In this we have described Modi as a brand. And also a competitive analysis of the Brand modi.

3. About Narendra Damodardas Modi
Narendra Modi is the incumbent
Prime Minister of India. Currently,
the Member of Parliament (MP)
from Varanasi., he is the most
prominent leader of the Bharatiya
Janata Party (BJP). Considered a
master strategist for his party, he
has been the Chief Minister of
Gujarat for four consecutive terms.

4. VALUE PROPOSITION
•To govern our country better.

5. POSITIONING STATEMENT
•For the citizen of INDIA who want’s change and
better governance., Mr. N. Modi has a lot of
experience in the field of governance. For the
record you can see the development of Gujarat
as a model of his work how he has transformed
gujarat gave a global reach and recognition of
the state.

6. ACID TEST
• Consistent
• Enduring
• Committed

7. PERSONALITY
ATTTIUDE
• Fearless
• Visionary
• Charming
BEHAVIOUR
• Friendly
• Strategic
PHYSICAL
CHARACTERSTICS
• Modi jacket

8. PERSONALITY
• Innovative
• Humour
RELATIONSHIP
• Friendly
• Proximity
CULTURE
• Indian
• Dynamic
REFLECTION
• Hope
• Leader
• Motivator
SELF IMAGE
• Social
• Pushing boundaries
PHYSIOUE
• Modi Jacket
MODI PRISM

9. ATTITUDE
• Fearless
• Visionary
• Charming
• Aggressive
• Revolting
nature
BEHAVIOUR
• Friendly
• Strategic
• Over-reactive
• Insecure
PHYSICAL
CHARACTERSTICS
• Modi jacket
• Muffler

10. PREPARED BY:
Rishabh Rathi
Mohit Agrawal
Sourabh Dokania
Karamjot Singh
Vivek Agrawal
THANK-YOU