"Less than 1/3 of CMOs are active on Twitter," read a recent headline in Marketing Land. This presentation is for the 2/3 of chief marketing officers who haven't yet taken the plunge. This deck is not as basic as setting up an account at Twitter--we're sure you know how to do that. But it does talk about setting up your account the right way, and how to do a lot of other things on Twitter the right way as well, like using hashtags, taking advantage of third-party tools, and posting meaningful, focused content. By the time you're done, you'll have the basics of Twitter covered, and you can join the 1/3 of CMOs who are actively using the platform to build customer loyalty for their organizations, and build their own profiles in the marketing world. Created by MWI's CEO, Josh Steimle, who also is a contributing writer to Forbes, Entrepreneur, Fast Company, and other business publications.

1. @joshsteimle
The beginner’s guide
to Twitter for CMOs.

2. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
The problem.

4. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
If you’re part of the
2/3 of CMOs who
aren’t active on
Twitter, this is for you.

5. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
Why Twitter?
• I want to increase sales for my business
• I want to increase customer loyalty
• I want to become a thought leader
• I want to get a book deal
• I want to write for a major publication
• I want to find business partners
• I want to get breaking marketing news
• I want to recruit A-players for my team

6. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
Let’s get started.

7. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
We’ll assume you
already have a Twitter
account.

8. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
#1. Setting your
account up correctly.

9. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
Upload photos,
complete your bio.

11. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
#2. Q: Desktop or app?

12. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
A: Both, but app first.

13. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
Q: Why?

14. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
A: We live in an
increasingly mobile-
first world. And the app
is easier for most
things.

15. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
#3. Following.

16. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
Who to follow:
• Co-workers
• People you know
• Authors and journalists you read
• Industry experts
• Anyone, just to get them to follow
you back

17. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
Take the suggestions
seriously.

18. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
Want to keep close
tabs?

19. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
#4. Retweets and
favoriting.

20. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
When to retweet:
• Related to your business/industry
• Related to your job role/function
• Of interest to your followers
• Whatever, whenever, just to get
the attention of the person you’re
retweeting

21. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
When to favorite:
• Same rules as retweeting
• + If you want to save something to
read later

22. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
#5. Tweeting etiquette.

23. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
Don’t spam.

24. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
Be nice.

25. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
How often should I
post?
Source: http://blog.sumall.com/journal/how-often-you-should-post-to-social-media.html

26. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
But it depends. Just
remember rule #1 -
don’t spam.

27. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
#6. Hashtags.

28. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
Hashtags are like
categories.
Posting about marketing? Add #marketing.
Tweeting about SEO? Add #SEO.

29. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
Tweets with hashtags
receive 2x more
engagement.
Source: http://linchpinseo.com/infographic-twitter-tweet-cheat-sheet

30. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
#7. Search.

31. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
Use it to find images,
individual tweets,
accounts to follow, and
more.

32. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
#8. Direct messages.

34. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
Until recently, limited
to 140 characters per
message. No limit now.

35. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
Use DMs wisely.

36. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
#9. Getting followers.

37. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
First, don’t believe the
hype.

40. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
She’s not alone.
Source: http://www.forbes.com/sites/johngreathouse/2012/08/27/celebrities-with-the-most-
allegedly-fake-twitter-followers/

41. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
Lesson: Don’t buy
followers. Prune fake
ones.

42. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
To get real followers:
• Follow others
• Engage in conversation
• Retweet
• Favorite
• Share meaningful, focused content

43. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
Don’t forget to put
links to your profile
everywhere.
• Email signature
• Blog
• Website

44. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
#10. Useful tools.

45. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
Buffer. Best for:
• Easy sharing of images, URLs
• Scheduling tweets
• Doing the above across multiple accounts
• www.buffer.com

46. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
Hootsuite. Best for:
• Simple for single user to manage multiple
accounts at once
• www.hootsuite.com

47. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
Sprout Social. Best for:
• Multiple users managing lots of accounts
• Agencies
• Companies with many profiles
• www.sproutsocial.com

48. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
Tweepi. Best for:
• Figuring how who to follow
• Pruning inactive profiles you follow
• www.tweepi.com

49. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
Twitter Counter. Best
for:
• Seeing follower growth at a glance
• www.twittercounter.com

50. Digital marketing for
tech companies.
@joshsteimle
@joshsteimle
Warble. Best for:
• Google Alerts for Twitter
• Receive alerts for keywords on Twitter
• www.warble.co

51. @joshsteimle
Want more?
@joshsteimle
josh@mwi.com
www.mwi.com/blog