2. Once upon a time there was an Arabian rowing team
Ϫ ´ ϥΎ ΰϢ ϲϓϳ ά
ϧ ϣ ϳ ΪΪ ήή ά
ΰΰ
Ώέέ έέέ ϰϠ ϒ ϳ ΪΠϠϲ Α ϖϳ ήϓ Ύ ϨΎ
Ϯ ϋ Θ ήϋ
Θ ή Ύ ϫϥ
Ύ Ύ

3. Arabian team and Japan agreed to do an annual
rowing race. Each team should contain 8 men.
ϒ ϳ ΪΠ Θ γ Ύ ΑΎϰϠ ϥϮ ϧ ΎΎ
ϠϱϮϨ ϕ Β ΎΎ ϋ ϭ Α Ύ
Θ δΑ ΎΎ ϖ ϔ Η
ϋ ΎΎΏήόό Η
ό
ι ΎηηΔ ϧϤ Ϧϣϖϳ ήϓϞ ϥϮϜϳ ϥ ϰϠ
Ψ ΔΎ Λ ή ΘΘ ϋ

4. Both teams worked really hard to get in the best shape.
The day the race started both teams were in similar
condition. ....the Japanese won by 1 mile.
Ω ϤΤ ϮΤ ϨϋΪΪΟϞϜ ΩΪόΘ γγ ΪΪΎ ϫϦϔϞή Ϥ ϋ
ΪΤ Τ ΤΤΪΪϋ ϭ
Τ θΑΩ γ γ Ο Ο ϳ ήήή
Οή
ϦϜϭ ....Ϫ Α ϣϦΘήϬήΕΕ ϧΠΖ ϕΎ Ύ δ
Ϭ Ύ Θ ϳ ή ΰΰ Η ΎϠ Β
θΘ ϔ δδ
ΪΣΣ ΣϣϔέΎ ϲ Ύ δϓδ ϭί Ύ ΎϧΑ Ύ
ϭϞ ϕ ϕ Β Α δδ ϓϦΎΎΎ
Ύ ΎΎ

5. ‫النهاية‪FINISH‬‬

6. The mood in the Arabian team was really close to the freeze point.
The top management decided to win the race next year. So they
established a team of analysts to observe the situation and
recommend an appropriate solution.
ñ ϢΟΰϣήϜ ϭ ϮϠϔό ήήΜ όΐ π π
Ϭ Ο όΗΗ ό ϧϭ όόό ΜΏήόό
ã
ά ....Δ Ω ΎΔδδ ϲϓϕΎ Ύ Ϯϔ ϥ ΐ Π ϳϪ έήήϳ ήΒΒΒήή ϳϤ ϞόΟ Ϥ
ϣΎΎϨ δ
Ύ Β Α ϳί
δδ ί ϧ
Π ΄Α Β Ϊ ΪΪ Ύ ϣ
Ϣ ϭϕΎ δΔ Βήϣ Δ Ϥ Ϧ Ϡ ϦΤϣ ϖϳ ήϓβ β ΄Θ Ύ
ϳ ΪΪΗ Β ΒΒ ϭ ψΣΣ Σ ΣϤ Τ
δδ Ϡ
Τ γ ΑΑΎ
Δ γ ΎΎ ϮϠ Τ
Β Ϩ Ύ ΤΤ
ϤΎ

8. After several detailed analysis the team found out that
Japanese had 7 rowers and only one captain.
ι Ύηì 7 Ϣ ΪΪ ϥΎ Ϧ ϧΑ ΎϮ΄Αϔ θΘΘ Δ ϠϣΪϳ Ϊϋ ϞϋΎ ΪόΑ
Ψ Ϭϳ Ύ Ύϥ ΎΎ Α Θ Δμ ϔ Γ
ΎΎ ΎΎ ϋϭ Α
ΤΗ
ΪΣΣ ΘΎ ϳ ΪΠϠ
ϭϦ Α ϭϒ Θ
Ύ Θ

10. Of course the Arabian team had 7 captains but only one rower.
ϦΘΎ ϬϠ Ύηη 7 ϲ Α όϖϳ ήϔήϯ ΪΪ ϥΎϊ Β Ύ
Α ϢΎι Ψ
Ύ ήόό ή Ύ ττΑ ϭ
ϒ ϳ ΪΠΘΔ Ϡϋ ϰ ϮΘΪΣΣϫϭ Ψ Ύ Ύ
Θ ΔϤ ϋϳ ϭ Ϩ κ ηη Ύ
Θ Ύ

12. Facing such critical scenario the management showed an unexpected
wisdom: they hired the consulting company to restructure the
Arabian team.
ϞΜΔ ΟϮϤΟϊ ϊϊ Θ ήή ϭϤϜΎΣ ΣΔ Α ό Γ Ω Ω
ϣϬ ΟΟ Ϯϣ ή ήΎ ΣΣ ϬϬϨ
ΎΎ Δήόό έέ Ω ΕήήχχΎΎ
ΎΎΣ
ΝήΤΤ ϒΤϮϤΤά
Τ ϫΤ άΤ
ΔϜϫ Γ Ύ Δ μ Ψϧ ΕΕ θΘ γ ΔήθΑΔόΘ γ ΎΑ ΎϮϣϓ
ϠΔ Ω μ
ϣ ϋϋ Θ έΎ γ Δ Δ Ύγ Α ΑΎ
Α
ϲ Α όϖϳ ήϔή
ήόό ή

14. After several months the consultants came up with
the conclusion that there were too many captains
and too few rowers in the Arabian team. A solution
was proposed based on this analysis: the structure
of the Arabian team has to be changed!
ϞϠ ΨϦϤ ϣϰ · έΎ δ ϥδ ϭλ Ϥ Γ Ϟ Ϯ ηΪόΑϳϮϬϭ
ΨΨ Ϝ Ψ·· θΘ δ ΗΪ Ϊϋέ
ΪΠ ϓ Ϧ Π Ϟ Ϡ Η Ϧ Ϝ ήήΒΩ Ω
ϦÀ Ϥ
Π ϣ Ωϭ Ύ Β Ϧϣ ΪϋΩΟ Ϯϭ
Π Π Ϊϋϋ ΒΒ Β Ϯϫϭ
Ϟ ϫ ΤΘΘϰϠ ϋϋ Ύ ΤΤ ΪΪΗΗΗ Α ϖϳ ϔ ϲϓ
Ϡ ΘάΘά ϋ Ϩ Ϣ Ϟ ϳ
ϋ Ύ Τ Η
Α Ϣϭϲ ήόό ή ή
ό ή
ϲ Α όϖϳ ήϔήΔ Θ ΘΔ ΔΒ ήήή Ϩ Β ϲΒ ϐ ϳϪ
ήόό Ϡ ΔΤΘ ΔΒΒ ή Η ϐ
Θ Ϩ ϧϮϫϭ

15. As of today there will be only 4 captains in the team led by 2
managers, one top-manager and one rower. Besides that, they
suggested to improve the rower’s working environment and to give
him higher competencies.
ϥ4 ΪϳϣϫΩΩ ϳ ήϔήϲϓϦΗΒ 4 Ύ Ϩ Ύ γγγγ ϫϥϮϜ τττ Ϧϣ ϧϭ
ήή Ϣ Ϯ ϳ
ϖ ή ΎΒ Ύ γ γ Ύ Ϯτ
Ύ Ύ
Ύ
ϰϠ ϲ δδέήή ϳϣ ·Δ Ύ ο Ύ
ϋϋ δ Ϊ ϰ ϓΔο Α
Ϊ
½Ϯ Ϛ ϰϓ ϭϒϳ Ϡ ϭϨ ϫϥϮϜ ϳϭ
ϥϭ Ϥ Ϟ
ϑ Ϥ ϳ ϮϢ
ϳϥ
ϰϠ ϓ Σ ϮΣ ϣ ΪΪϳ
Ϫ
Ϯ
ϋϋΰ ΰ Σ

17. Next year the Japanese won by 2 miles.
Ϟ2 2 ϕέΎ ϲϧΑ Ύϖϳ ήϔήί Ύ Δ Θ Δ δδ ϓ Ϩ ϲϓ
ϣ2 ϔ ΎΎ
Α ΎΎ ή Ύ ΔΎΘ Δ δ
Δ Θ

18. ‫النهاية‪FINISH‬‬

19. The Arabian team immediatelly displaced the rower from the
team based on his unsatisfactory performance.
• έέέ Ϯ ΪΠΘϓϋϋ ϒΌ ϳ δ Ψ θ Θ Ύ ήόό Ϧ ήϮϤ Ύϲ ϖϳϔ
ΘΘ δ δκ θθθθΪΒγ Α ό
ΑΑ ήήΎ
ή
ϲ ο ήϤήήή ΓΓΩΐ Β
ή ήΓ Ω δΑ

20. But the bonus award was paid to the management for
the strong motivation the the team showed during the
preparation phase. • ήψψ έέΩ Ω
ψΓ ΩΔΔόόΠ Γ ϧΎ ϳϓ Η Ϣ
θΗ΄ ϜϣϢ Η ϭ
ΪΪΗ
ήή ΤΘ ΔΔ Ϡ ΧΧ Ϫϣϱ άά ϲάΎό ϫϮ δδδ
π Θ Σή ϣ Θ ΪΪ ά όόΎΎΘ
Θ ήή Ϥ

21. The consulting company prepared a new analysis,
which showed that the strategy was good, the
motivation was O.K. but the used tool has to be
improved.
Ϊϳ ΪΟϞ Ϡ ήήπ ΤΘ
ϣ
ΟΤΗ Α θΘ γγΔ ήηΖΖΎ
ΕΕέΎ γ Δ Ύ
Γ Ζ ϧΎ Δ ΠήΘ γγϥ΄Α Ϭχχ
ΪΪΟ ΎΔ ΠΗ γΗ ή
ϦϜϭ jϨ ϣ ϧ ϓ Ϯ
ΎήϳϮτΗ Πϳ Δ ΪΨδ ϤδΕΕΩ Ω Ω
ϫ ΐ ϣ Θ δ ΕΩϭ Ω ϦϜϭ
Performed by ROCE

22. Currently the Arabian team is designing a new
boat.
‫حاليا يقوم الفريق العربي بتصميم قارب جديد‬