(Graham Brown mobileYouth) Mobile Youth Around the World - 2011 Update

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Download it here http://www.MobileYouthAroundTheWorld.com 10 Key Trends for 2011 covering main data points. You can download the free PDF (1 MB) at the link above.

Technology Business

MOBILE YOUTH AROUND THE WORLD 
10 KEY STATISTICS FOR 2011  

www.MobileYouthAroundTheWorld.com

CLICK TO DOWNLOAD THE FREE PDF 
www.MobileYouthAroundTheWorld.com 

www.MobileYouthAroundTheWorld.com

#1 GLOBAL GROWTH 
There are 1.8 billion  As a standalone 
mobile owning youth  country they’d be the 
in the world.   biggest in the world.  
SOURCE MOBILEYOUTH 2011 

www.MobileYouthAroundTheWorld.com

#2 INDIA 

By 2012, one in 
ﬁve of the 
world’s mobile 
owning youth 
will be living in 
India 
SOURCE MOBILEYOUTH 2011 

www.MobileYouthAroundTheWorld.com

#3 SPENDING 
Youth spend $350 
billion annually on 
mobile services – or 
one in ten dollars of 
their disposable 
income 
SOURCE MOBILEYOUTH 2011 

www.MobileYouthAroundTheWorld.com

#4 ATTACHMENT 
60% of youth sleep with 
their mobile phones 
SOURCE MOBILEYOUTH 2011 

www.MobileYouthAroundTheWorld.com

#5 SOCIAL SURVIVAL 
Given the choice 
between spending 
their last $10 on 
topping up the phone 
or on food,  80% of 
youth would choose 
the phone 
SOURCE MOBILEYOUTH 2011 

www.MobileYouthAroundTheWorld.com

#6 MOBILE INTERNET 
Mobile internet is now the de‐
facto access point for youth in 
most countries 
SOURCE MOBILEYOUTH 2011

#7 NEXT GEN MESSENGER 
Youth SMS use will fall 20% in the next 5 years as a result of 
Next‐Generaaon Messenger services (BBM, Weibo, 
Whatsup, QQ etc)  SOURCE MOBILEYOUTH 2011 

www.MobileYouthAroundTheWorld.com

#8 SOCIAL INNOVATION 
SOURCE MOBILEYOUTH 2011 
The mobile industry has 
made $1 trillion from SMS 
over the last decade. Youth 
discovered SMS. What will 
they discover next? 

www.MobileYouthAroundTheWorld.com

#9 RECOMMENDATION 

Youth will buy more 
smartphones in 
2011 as a result of 
word‐of‐mouth 
than adverasing  
SOURCE MOBILEYOUTH 2011 

www.MobileYouthAroundTheWorld.com

#10 LIKED VS LOVED  market share.  
The Handset brands  The brands youth 
youth “liked” made up  “loved” made up 80% 
20% of industry  proﬁts, 35% market 
proﬁts and 65% of  share 
SOURCE MOBILEYOUTH 
2011 

www.MobileYouthAroundTheWorld.com

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