HJUMEN INTERN

COM 661 | PRACTICAL
TRAINING
PRACTICAL TRAINING: HJUMEN
MARKETING SOLUTIONS
MOHAMAD AMIR FITRI BIN
LATIF 2012295446
GROUP: MC 244 S 6C
MARCH2014-JUNE2014ASSOC. DR. PROF ROSNI JAAFAR

 Advertising agency specializing in marketing, branding and also
creative.
First opened its doors in 2010. Founded by Mr, Lee Shaw Ming.
 Based is in Taman Molek, Johor Bahru. Also have one branch at
Kuala Lumpur.
 Hjumen have extensive relationships with some of the finest
international corporate companies.
Their client portfolio includes Nusajaya, Puteri Harbour, Bandar
Seri Alam, Pelangi, Mahsing, Color Furniture, Swan Stabilo,
Neptune and etc.
2014
expertise
GRAPHIC & ARTWORK
Print advertising. branding.
promotions
FULL-IN-HOUSE
CAPABILITIES
Corporate training videos.
Account advisor.
MARKETING
PACKAGES
Comprehensive campaign
development. Copywriting.
CREATIVE SOLUTION-
conceptual.decoration.visual
1. BACKGROUND OF HJUMEN

2043 1.2 PRACTICAL TRAINING OBJECTIVE
Here are the main objectives for Industrial
Practical Training;
1. To provide students the chance to test their
interest in a specific career before permanent
commitments are made.
2. To improve skills and techniques directly
applicable to student careers.
3. To develop skills in the application of theory to
practical work situations

2014 2.1 DUTIES AND JOB DESCRIPTION
DUTIES;
1. Translation of body copy,
tagline, headline and etc.
2. Brainstorming ideas
3. Research and Proposal
4. Went to the production/ printing
house and authorities.
5. Unrelated job scope
It is not easy being a copywriter, I
have to do a lot of reading and deep
understanding for every word,
sentence that I have to do
translation.
At the same time I also have been
assigned as client servicing. To see
more details, here are the jobs
description and my duties that I had
done within my 4 months internship
programme at Hjumen.

DUTIES;
1. Translation of body copy, tagline, headline
and etc.
• On my first day intern I was assigned a
translation task named project as Sky Habitat by
Sime Darby.
• Deadline for the translation task usually 3- 5
days depends on the workloads.
•The deadline is very short therefore I have to do
as quickly as possible and minimize the mistakes
• Need to use vocabulary books to find a word or
any sentence that I am not familiar with

DUTIES;
• Turkey Chemical Company is the first project
that need me to partipated in brainstorming the
ideas.
•Everyone will have a chance to spoke out, to
share any ideas, share any experience regarding
the task given.
•Brainstorming session is very fun and exciting
when everybody is participating in.
• Other project is Sime Darby, Nilai Impian,
Nusantara Prima and Bayu Angkasa.

DUTIES;
• Need to do a research and proposal as a part of
my duties.
•proposal as material to do the slides
presentation
•After collected all the data, I will compile and
send to the creative department to do their
creative work which is OFFCIAL SLIDES.
•Have to provide the rationale, relevancy and
others.

DUTIES;
4. Went to the production/ printing house
and authorities.
• Sometimes, I will follow the others to the printing
house or authorities office.
•KSQ printing house, ProVision Printing, YL
Marketing and Ezy Print.
•Southern Ads is the authority that will responsible to
install or to put in and to put out the bunting, billboard,
banner, and other advertisements on the selected
area.
•Majlis Bandaraya Johor Bahru Tengah (MBJBT) is
one of the responsible authorities that are worked for
Southern Ads

DUTIES;
• Some of the tasks that I did were tenancy
agreement, bank in a few cheques, booking a
flight ticket and others.
• As a trainee I have to obey and complete all
the task given even it is not related to my
study. This is because they put high trust on
me to do the task given.

2014
2.2 ENVIROMENT
• The working environment is
very harmony and I almost
can’t see any crisis occur in
Hjumen families.
• In addition, at Hjumen they
also provided a few facilities
and benefits such as free
parking for their staff
2.3 SOFTWARE USED
•At Hjumen, they practice high
tech software as they were use
all Apple products such as
iMAc, iPad and others.
The software used were Adobe
Photoshop, Adobe Illustrator,
Microsoft Excel and Microsoft
Word for Macintosh. As all the
workloads are need to be done
as fast as we can this is why we
use high tech software.

2014
2.6 THEORETICAL FRAMEWORK
• multitasking person and very
punctual to meet the deadline
• Even though I am just trainee but I
take every task seriously and prior
than everything.
• essential to have deep
understanding of the sentence
before create a good sentence
and catchy with similar meaning
but in the Malay edition.
2.7 ACCOMPLISHMENT5
Proud to be a part of big
projects such as Sime Darby,
Nusajaya, Iskandar Malaysia
and many more.
Saw my body copy on a few
bunting, banner and billboards
at the highways. Felt all my hard
works paid off..
Saw my works been used as
material to be presents for
clients such as proposal new
names for Sime Darby projects.

2014
3.1 ANALYSIS AND THINGS
LEARNT
• Good time management
planning is the key to be
success in advertising
industry.
• There’s slang or terms that
only be used in Hjumen such
as “Bro” as the same
meaning with “you” to men
staff here, as an act of
friendliness.
3.2 COURSE OR THEORY APPLIED
Subjects like Psychology,
Translation, Advertising, and even
Graphic Design back in Diploma
are the subjects that really helped
me a lot during the internship
programme.
Exposures in terms of activities
and assignments back in faculty
have helped me to understand how
to manage and handle tasks given
by my supervisor here at Hjumen
3. ANALYSIS

2014
3.3 SKILLS DEVELOPED
• Increase my skills in numerous areas
such as critical and analytical thinking
skills and teamwork skill.
• Critical thinker and have to think out
of the box (brainstorming session)
• Mastered use Apple software.
• Calls to the authorities, clients,
advertisers, has taught me the proper
salutations and greetings- improved
my communication skills
3.4 WORK ETHICS
Minor work ethics not being
practiced- heard complaint about
another colleague who always
come late to work and do task
given to him at very last minutes of
the deadline
even though most of the time they
were doing great job together as a
team, there are some conflicts in
the office that are inevitable
Attire. Free to wear anything as
long proper.
3. ANALYSIS

2014
• “I can conclude that I have achieved my goal which was to get as much
exposure in the advertising field. I obtained insight into professional practise
and Hjumen indeed, is a great place for me to experience the real working
environment which is a lot tougher and demanding.”
• “I have experienced so many things related to my field like Creative
Advertising, Principal of Advertising, International Advertising, Translation,
Copywriting and many more. This helped me to know my strengths and
weaknesses and for self-improvements in the future.”
• “In a nutshell, this internship programmed has given me new viewpoint
towards the field of Advertising itself and inspiration to really understand my
ambitions, goals and directions for future career prospects.”
4. CONCLUSION

HJUMEN INTERN

Recommended

Recommended

More Related Content

What's hot

What's hot (8)

Viewers also liked

Viewers also liked (9)

Similar to HJUMEN INTERN

Similar to HJUMEN INTERN (20)

HJUMEN INTERN