planning tool

1. ALLOCATOR
Video Ad Scheduling System

2. Task1. DEAL Task2. SCHEDULE
N+
Task by
Copy
Invent
ory
Budget
N+
Task by
Copy
Invent
ory
Deal

3. VIDEO SCHEDULING CHALLENGES
Reach N+ model
High complexity of optimization task
Terrestrial + Non-terrestrial TV
TV + Digital
Variety and complexity of deal conditions, inventory
restrictions, price-models

4. REACH SCHEDULE SYSTEMS - RU
proprietary scheduling
software, TV respondent
data access
proxy Reach calculators,
no respondent data
access
proprietary scheduling
software, TV + Desktop
respondent data access TARDIIS
Programmatic TV MScreen

5. ALLOCATOR
100% Original
Interface & Math

6. DEMOGRAPHY FUSION
high
mid+
mid
mid-
low
M12-19 F12-19 M20-24 F20-24 M25-34 F25-34
12-34 12-34
Demography fusion
methodology to calculate
TV + Digital Reach N+
Results fit MediaScope
(TNS) approach very well

7. ALLOCATOR SOLUTIONS
Reach N+ model perfect fit
Efficient relevant multiple copies optimization
Terrestrial + Non-terrestrial TV Reach N+
TV + Digital demography fusion, fit Media Scope (ex. TNS,
Kantar) approach
Flexible deal conditions, inventory restrictions and price-
models

8. BENEFITS FOR
ADVERTISER Reach N+ better delivery
Budget savings
~5-10%
+ 2 points

9. ALLOCATOR DEVELOPMENT PLAN
[National TV, Non-
terrestrial TV, Desktop]
Co-Reach N+
(demography fusion)
Flexible conditions &
restrictions
Efficient Optimization
Today 1st Year 2nd Year
Bugs fix & upgrades to fit
users’ interface
requirements
VIMB national TV
inventory connection and
automated placement
Bi-monthly software
versions update
Local TV inventory
Consumer TAs,
Weighted TAs
TV-Digital media-quintiles
fusion
Quarterly software
versions update

10. 1st YEAR: ALLOCATOR IN TOP3
proprietary scheduling
software, TV respondent
data access
proxy Reach calculators,
no respondent data
access
proprietary scheduling
software, TV + Desktop
respondent data access TARDIIS
Programmatic TV MScreen
ALLOCATOR

11. 2nd YEAR: ALLOCATOR IS #1
proprietary scheduling
software, TV respondent
data access
proxy Reach calculators,
no respondent data
access
proprietary scheduling
software, TV + Desktop
respondent data access TARDIIS
Programmatic TV MScreen
ALLOCATOR

12. TO SETUP ALLOCATOR WE NEED
Respondent viewing and
monitoring database
access (MediaScope TV
Index and Web Index)
Local Windows
Server
2 weeks and
IT-support

13. LET’s MAKE a DEAL
100% authentic system
X mRUR
monthly fee Exclusive contract for Russia
Market #1 system in 2 years
Fast and flexible
customization for business
needs, Bi-monthly updates
during 1st year
discounts if extend system
to other markets
Professional team, 10+ years in
Media and Software Development