Facebook IPO Buzz Report

•

1 like•444 views

Goldbach Group AG

Technology Entertainment & Humor

Buzz Report: Facebook’s IPO

May 2012 / Dominic Stoecklin

Total Buzz 18. May – 21. May 2012

9911 22%
9329 positive

5632

60%
neutral

104935
18%
News Blogs Forums Twitter negative

© 2012 Goldbach Interactive 2

Popularity 18. May – 21. May 2012

100000
90000
80000
70000
60000
50000
40000
30000
20000
10000
0
18.05.2012 19.05.2012 20.05.2012 21.05.2012
News Blogs Forums Twitter

© 2012 Goldbach Interactive 3

Country distribution 18. May – 21. May 2012

61% USA

7% UK

6% Canada

3% India

2% Australia

© 2012 Goldbach Interactive 4

Topics 18. May – 21. May 2012

© 2012 Goldbach Interactive 5

Twitter Analytics 18. May – 21. May 2012

5%
negative

92% neutral

3%
positive

© 2012 Goldbach Interactive 6

Top Sources on Twitter 18. May – 21. May 2012

© 2012 Goldbach Interactive 7

Most Retweeted Tweets 18. May – 21. May 2012

© 2012 Goldbach Interactive 8

/ Query: "facebook ipo" OR "facebook-ipo" OR "facebooks ipo" OR "facebooks-
ipo" OR "facebook's ipo" OR "facebook's-ipo“

/ Tool: Sysomos MAP

/ Date: 18. May 2012 – 21. May 2012

/ Source of Picture: http://www.2space.net

© 2012 Goldbach Interactive 9

GOLDBACH INTERACTIVE (SWITZERLAND) AG / Dominic Stoecklin
Mattenstrasse 90, 2503 Biel/Bienne / Senior Consultant
Seestrasse 39, 8700 Küsnacht / +41 32 366 01 73
/ dominic.stoecklin@goldbachinteractive.ch
www.goldbachinteractive.ch / twitter.com/dstoecklin

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1. Buzz Report: Facebook’s IPO May 2012 / Dominic Stoecklin

2. Total Buzz 18. May – 21. May 2012 9911 22% 9329 positive 5632 60% neutral 104935 18% News Blogs Forums Twitter negative © 2012 Goldbach Interactive 2

3. Popularity 18. May – 21. May 2012 100000 90000 80000 70000 60000 50000 40000 30000 20000 10000 0 18.05.2012 19.05.2012 20.05.2012 21.05.2012 News Blogs Forums Twitter © 2012 Goldbach Interactive 3

4. Country distribution 18. May – 21. May 2012 61% USA 7% UK 6% Canada 3% India 2% Australia © 2012 Goldbach Interactive 4

5. Topics 18. May – 21. May 2012 © 2012 Goldbach Interactive 5

6. Twitter Analytics 18. May – 21. May 2012 5% negative 92% neutral 3% positive © 2012 Goldbach Interactive 6

7. Top Sources on Twitter 18. May – 21. May 2012 © 2012 Goldbach Interactive 7

8. Most Retweeted Tweets 18. May – 21. May 2012 © 2012 Goldbach Interactive 8

9. / Query: "facebook ipo" OR "facebook-ipo" OR "facebooks ipo" OR "facebooks- ipo" OR "facebook's ipo" OR "facebook's-ipo“ / Tool: Sysomos MAP / Date: 18. May 2012 – 21. May 2012 / Source of Picture: http://www.2space.net © 2012 Goldbach Interactive 9

10. GOLDBACH INTERACTIVE (SWITZERLAND) AG / Dominic Stoecklin Mattenstrasse 90, 2503 Biel/Bienne / Senior Consultant Seestrasse 39, 8700 Küsnacht / +41 32 366 01 73 / dominic.stoecklin@goldbachinteractive.ch www.goldbachinteractive.ch / twitter.com/dstoecklin