Quick and Dirty Server-side tweaks to improve your SEO [Brighton SEO September 2017]
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Learn how a messy server can sabotage all your SEO efforts, how to check current server configuration and how to improve and get maximum from them.
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Quick and Dirty Server-side tweaks to improve your SEO [Brighton SEO September 2017]
- 1. Peter Nikolow MobilioDevelopment Quick and Dirty Server-side tweaks to improve your SEO @peternikolow http://www.slideshare.net/mobilio
- 3. Can you handle traffic spikes? @peternikolow #BrightonSEO
- 5. 1. Database Good optimization starts with database optimization
- 6. Databases Know “Less is more!” @peternikolow #BrightonSEO
- 7. Databases Be aware of the EAV model ○ Entity, Attribute, Value @peternikolow #BrightonSEO
- 8. Databases Remove all useless data ○ DB 1.1Gb -> 215 Mb @peternikolow #BrightonSEO
- 9. Databases Use a test server @peternikolow #BrightonSEO
- 10. Databases Use tools for fine-tuning ○ mysqltuner @peternikolow #BrightonSEO
- 12. Databases Speed Fixes Memcached Redis @peternikolow #BrightonSEO
- 13. 2. Web Server Optimization Great optimization is about web server optimization
- 14. Web Server .htaccess is slow @peternikolow #BrightonSEO
- 15. Web Server .htaccess in subfolders with AllowOverride - terribly slow @peternikolow #BrightonSEO
- 16. Web Server use static rules httpd.conf @peternikolow #BrightonSEO
- 17. Web Server On-the-fly compression deflate or gzip @peternikolow #BrightonSEO
- 18. Web Server compress static files static.example.com @peternikolow #BrightonSEO
- 20. Web Server Use redirect map file @peternikolow #BrightonSEO
- 21. Web Server Optimized servers - C10k ○ nginx ○ LiteSpeed ○ lighthttpd @peternikolow #BrightonSEO
- 22. Web Server Reverse proxy servers or web accelerators ○ Varnish (HTTP) + Hitch (HTTPS) ○ nginx reverse proxy ○ nginx microcache @peternikolow #BrightonSEO
- 23. Reverse Proxy Benchmarks O @peternikolow #BrightonSEO
- 24. Web Server - TLS Elliptic curves ○ TLS handshakes 3k h/s -> 13k h/s @peternikolow #BrightonSEO
- 25. Web Server - TLS Disable SSL v2, v3 ○ vunerlable @peternikolow #BrightonSEO
- 26. Web Server - TLS AES-NI instructions ○ AES speed 90 MB/s -> 550 MB/s @peternikolow #BrightonSEO
- 27. Web Server - TLS AVX/SHA instructions ○ SHA speed 100 MB/s -> 300 MB/s (AVX) -> 600 MB/s (SHA) @peternikolow #BrightonSEO
- 28. 3. Networking Optimization Grand optimization you do with network layer optimization
- 29. TCP 40 years old Bandwidth adaptive @peternikolow #BrightonSEO
- 30. TCP TCP slow start ○ IW 3 -> IW 10 @peternikolow #BrightonSEO
- 32. TCP TCP congestion control ○ tcp_tahoe (original) ○ tcp_reno ○ tcp_prr (Google) ○ tcp_nv (Facebook) ○ tcp_bbr (Google) @peternikolow #BrightonSEO
- 33. TCP congestion control @peternikolow #BrightonSEO
- 34. TCP TCP handshake ○ 3-way handshake client server SYN ACK Request SYN-ACK Response @peternikolow #BrightonSEO
- 35. TCP New TCP handshake ○ TCP fast open client server SYN + TFO cookie request ACK SYN-ACK + TFO cookie SYN + TFO + Request SYN-ACK Request sent to app ACK Response ... @peternikolow #BrightonSEO
- 36. QUIC Quick UDP Internet Connections
- 39. 2018 Coming soon
- 41. Future TLS 1.3 final draft ○ Deprecating TLS 1.0 and 1.1 @peternikolow #BrightonSEO
- 42. Future Brotli ○ 30% less data than deflate @peternikolow #BrightonSEO
- 43. Future Static sites ○ SSG - static sites generators @peternikolow #BrightonSEO
- 44. Future Serverless hosting ○ Firebase ○ Cloud Functions ○ Lambda @peternikolow #BrightonSEO
- 46. Thanks! Any questions? You can find me at: @peternikolow