2. WEBINAR AGENDA
• Overview
of
ModaVive
• How
it
works
• Examples
of
other
drives
• Fundraising
Financials
• Planning
Your
Fundraiser
3. modavive overview
ModaVive
is
a
socially
responsible
for-‐profit
company
that
sells
donated
contemporary
and
designer
clothing,
handbags,
shoes
and
accessories
online
to
raise
money
for
nonprofits.
A
percentage
of
every
sale
is
donated
to
charity.
Mission:
Help
worthwhile
chariGes
achieve
their
goals
by
raising
money
and
awareness
in
a
simple,
fun
and
social
way
that
engages
volunteers
and
leverages
commodiGes
we
all
have
excess
of.
4. EXPERIENCE matters
!
Founder,
Layne
Gray
TECHNOLOGY
CHARITY
FUNDRAISING
“I
started
ModaVive
because
I
felt
there
had
to
be
an
easier,
more
fulfilling
way
to
fundraise
for
charity.”
8. How the financials work
• Amount:
• 60%
of
the
net*
proceeds
that
meets
our
Brand
Guidelines
Bo`ega
Veneta
Brian
Atwood
Burberry
Chanel
ChrisGan
LoubouGn
Chloe
Dolce
&
Gabbana
Donna
Karan
Dooney
&
Bourke
Fendi
Giuseppe
Zanod
Gucci
Hermes
Jimmy
Choo
Kate
Spade
Louis
Vui`on
Manolo
Blahnik
Marc
Jacobs
Michael
Kors
Mulberry
Miu
Miu
Sergio
Rossi
Tory
Burch
Walter
Steiger
Designer &
Contemporary
Brands
Shoes &
Handbags
Ann
Taylor
Anthropologie
Badgley
Mischka
Banana
Republic
BCBG
Burberry
Calvin
Klein
Celine
Chanel
Chloe
ChrisGan
Dior
Diane
von
Furstenberg
Dolce
&
Gabbana
Donna
Karan
Elizabeth
&
James
Free
People
Giorgio
Armani
Gucci
Haute
Hippie
J.
Crew
James
Perse
Kate
Spade
L.A.M.B.
Lanvin
Levi's
Louis
Vui`on
Marc
Jacobs
Michael
Kors
Milly
Oscar
de
la
Renta
Prada
Proenza
Schouler
Rag
&
Bone
Ralph
Lauren
Roberto
Cavalli
Stella
McCartney
Tahari
The
Row
Theory
Three
Dots
Tory
Burch
Tracy
Reese
Versace
Vince
Zara
*
Net
proceeds
=
Gross
sale
less
promo
discounts,
shipping
costs
and
CC
processing
fees
9. How the financials work
• Amount:
• 60%
of
the
net
proceeds
that
meets
our
Brand
Guidelines
CATEGORIES:
Category
1
Category
2
Category
3
Category
4
EXAMPLE
BRANDS:
Anthropologie,
Banana
Republic,
Betsey
Johnson,
Free
People,
J.
Crew,
Three
Dots,
Zara
BCBG,
DKNY,
Kate
Spade,
Marc
by
Marc
Jacobs,
Nicole
Miller,
Tory
Burch
Nane`e
Lapore,
3.1
Phillip
Lim,
Milly,
Moschino
Cheap
&
Chic,
Tahari,
Tracey
Reese
Chanel,
Dolce
&
Gabbana,
Carolina
Herrera,
Oscar
de
la
Renta,
Prada,
ValenGno,
Versace,
Louis
Vui`on
RETAIL
PRICE:
Under
$250
$250
-‐
$500
$500
-‐
$1,000
$1,000+
RE-‐SALE
VALUE:
<$50
$50
-‐
$100
$100
-‐
$200
$200+
AVERAGE:
$50
$75
$150
$300
DRESS
DRIVE
EXAMPLES
-‐
50
DRESSES
$1,500
$2,250
$4,500
$9,000
-‐
100
DRESSES
$3,000
$4,500
$9,000
$18,000
-‐
150
DRESSES
$4,500
$6,750
$13,500
$27,000
Example
of
Fundraising
ExpectaGons
10. How the financials work
• Amount:
• 60%
of
the
net
proceeds
that
meets
our
Brand
Guidelines
• 50%
for
other
brands
that
we
agree
to
sell
• Launch:
AddiGonal
10%
during
first
week
of
Sale
• Tracking:
ModaVive
will
keep
track
of
all
donaGons
• Condi=ons:
• ModaVive
only
sells
items
in
very
good,
excellent
or
new
condiGon
• ModaVive
donates
items
that
do
not
meet
our
criteria
to
another
worthy
charity
• Pay-‐out:
At
the
end
of
the
following
month
13. modavive success tools
• Fundraising
Toolkit
• Themes
• Brand
guidelines
Designer &
Contemporary
Brands
Co`on
On
Forever
21
H&M
Kohls
(City
Triangles)
Old
Navy
Target
(incl.
Mossimo)
Walmart
Wet
Seal
Not Accepted
Ann
Taylor
Anthropologie
Badgley
Mischka
Banana
Republic
BCBG
Burberry
Calvin
Klein
Celine
Chanel
Chloe
ChrisGan
Dior
Diane
von
Furstenberg
Dolce
&
Gabbana
Donna
Karan
Elizabeth
&
James
Free
People
Giorgio
Armani
Gucci
Haute
Hippie
J.
Crew
James
Perse
Kate
Spade
L.A.M.B.
Lanvin
Levi's
Louis
Vui`on
Marc
Jacobs
Michael
Kors
Milly
Oscar
de
la
Renta
Prada
Proenza
Schouler
Rag
&
Bone
Ralph
Lauren
Roberto
Cavalli
Stella
McCartney
Tahari
The
Row
Theory
Three
Dots
Tory
Burch
Tracy
Reese
Versace
Vince
Zara
14. modavive success tools
• Fundraising
Toolkit
• Themes
• Brand
guidelines
• Exclusive
Group
page
on
MV
site
• Blog
posts
relevant
to
the
group
• Direct
links
to
the
group’s
bouGque
• Sharing
of
best
pracGces
15. modavive SOCIAL MEDIA SUPPORT
• Social
media
templates
Example:
“The
countdown
begins!
Only
(x)
days
unGl
the
[your
organizaGon]
sale
@modavive!
Raise
money
4
@[your
organizaGon].
#fashion
#giveback
#loveMV”
CapGon
to
thank
donors:
“Thank
you
to
everyone
who
donated
to
our
ModaVive
dress
drive!
Not
too
much
longer
unGl
launch
day
–
Support
[your
organizaGon]!
#giveback”
Post
a
photo
from
your
fundraiser
with
the
capGon:
Thank
you
to
everyone
who
donated
to
our
ModaVive
dress
drive!
@[your
organizaGon]”
#loveMV
16. modavive success tools
• Fundraising
Toolkit
• Themes
• Brand
guidelines
• Exclusive
Group
page
on
ModaVive
website
• On
Your
Website
17. Fundraising roadmap
1. Decide
between
event
and
campaign
2. Engage
group
members
and
create
a
commi`ee
3. Set-‐up
a
call
with
ModaVive
to
get
personalized
assistance
4. Join
the
exclusive
Group
on
ModaVive
5. Promote
your
fundraiser
to
your
community
6. Conduct
your
fundraiser
7. Send
your
items
to
ModaVive
(100+
for
free
shipping)
8. Promote
the
sale
of
your
items
(those
items
sold
within
one
week
of
the
Sale
launch
will
receive
addiGonal
10%
donaGon)
18. SUMMARY
• Use
ModaVive’s
proven
markeGng
tools
• 60%
donaGon
of
any
items
on
the
MV
Brand
Guidelines
• Buyers
Choose:
10%
of
net
to
your
organizaGon
at
Check-‐out
• Up
to
90%
off
retail
on
coveted
clothing
&
accessories
• 15%
discount
to
all
members
during
first
week
of
Sale
• Good
for
the
wallet
and
the
environment
SIMPLE
FUNDRAISING
HIGH-‐QUALITY
THRIFT
SHOPPING
