Graham Brown mobileYouth.org presents part 1 in a new 5 part series covering the 50 keywords and phrases youth marketers need to know. Keywords featured: advocacy, annoyvertising, attention, authenticity, backdoor competition, beachheads, brandwidth, brand custodians, clarity, compromize FREE YOUTH TRENDS REPORTS http://www.youthtrendsreport.com

1. 50 Youth marketing keywords you need to know Part 1 of a new5 part series by Graham Brown Part One (1-10)(Advocacy to Compromize)

2. 1 Advocacy Spreadability is Credibility Give them enough social currency, focus on marketing "with" as opposed to "to

3. “A really cool, funky ad may capture your attention, but it still doesn’t make you care" Founder Jones Soda Peter Van Stolk 2 Annoyvertising

4. 3 Attention The brain only processes 5% of the information it "sees" on an ongoing basis. Youth don’t wake up thinking about your brand

5. 4 Authenticity What is your backstory? How trustworthy are you?

6. 5 Backdoor Competition Your competitors are not who you think they are. Competition is the company that commands Brandwidth across multiple categories

7. 6 Beachheads Find a market niche and focus all your efforts to turn that niche into a beachhead of passionistas “We are moving from an era of finding customers for our products to one of finding products for our customers“(Seth Godin)

8. 7 Brandwidth Brandwidth = trust + attention High in demand, short in supply: brandwidthis the raw material of youth marketing

9. 8 Brand Custodians Who really owns the brand?

10. 9 Clarity Brand clarity is power. Who are you unashamedly not catering for? “Be #1 in your market or change your market”Jack Welch

11. In the pre-digital era all consumption was a compromize 10 Compromize Without compromize there can never be another Beatles

12. Come meet mobileYouth® on our world tour 2009 http://www.slideshare.net/mobileyouth/mobileyouth-speaking-schedule-2009-presentation

13. Add GB on Twitter grahamdbrownAdd GB on Facebook www.facebook.com/profile.php?id=569029896 Download more presentations @ www.mobileYouthnet.com Follow the blog @ www.mobileYouth.org

14. For FREE Youth Trends Reports visit: YOUTHTRENDSREPORT.COM