast                                 Enjoy a traditional buffet breakfast.



York’s Deli & Bakery          Avenues Shopping Level below the Lobby
Breakfast on the Run            Grab a gourmet breakfast sandwich, fresh fruit,
                                 mega muffin or piping hot Second Cup coffee.
The Food and Beverage Manager
at The Royal York Hotel asked me
to design a poster to promote
Benihana’s complimentary birthday
dinner. The layout had to comply
with Fairmont brand standards.
This poster was backlit and was
displayed in the Pathway leading
to the hotel lobby.

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M idriss portfolio

  • 1. Mona Idriss 109-12 Bideford Avenue • Toronto ON M5M 4C1 • 416-915-8678 • monaidriss@rogers.com Portfolio 2011
  • 2. Poster for the Touchstone Youth Centre Fundraising Gala. This was a pro bono design created for the Marketing Manager of Enbridge Gas. The objective was to create a visual that represented the annual event, as well as the Youth Centre’s mission to help homeless youths.
  • 3. The Creative Director at Xerox asked everyone in the Graphics Department to submit logo concepts for Enbridge’s 160th Anniversary. The lamplighter was an element we had to incorporate into the logo. The executives at Enbridge chose my logo and it was used on various projects throughout the entire year. It was etched onto a plaque and mounted to a lantern at the front of the building.
  • 4. More? Are You Spending Too Much How Can I Save Energy – and Money? As your home’s energy efficiency goes up, your costs can go down. on Your Enbridge Bill? Enbridge Gas Distribution wants to help customers do just that. How? Through our Home Weatherization Program. How Do I Apply? Why Should I Take Part? If you’re in financial need, our free program can: Or How Do I Qualify? 1) Lower your bills. 2) Cut your natural gas use. 3) Make your home more comfortable. ENBRIDGE GAS DISTRIBUTION HOME WEATHERIZATION PROGRAM ENBRIDGE GAS DISTRIBUTION HOME WEATHERIZATION PROGRAM I redesigned the Enbridge Gas Distribution Home Weatherization Brochure for the Enbridge Marketing Department to promote the program. The client asked me to find appropriate images and design the brochure within Enbridge’s brand standards.
  • 5. Our client for Public and Government Affairs at Enbridge came to me and asked me to come up with something visual to create awareness about the Enbridge EMT blog. I suggested that we turn the blog page into a talk bubble. We put the information up on internal monitors and I recommended a three-sided tent card for the cafeteria tables so everyone in the building would receive the new information. The launch of the blog was a success!
  • 6. Poster for the Annual Celebrate Niagara Event. The posters were displayed at the venue. Menus were also designed to match the posters. Menu Salad of Sliced Tomato, Gazpacho Vinaigrette, Rainbow Radishes and Salted Cucumber Noodles Lake Huron Trout Fillet, Local Carrot Risotto, Tarragon and Olive Oil Aioli Quebec Duck Breast and Warm Salad of New Potatoes, Wellington Court Bacon, East West Line Green Beans and Reduced Red Wine Sauce Petite Lemon Mousse with Fresh Raspberry and Crisp Phyllo Double Chocolate Tart with Cherry Crème Fraîche Goats Cheese Panna Cotta
  • 7. Commercial Incentive Summary I designed this brochure for the Marketing Department. The deadline and budget restriction was tight. I chose all the imagery, created the composition and delivered the final layout on time. The client was very impressed. How Enbridge Can Help Energy Efficiency - For Existing Buildings Energy Efficiency - For New Construction Retrofit Incentives Audit Incentives Design Assistance Program (DAP) 3 * 3 3 New Building Construction Program (NBCP) Monitoring & Targeting 3 3 Water Conservation School Boards To get started on an energy efficiency project for your building or for more information, contact Enbridge Gas Distribution at: 1-866-844-9994 Condensing Boilers proved measures must 3 mary only and certain Fax: 416-495-8350 on Inc. representative energyservices@enbridge.com ojected savings of any www.enbridge.com/business 2008-09-00164 Commercial Incentive Summary 2008
  • 8. Corporate Christmas Card for the Touchstone Youth Centre.
  • 9. Breakfast THIS MORNING at The Fairmont Royal York is offered at: Poster for York’s Kitchen at the Fairmont Royal York Hotel. This poster appeared in various locations in the hotel to promote the restaurant. York’s Kitchen Avenues Shopping Level below the Lobby Breakfast Enjoy a traditional buffet breakfast. York’s Deli & Bakery Avenues Shopping Level below the Lobby Breakfast on the Run Grab a gourmet breakfast sandwich, fresh fruit, mega muffin or piping hot Second Cup coffee.
  • 10. The Food and Beverage Manager at The Royal York Hotel asked me to design a poster to promote Benihana’s complimentary birthday dinner. The layout had to comply with Fairmont brand standards. This poster was backlit and was displayed in the Pathway leading to the hotel lobby.