Mobile Monday (June 2014) - Doe Myanmar - Myanmar's Social Landscape

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Myanmar has a large population and significant natural resources, making it a frontier economy with double digit growth potential. Mobile phone and social network penetration is increasing rapidly in Myanmar, driving trends toward social, location-based, and mobile services ("SoLoMo"). These mobile and SoLoMo trends present major opportunities for businesses in Myanmar to engage customers through mobile platforms like Viber by 2015.

Technology Travel Business

Social & Mobile Landscape in Myanmar
Arthur Aung Kyaw Hein
Founder & CEO
DoeMyanmar.com

Frontier Economy
Significant natural resources
2nd Largest Country in Southeast Asia
Large population
Last sizeable economy
Geo-strategic location
Virgin marketGold rush is on
Double digit growth
Myanmar in headline news

Mobile Phone Penetration
Sources: onDevice ReSearch

Social Network Penetration
Sources: onDevice ReSearch
Are we mobile only nation?
Anything else could take over
Facebook in Myanmar?
Why people use Viber more?
Will every business go on
mobile by 2015 ?

Thank you.
Arthur Aung Kyaw Hein
Founder & CEO
aungkyawhein@doemyanmar.com

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