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Teens prefer short, visual formats

                                             What type of social media do teens prefer?


                                                                                                                             i te
                                        Facebook and YouTube                     Twitter and Tumblr                     LinkedIn usage peaks
                                        are most actively used
                                           services among
                                                                                  usage increases
                                                                                   during college
                                                                                                                         on s
                                                                                                                            among young
                                                                                                                           graduates and


                                                                                        ta
                                              teenagers                                 years                               professionals


                                                                                      da




                                        }
                                        }
                                 100%


                                        }          te                              en
% active youth on social media




                                                or
  by platform and age group




                                 75%

                                          i ck f
                                   C
                                 50% l
                                 25%

                                  0%
                                                    13-17                                  18-22                                  23-29

                                              Facebook              YouTube               Twitter            Tumblr              LinkedIn


                                               source sources: mobileYouth via Facebook, Pew Research, Tumblr and TechCrunch 2012 via xyz 2012




                                                                                               MOBILEYOUTH
                                                                                                    youth marketing mobile culture since 2001
                                                                                                                                                 ®

                                                                                                                                                     1
Need more insights and data?

                                                      a mobileYouth® company

        The Youth Research Store
Offering you:
* Infographics
* Research Briefings
* Analyst Reports
* Books

Subject areas include:
* Mobile money
* Emerging markets
* Churn and influence
* New apps and services
* Youth mobile behavior

www.YouthResearchStore.com       click to visit store

                                   MOBILEYOUTH                               ®
                                     youth marketing mobile culture since 2001

                                                                                 2

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(mobileYouth) Teens: social media usage data and statistics

  • 1. Teens prefer short, visual formats What type of social media do teens prefer? i te Facebook and YouTube Twitter and Tumblr LinkedIn usage peaks are most actively used services among usage increases during college on s among young graduates and ta teenagers years professionals da } } 100% } te en % active youth on social media or by platform and age group 75% i ck f C 50% l 25% 0% 13-17 18-22 23-29 Facebook YouTube Twitter Tumblr LinkedIn source sources: mobileYouth via Facebook, Pew Research, Tumblr and TechCrunch 2012 via xyz 2012 MOBILEYOUTH youth marketing mobile culture since 2001 ® 1
  • 2. Need more insights and data? a mobileYouth® company The Youth Research Store Offering you: * Infographics * Research Briefings * Analyst Reports * Books Subject areas include: * Mobile money * Emerging markets * Churn and influence * New apps and services * Youth mobile behavior www.YouthResearchStore.com click to visit store MOBILEYOUTH ® youth marketing mobile culture since 2001 2