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Boutique Clothing Craft Series - Lessons Learned in 2011

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http://www.rockbottomt-shirts.com. This slideshow reveals what we learned from the applique craft business owners, who spoke to us, during last year's Boutique Clothing Craft Series.

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Boutique Clothing Craft Series - Lessons Learned in 2011

  1. 1. The 2011 Class of Rock Bottom T-Shirts BoutiqueClothing Craft owners have proven that theentrepreneurs that run applique andembroidery shops are dynamic.This group of business people is nothing if notresilient, resourceful, savvy and well balanced.For proof just continue watching! www.rockbottomt-shirts.com
  2. 2. The 2011 Class of Rock Bottom T-Shirts BoutiqueClothing Craft owners have proven that theentrepreneurs that run applique andembroidery shops are dynamic.This group of business people is nothing if notresilient, resourceful, savvy and well balanced.For proof just continue watching! www.rockbottomt-shirts.com
  3. 3. Sometimes they find out what their customers’want on the designs first and in other instancesthey pre-design the items before selling thefinished products to their customers.What follows are four commonalities that seemto embody the business people that we’veprofiled, so far, in the Boutique Clothing CraftSeries. www.rockbottomt-shirts.com
  4. 4. Sometimes they find out what their customers’want on the designs first and in other instancesthey pre-design the items before selling thefinished products to their customers.What follows are four commonalities that seemto embody the business people that we’veprofiled, so far, in the Boutique Clothing CraftSeries. www.rockbottomt-shirts.com
  5. 5. While several of the business owners that we’veprofiled were able to build successful businessesout of the gate, this wasn’t the case for all of them.It seemed that the majority of the boutiqueclothing craft owners that we spoke with beganwith baby steps and then slowly progressed intofull-fledged businesses.In fact, several of these entrepreneurs mentionedto us that they got their start when friends or familymembers saw the embroidered designs that theyput on their own children’s clothes. www.rockbottomt-shirts.com
  6. 6. While several of the business owners that we’veprofiled were able to build successful businessesout of the gate, this wasn’t the case for all of them.It seemed that the majority of the boutiqueclothing craft owners that we spoke with beganwith baby steps and then slowly progressed intofull-fledged businesses.In fact, several of these entrepreneurs mentionedto us that they got their start when friends or familymembers saw the embroidered designs that theyput on their own children’s clothes. www.rockbottomt-shirts.com
  7. 7. “I began small, it took a while to get a fan base started but once I did it just blossomed from there. I would offer smaller items to freebie and giveaway sites which would let my fan base grow and help spread the word of my site.”Here’s a really good example from Krissy Helvyof Not Your Everyday Diaper Cake thatreinforces this statement, almost to a “t”: www.rockbottomt-shirts.com
  8. 8. “I began small, it took a while to get a fan base started but once I did it just blossomed from there. I would offer smaller items to freebie and giveaway sites which would let my fan base grow and help spread the word of my site.”Here’s a really good example from Krissy Helvyof Not Your Everyday Diaper Cake thatreinforces this statement, almost to a “t”: www.rockbottomt-shirts.com
  9. 9. Speaking with these entrepreneurs revealedthat resourcefulness is a cornerstone of being aboutique clothing craft owner.In fact many of the businesses developed as aresponse to unmet needs. www.rockbottomt-shirts.com
  10. 10. Speaking with these entrepreneurs revealedthat resourcefulness is a cornerstone of being aboutique clothing craft owner.In fact many of the businesses developed as aresponse to unmet needs. www.rockbottomt-shirts.com
  11. 11. “What inspired you to start an online clothing boutique? My son; I had a difficult time finding cute clothes for boys. My niece was born a short time later- which inspired me even more and the rest is history.”A case in point would be Linda Kerr who tells us themotivation behind starting her applique andembroidery business: www.rockbottomt-shirts.com
  12. 12. “What inspired you to start an online clothing boutique? My son; I had a difficult time finding cute clothes for boys. My niece was born a short time later- which inspired me even more and the rest is history.”A case in point would be Linda Kerr who tells us themotivation behind starting her applique andembroidery business: www.rockbottomt-shirts.com
  13. 13. Whether its selecting the right vendors,promoting their products or finding ways tomake their products stand out from the crowd,this is a bunch that has proven itself to be morethan capable.And with so much competition to contend withthis is definitely easier said than done. www.rockbottomt-shirts.com
  14. 14. Whether its selecting the rightvendors, promoting their products or findingways to make their products stand out from thecrowd, this is a bunch that has proven itself tobe more than capable.And with so much competition to contend withthis is definitely easier said than done. www.rockbottomt-shirts.com
  15. 15. “Are you the best at customer service? Can you turn out rush orders really quickly? Do you have this awesome design that no one else has? What is your competitive advantage – figure that out and promote yourself using that advantage. Online is a must in today’s world. Even if you have a “brick and mortar” store – go online too.”Here are a few snippets from Gwen Davenportof Frills and Frogs that do a great job ofillustrating this business acumen: www.rockbottomt-shirts.com
  16. 16. “Are you the best at customer service? Can you turn out rush orders really quickly? Do you have this awesome design that no one else has? What is your competitive advantage – figure that out and promote yourself using that advantage. Online is a must in today’s world. Even if you have a “brick and mortar” store – go online too.”Here are a few snippets from Gwen Davenportof Frills and Frogs that do a great job ofillustrating this business acumen: www.rockbottomt-shirts.com
  17. 17. To run an applique or embroidery boutique on Etsytakes both creativity and strong coordination skills. Itappears that the entire group that we spoke to in 2011seems to possess a healthy dose of creative flair alongwith a nice helping of organization skills.Without these two components it would be difficult tosustain a boutique clothing craft business-because thecompetition is plentiful. www.rockbottomt-shirts.com
  18. 18. To run an applique or embroidery boutique on Etsytakes both creativity and strong coordination skills. Itappears that the entire group that we spoke to in 2011seems to possess a healthy dose of creative flair alongwith a nice helping of organization skills.Without these two components it would be difficult tosustain a boutique clothing craft business-because thecompetition is plentiful. www.rockbottomt-shirts.com
  19. 19. “I have always been creatively inclined. I remember being involved in every type of craft and art class imaginable as a child.”A terrific illustration of this would be the interview that wedid with Lydia Wright of Layne James Embroidery. Shetouched the topic of organization several times during ourconversation, in addition to referencing her creativity: www.rockbottomt-shirts.com
  20. 20. “I have always been creatively inclined. I remember being involved in every type of craft and art class imaginable as a child.”A terrific illustration of this would be the interview that wedid with Lydia Wright of Layne James Embroidery. Shetouched the topic of organization several times during ourconversation, in addition to referencing her creativity: www.rockbottomt-shirts.com
  21. 21. In closing, running a boutique clothing crafts businesstakes several skills. But at the very least you’ve got tobe resilient, resourceful, savvy and well balanced toexcel in this industry.We’ve been privileged to feature so many individualswho fit this mold and look forward to continuing thistrend into 2012! www.rockbottomt-shirts.com
  22. 22. Boutique Clothing Craft Series Lessons Learned in 2011

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